Summary
Overview
Work History
Education
Skills
Timeline
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Luis J. Martinez

Aventura ,FL

Summary

Hybrid Sales Manager with 12+ years beverage experience with a focus on goal setting accountability and execution. Seeking a position in a dynamic business environment that allows professional growth and elevate the portfolio to the highest industry standards.

Overview

13
13
years of professional experience

Work History

Hybrid Sales Manager

Heineken USA
03.2011 - 09.2023
  • Met with clients, delivering presentations, and educating on portfolio.
  • Maintained ethical and positive working environment and ensured 100% compliance with our brands.
  • Achieved established KPIs from corporate. Regional team and individual performance through teamwork and focus on delivering results.
  • Managed groups of sales reps, Inspiring and motivating them to achieve higher performance levels
  • Cultivated a winning culture and build and solidified strong relationships with our distributor and retail partners.
  • Executed national exciting platforms such as Formula-1 , Miami Dolphins and Inter Miami in both On-Premise and Off-Premise Channels retail level from Miami to Key West.
  • Analyzed competitive trends in market place achieving 90% execution at retail.
  • Conducted and executed over 300 samplings per year with distributor partners.
  • Collaborated with buyers in key Hispanic retail chains and executed programs in off-premise in Spanish.
  • Successfully introduced new products to small and medium-sized businesses, leveraging synergies with our sister brand outside of our portfolio for mutual brand growth.
  • Organized, planned, and executed promotional crew drives to promote new innovative brands.
  • Increased efficiencies by collaborating with local vendors to create custom POS materials for flawless retail execution and exceed clients expectations.
  • Developed and implemented strategies, fostering a cross-functional working team between distributors, retail partners, and internal employees.
  • Collaborated with upper management, providing recommendations based on market needs to ensure 90%-100% market level execution and program visibility.
  • Organized and attended trade shows within assigned geographical area to promote innovative SKUs.
  • Elevated portfolio presence in luxury hotels, including Loews, JW Marriott, SLS, and Fontainblue Miami Beach achieving 32% Year-over-Year increase in business.
  • Organized, planned, and executed promotional drives to promote new innovative brands.
  • Increased efficiency by collaborating with local vendors to create custom POS materials for flawless retail execution.
  • Developed and implemented strategies, fostering a cross-functional working team between distributors, retail partners, and internal employees.
  • Collaborated with upper management, providing recommendations based on market needs to ensure 90%-100% market level execution and program visibility.
  • Partnered with Dutch Consulate and Mexican Consulate in Miami to further promote innovative items through events held at their embassy.
  • Effectively communicated value propositions to marketing department, capitalizing on local opportunities in marketplace through presentations and proposals.

Education

Associate of Applied Science - Business Administration / Travel & Tourism

Berkeley College
White Plains, NY
06.1992

Skills

  • Multilingual Proficiency: Spanish (Read and Write)
  • Cicerone Certification

Timeline

Hybrid Sales Manager

Heineken USA
03.2011 - 09.2023

Associate of Applied Science - Business Administration / Travel & Tourism

Berkeley College

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Luis J. Martinez