Luis F. Luis Morales
Digital Marketing Sales Manager
Richardson,TX
Summary
Dynamic leader and collaborator recognized for multitasking and implementing multiple digital projects within budget. Innovative Marketing leader with 12+ years of experience delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive, and decisive leader.
Overview
12
12
years of professional experience
3
3
Languages
Work History
Digital Sales Marketing Manager
Genpact
Richardson, Texas
11.2022 - Current
- Managed and mentored 15 top-producing Meta Marketing Pro agents, building strong and balanced teams.
- Recruited and hired qualified team members to enhance marketing department.
- Used data analytics to track lead generation campaigns and improve quality.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
Senior Process Associate
Genpact
Richardson, TX
04.2022 - 10.2022
- Drove revenue for clients by supporting scalable marketing solutions and strategies.
- Brainstormed advertising ideas, partnered with cross-functional teams, and supervised process associates.
- Met month-end reporting objectives and participated in special projects to increase productivity.
Digital Marketing Director
Musca Group
Monterrey, NLE
06.2017 - 03.2022
- Directed marketing department, implemented marketing policies, and achieved 35% revenue increase.
- Developed and executed print and digital marketing efforts, focusing on brand visibility.
- Led traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
Digital Marketing Manager
MKX Digital Demand Generation
San Pedro Garza García, NLE
01.2017 - 06.2018
- Managed multi-disciplinary team, monitored website analytics, and engaged with clients to establish long-term relationships.
- Improved page content, keyword relevancy, and branding for successful SEO goals.
- SEM (Search Engine Marketing) Goals: Increase website traffic through optimized paid search advertising, improving ad CTR, quality score, focusing on conversions, and Maximizing ROI by 20% by refining keyword strategies, geotargeting, audience segmentation, and staying competitive through regular analysis.
- Social Media Marketing (SMM) Goals:
- Enhance brand awareness and engagement by growing social media audience, boosting interaction metrics, and driving traffic to website.
- Foster community building, generate leads, and drive conversions through strategic content promotion, while also monitoring customer sentiment for informed decision-making.
Senior Account Manager
Espacios de Mexico
Monterrey, NLE
10.2015 - 10.2016
- Met and exceeded sales goals by bringing in over 10+ new accounts and upselling new deals to existing clients.
- Partnered with clients, closed deals with +50 partner businesses, and exceeded sales goals.
- Completed over 100 weekly cold calls with 10% conversion rate.
Digital Marketing Consultant
Hold Marketing
Monterrey, Nuevo Leon
09.2011 - 10.2016
- Proactively engaged with clients, managed over 50 accounts, and delivered 15% increase in sales.
- Tracked and reported on marketing campaign performance monthly.
Education
BBA - Economics
Universidad Regiomontana
Monterrey 08.2003 - 2007.05
BBA - International Marketing
Ecole Supérieure De Commerce De Montpellier
Montpellier, France 08.2005 - 2006.07
Skills
Customer Relationship Management (CRM)
Timeline
Digital Sales Marketing Manager
Genpact
11.2022 - Current
Senior Process Associate
Genpact
04.2022 - 10.2022
Digital Marketing Director
Musca Group
06.2017 - 03.2022
Digital Marketing Manager
MKX Digital Demand Generation
01.2017 - 06.2018
Senior Account Manager
Espacios de Mexico
10.2015 - 10.2016
Digital Marketing Consultant
Hold Marketing
09.2011 - 10.2016
BBA - International Marketing
Ecole Supérieure De Commerce De Montpellier
08.2005 - 2006.07
BBA - Economics
Universidad Regiomontana
08.2003 - 2007.05