Summary
Overview
Work History
Education
Skills
Timeline
Generic

LUIS M. ROMERO

St Winchester,Ca

Summary

Over 24 years sales experience, combined with experience in finance and collections. Excellent public relations skills; bilingual-English/Spanish Job Objective: Manager/Director/Broker

Overview

13
13
years of professional experience

Work History

Account Executive

Ooma
Sacramento, CA
1 1
  • Responsible for development of leads and sales of internet-based phone lines and equipment for small businesses
  • Also responsible for installation of product.

Sales/Broker

Self-employeed
Sacramento, CA
06.2011 - 06.2011
  • Connecting local grocery stores to the manufacturer or wholesale distributer in the Los Angeles area and effectively negotiate and order bulk items; this results in a significant cost savings for the grocery store.
  • Collaborated with clients to maintain relationships and provide customers with thorough support and guidance.
  • Worked with clients to develop financial planning strategies and solutions through evaluation of finances.

Sales Representative

ADT Small Business Security
12.2013 - 03.2015
  • Responsible for locating, and closing sales related to security plans and equipment for small business
  • Developing sales strategies, meeting sales quotas, promotion of product specials
  • In addition, consultant for best practice regarding theft prevention and overall business security.
  • Increased sales by offering advice on purchases and promoting additional products.
  • Achieved monthly sales goals by promoting product benefits and enrolling new clients.

Events Manager

Point
Sacramento, CA
03.2013 - 08.2013
  • Responsible for supervising all salespeople and events in the Sacramento area for the sale of Vonage
  • In addition, developing sales strategies, meeting sales quotas, promotion of product specials, acquiring venues, and training of salespeople.
  • Selected and ordered refreshments, decor and event materials.
  • Managed administrative logistics of events planning, event booking and event promotions.

Northern California Regional Manager

Nuestro Queso, LLC
Sacramento, CA
08.2009 - 06.2011
  • Manage sales, marketing, and distribution of Hispanic cheese in Northern California
  • Responsible for developing and executing regional sales, marketing, operational plans, and budgets, and managing regional profits and losses
  • Accomplished through the effective management of staff as well as the timely and accurate reporting and analysis of results utilizing the systems developed by the company.
  • Established and maintained operational standards for [Number] locations.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
  • Supervised staff to optimize brand expansion initiatives and productivity.
  • Masterminded updates to workflows and revitalized teams to meet changing business needs and boost team member performance.

Sales Manager

Los Altos Foods, Inc
Sacramento, CA
12.2007 - 06.2009
  • Responsible for all sales in Northern California; development of new sales routes and managing existing routes and managing the distribution center/warehouse
  • Developed demo group and sales strategies to market our product in N.CA
  • Increased market share by obtaining 30% to 40 % of local competitor’s sales
  • Increase sales in the N.CA division up by 23% in 2008.
  • Handled customer relations issues, enabling quick resolution and client satisfaction.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
  • Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.

Account Executive/Purchasing

American Fish and Seafood
Sacramento, CA
01.2007 - 12.2007
  • Develop and expand Hispanic market/customers
  • Purchased meat, poultry, and cheese at competitive pricing to increase profit for the company
  • Built and strengthened relationships with new and existing accounts to drive revenue growth.
  • Drove new business development through qualifying leads, building relationships and executing strategic sales.
  • Strengthened customer relationships with proactive and collaborative approach to managing needs.
  • Prospected new clientele through networking, cold calling, canvassing and referrals.

Sales Supervisor

Marquez Brothers
Sacramento, CA
03.2005 - 12.2006
  • For the perishables division
  • Responsible for ensuring excellent customer service, promotions, organizing merchandising, and assist with marketing
  • Also responsible for large chain grocery stores and direct supervisor of sales associates including meeting sales projections.
  • Effectively coached team members to reach weekly and monthly sales goals.
  • Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
  • Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.

Owner

R & R Distribution
San Jose, CA
08.1999 - 12.2004
  • Owned and operated meat/poultry distribution company
  • Responsible for sales, purchasing, accounting, delivery, and collections.
  • Managed day-to-day business operations.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Trained and motivated employees to perform daily business functions.
  • Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
  • Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Created and monitored promotional approaches to increase sales and profit levels.
  • Remained up-to-date on current trends and attended industry trade shows and markets to view and order inventory.

Education

GED -

U De G
Gudalajara Jal Mexico
1984

Skills

  • Negotiation and Persuasion
  • Knowledge of Industrial Standards
  • Petty Cash Management
  • Business Growth Opportunities
  • Forecast Preparation
  • Profit and Loss Accountability
  • Customer Presentations
  • Budget Development
  • Cash Flow and Reconciliation
  • Customer Relationships
  • Sales Strategies Implementation
  • Service Coordination
  • Intercompany Reconciliations
  • Account Management
  • Business Development and Planning
  • Contact Management Systems
  • Effective Project Completion
  • Executive Leadership
  • Visual Merchandising
  • Promotional Campaigns
  • Supplier Negotiations
  • Consultative Selling Techniques
  • Audit Process Management
  • Monthly Closings
  • Territory Assignments
  • Maintenance Requirements
  • Invoice and Payment Tracking
  • Customer Service and Assistance
  • Revenue Stream Development
  • Growth Portfolios
  • Qualified Lead Generation
  • Strategic Consulting

Timeline

Sales Representative

ADT Small Business Security
12.2013 - 03.2015

Events Manager

Point
03.2013 - 08.2013

Sales/Broker

Self-employeed
06.2011 - 06.2011

Northern California Regional Manager

Nuestro Queso, LLC
08.2009 - 06.2011

Sales Manager

Los Altos Foods, Inc
12.2007 - 06.2009

Account Executive/Purchasing

American Fish and Seafood
01.2007 - 12.2007

Sales Supervisor

Marquez Brothers
03.2005 - 12.2006

Owner

R & R Distribution
08.1999 - 12.2004

GED -

U De G

Account Executive

Ooma
1 1

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LUIS M. ROMERO