Luiza Cardoso
Fort Lauderdale,FL
Summary
Dynamic and results-driven marketing professional with a proven track record in social media management and content creation. Possessing a comprehensive background in developing and executing strategic marketing campaigns across various digital platforms, I excel in creating engaging and compelling content that resonates with target audiences. With a keen understanding of consumer behavior and market trends, I am adept at leveraging social media channels to drive brand awareness, engagement, and conversions. My ability to analyze data and metrics enables me to optimize campaign performance and achieve measurable results. Collaborative by nature, I thrive in fast-paced environments and excel in cross-functional teams, where I can contribute innovative ideas and solutions to achieve organizational objectives.
My experience includes customer relationship management (CRM), event planning, and customer journey mapping, which are essential for meeting customer needs and supporting marketing objectives.
Overview
5
5
years of professional experience
Work History
User Generated Content Creator
self employed
Fort Lauderdale, FL
09.2023 - 04.2024
- Proficient in creating engaging and informative content for various social media platforms.
Social Media Manager
Zuando Som
Miami, FL
08.2022 - 08.2023
- Oversaw social media asset design to be in line with brand identity.
- Engaged daily with the community using posts, stories, and tweets.
- Created engaging content, including text, images, and videos.
- Identified trending topics and incorporated them into content creation efforts.
- Coordinated multi-platform campaigns for product launches or special promotions.
- Developed social media strategies to increase brand awareness and engagement.
- Monitored analytics to track the success of social media efforts (Analytics and Reporting).
- Established relationships with influencers for promotional opportunities (Public Relations - PR).
- Managed and optimized social media advertising campaigns (Marketing Automation).
Marketing Coordinator
Atlas Immigration
Pembroke Pines, FL
02.2022 - 07.2022
- Maintained brand vision, mission, and voice across all channels and collaborated with internal teams to develop ongoing strategy.
- Produced expert website copy, social media content, and written media to support brand vision.
- Completed thorough evaluations of competitors, including pricing, sales histories, and marketing methods.
- Prepared regular reports on marketing activities for review by senior leadership (Analytics and Reporting).
- Assisted in developing email campaigns targeting specific customer segments (Email Marketing).
- Managed the marketing budget, ensuring cost-effective allocation of resources (Project Management).
- Utilized CRM tools to manage and analyze customer interactions and data (Customer Relationship Management - CRM).
Marketing Coordinator
GSC Consult
São Paulo, SP, Brasil
06.2019 - 12.2021
- Maintained brand vision, mission, and voice across all channels and collaborated with internal teams to develop ongoing strategy.
- Mapped customer journeys to enhance engagement and experience (Customer Journey Mapping).
- Planned and executed marketing events such as product launches and webinars (Event Planning).
- Made simple adjustments to the company website to improve user experience (Web Development Basics).
Education
Associate in Arts (A.A.) - Marketing -
Cruzeiro Do Sul, São Paulo
06.2025
High School -
Escola Secundaria Padre Alberto Neto, Queluz, Portugal
06.2018
Skills
- Social Media Marketing
- Content creation
- Influencer Collaboration
- SEO Strategies
- Competitor Analysis
- Adobe Creative Suite
- Market Research
- Scriptwriting
- Digital Marketing
- Case Study Creation
- Copywriting
- User-Generated Content
- Paid Advertising
- Content Strategy
- Graphic Design
- Video Editing
- Microsoft Office proficiencyEmail Marketing
- Analytics and Reporting
- Customer Relationship Management (CRM)
- Project Management
- Event Planning
- Marketing Automation
Languages
- English, Fluent
- Portuguese, Fluent
- Spanish, Conversational
Language
English
Native/ Bilingual
Portuguese
Native/ Bilingual
Timeline
User Generated Content Creator
self employed
09.2023 - 04.2024
Social Media Manager
Zuando Som
08.2022 - 08.2023
Marketing Coordinator
Atlas Immigration
02.2022 - 07.2022
Marketing Coordinator
GSC Consult
06.2019 - 12.2021
Associate in Arts (A.A.) - Marketing -
Cruzeiro Do Sul, São Paulo
High School -
Escola Secundaria Padre Alberto Neto, Queluz, Portugal