Luis F. Luis Morales
Digital Marketing Sales Manager
Richardson,TX
Summary
Dynamic leader and collaborator recognized for multitasking and implementing multiple digital projects within budget. Innovative Marketing leader with 12+ years of experience delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive, and decisive leader.
Overview
12
12
years of professional experience
3
3
Languages
Work History
Digital Sales Marketing Manager
Genpact
Richardson, Texas
11.2022 - Current
- Managed and mentored 15 top-producing Meta Marketing Pro agents, building strong and balanced teams.
- Recruited and hired qualified team members to enhance marketing department.
- Used data analytics to track lead generation campaigns and improve quality.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
Senior Process Associate
Genpact
Richardson, TX
04.2022 - 10.2022
- Drove revenue for clients by supporting scalable marketing solutions and strategies.
- Brainstormed advertising ideas, partnered with cross-functional teams, and supervised process associates.
- Met month-end reporting objectives and participated in special projects to increase productivity.
Digital Marketing Director
Musca Group
Monterrey, NLE
06.2017 - 03.2022
- Directed marketing department, implemented marketing policies, and achieved 35% revenue increase.
- Developed and executed print and digital marketing efforts, focusing on brand visibility.
- Led traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
Digital Marketing Manager
MKX Digital Demand Generation
San Pedro Garza García, NLE
01.2017 - 06.2018
- Managed multi-disciplinary team, monitored website analytics, and engaged with clients to establish long-term relationships.
- Improved page content, keyword relevancy, and branding for successful SEO goals.
- SEM (Search Engine Marketing) Goals: Increase website traffic through optimized paid search advertising, improving ad CTR, quality score, focusing on conversions, and Maximizing ROI by 20% by refining keyword strategies, geotargeting, audience segmentation, and staying competitive through regular analysis.
- Social Media Marketing (SMM) Goals:
- Enhance brand awareness and engagement by growing social media audience, boosting interaction metrics, and driving traffic to website.
- Foster community building, generate leads, and drive conversions through strategic content promotion, while also monitoring customer sentiment for informed decision-making.
Senior Account Manager
Espacios de Mexico
Monterrey, NLE
10.2015 - 10.2016
- Met and exceeded sales goals by bringing in over 10+ new accounts and upselling new deals to existing clients.
- Partnered with clients, closed deals with +50 partner businesses, and exceeded sales goals.
- Completed over 100 weekly cold calls with 10% conversion rate.
Digital Marketing Consultant
Hold Marketing
Monterrey, Nuevo Leon
09.2011 - 10.2016
- Proactively engaged with clients, managed over 50 accounts, and delivered 15% increase in sales.
- Tracked and reported on marketing campaign performance monthly.
Education
BBA - Economics
Universidad Regiomontana
Monterrey 08.2003 - 05.2007
BBA - International Marketing
Ecole Supérieure De Commerce De Montpellier
Montpellier, France 08.2005 - 07.2006
Skills
Customer Relationship Management (CRM)
Account management
Flexibility and adaptability
Strategic planning
Marketing and advertising
Attention to Detail
Team Collaboration
Time Management
Business Makerting
Passionate
Work under pressure
Sales team supervision
Digital marketing expert
Timeline
Digital Sales Marketing Manager
Genpact
11.2022 - Current
Senior Process Associate
Genpact
04.2022 - 10.2022
Digital Marketing Director
Musca Group
06.2017 - 03.2022
Digital Marketing Manager
MKX Digital Demand Generation
01.2017 - 06.2018
Senior Account Manager
Espacios de Mexico
10.2015 - 10.2016
Digital Marketing Consultant
Hold Marketing
09.2011 - 10.2016
BBA - International Marketing
Ecole Supérieure De Commerce De Montpellier
08.2005 - 07.2006
BBA - Economics
Universidad Regiomontana
08.2003 - 05.2007