Luisy Morejon
Miramar,FL
Summary
Dynamic and results-oriented Digital Marketing Director with over 18 years of experience in eCommerce, email marketing, social media strategy, and team management in the travel and hospitality industry. Proven track record in leading cross-functional teams, driving customer engagement, and executing innovative digital marketing campaigns. Expertise in lifecycle marketing, elearning program development, and email strategy execution at scale. Adept at leveraging marketing technologies and tools to optimize performance and elevate customer experience.
Overview
23
23
years of professional experience
Work History
Director of Digital Marketing
Oceania Cruises
Miami, USA
01.2017 - Current
- Lead a team of 7 in the execution of email marketing, social media strategy, and customer experience initiatives, driving brand engagement and revenue growth
- Spearheaded the LYNC Digital Center eLearning program, offering onboard guests personalized digital media classes, achieving high guest satisfaction ratings and operational efficiency across 3 ships
- Successfully developed and launched 6 email customer journeys (including lead nurturing and welcome home series), resulting in a significant increase in engagement and retention
- Managed email marketing list growth from 8 million to 84 million subscribers through targeted campaigns, segmentation, and personalized content
- Collaborated with cross-channel teams (Martech, Analytics, Sales, Public Relations) to integrate digital strategies across touchpoints, enhancing customer lifecycle and experience
- Executed media buys and partnerships with third-party platforms to expand brand presence and generate quality leads
Manager, Digital Marketing
Oceania Cruises
Miami, USA
01.2011 - 01.2017
eCommerce Marketing Coordinator
Oceania Cruises
Miami, USA
01.2005 - 01.2011
Wedding Coordinator
Carnival Cruise Lines
Miami, USA
01.2002 - 01.2005
- Managed and coordinated weddings for cruise guests, overseeing all aspects from ceremony and reception to guest lists, wedding licenses, and amenity orders
- Delivered exceptional customer service, ensuring smooth and memorable wedding experiences
Education
Bachelor of Arts - Advertising, Minor in Marketing
Florida International University
Miami, FL08.2005
Skills
- Salesforce Marketing Cloud
- Marigold Cheetah Digital
- Oracle/Responsys
- Movable Ink
- Liveclicker
- HTML
- Dreamweaver
- Photoshop
- Litmus
- Email on Acid
- Hootsuite
- Brandwatch
- Storystream
- Inbox Monster
- A/B Testing
- Campaign Performance Reporting
- Program management
- Content creation
- Virtual instruction tools
- Social media strategy
- Customer experience
- Marketing automation
- Data analysis
- Content marketing
- Lead generation
- Project management
- Team leadership
- Cross-functional communication
- Customer segmentation
- Interactive content creation
- Personalization techniques
- Behavioral targeting
Accomplishments
- LYNC Digital Center: Designed and implemented a comprehensive eLearning program, enhancing guest experiences and increasing onboard guest engagement.
- Email List Growth: Drove a 10x increase in email marketing list volume, significantly expanding reach and engagement.
- Lifecycle Campaign Success: Launched and optimized multiple customer lifecycle campaigns, leading to higher conversion rates and improved customer retention.
Skills And Tools
Salesforce Marketing Cloud, Marigold Cheetah Digital, Oracle/Responsys, Movable Ink, Liveclicker, HTML, Dreamweaver, Photoshop, Litmus, Email on Acid, Hootsuite, Brandwatch, Storystream, Inbox Monster, A/B Testing, Campaign Performance Reporting, Program management, Content creation, Virtual instruction tools
Timeline
Director of Digital Marketing
Oceania Cruises
01.2017 - Current
Manager, Digital Marketing
Oceania Cruises
01.2011 - 01.2017
eCommerce Marketing Coordinator
Oceania Cruises
01.2005 - 01.2011
Wedding Coordinator
Carnival Cruise Lines
01.2002 - 01.2005
Bachelor of Arts - Advertising, Minor in Marketing
Florida International University
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