Summary
Overview
Work History
Education
Skills
Languages
ADDITIONAL EXPERIENCE
Affiliations
Accomplishments
Languages
References
Timeline
Generic

Luiza Karim

Astoria,NY

Summary

Dynamic Commercial Strategy Manager with extensive experience at Barnes & Noble, driving impactful promotional campaigns and enhancing customer engagement through strategic planning and analytics. Proven track record in cross-functional collaboration and event management, successfully boosting sales and foot traffic while leading multi-channel marketing initiatives. Strong vendor relations and effective communication skills.

Overview

15
15
years of professional experience

Work History

Commercial Strategy Manager, Toys, Games & Gifts

Barnes & Noble
New York, NY
05.2021 - Current
  • Spearhead the development and execution of promotional campaigns for Toys, Games, and Gifts, aligning with seasonal and market trends.
  • Lead strategy and coordination for in-store events (LEGO, Puzzles, Board Games) - activations that drive significant foot traffic and boost sales across all B&N business categories.
  • Collaborate with vendors and cross-functional partners across Merchandising, Marketing, Creative, and Store Ops to ensure consistent messaging and cohesive execution.
  • Lead campaign planning from concept through delivery across in-store signage, email, web, and social.
  • Analyze customer behavior insights to drive targeted strategies to improve customer engagement and sales performance.

Promotions Manager, Toys, Games & Gift

Barnes & Noble
05.2017 - 04.2021
  • Led promotional campaigns as a project manager, overseeing execution, timelines, and deliverables from concept to rollout.
  • Led seasonal in-store signage and display execution across 600+ stores, aligning visual merchandising strategy with brand priorities.
  • Collaborated with merchants, store operations, and vendors to streamline communication and ensure cohesive execution.
  • Developed and presented seasonal marketing decks to senior leadership and cross-functional partners.
  • Executed multi-channel campaigns across email, direct mail, web, and social platforms to support key product launches.

Associate Marketing Manager, Home & Gifts

Barnes & Noble
07.2014 - 04.2017
  • Developed and executed marketing programs to increase product awareness and customer engagement.
  • Managed national in-store events, including a Coloring Event rolled out to 600+ stores.
  • Optimized website user experience and created strategic digital content for product categories.

Assistant Buyer / Merchandiser, Home & Gifts

Barnes & Noble
05.2010 - 07.2014
  • Food buyer
  • Supported sales growth through product selection, vendor negotiation, and category analysis.
  • Conducted competitive research and built reports to inform merchant decisions.

Education

BA - English & Journalism

CUNY York College

Skills

  • Retail marketing and promotions
  • Campaign management
  • Strategic planning and analysis
  • Cross-functional collaboration
  • Creative direction and merchandising
  • Vendor relations
  • Consumer insights and analytics
  • Digital marketing strategy
  • Promotional management
  • Multi-channel marketing
  • Project coordination
  • Event management
  • Team leadership
  • Effective communication

Languages

Conversational Arabic & Spanish

ADDITIONAL EXPERIENCE

  • WHTZ / Z100 - Clear Channel, New York, NY
  • Phone Operator / Assistant to On-Air Talent
  • Oct 2002 – May 2004
  • Supported live show operations and listener engagement; assisted with contest and promo coordination.
  • Intern – Elvis Duran and the Morning Show
  • Aug 2002 – Feb 2003
  • Provided entertainment research, on-air material prep, and event support.
  • ICM Partners (formerly ICM Artists)
  • Accounts Receivable Clerk
  • Sep 1999 – Jun 2003
  • SYEP (Summer Youth Employment Program)
  • Site Monitor
  • Jun 1999 – Aug 1999

Affiliations

  • cooking and baking
  • horticulture
  • travel
  • planning parties

Accomplishments

  • contributed to $100M in LEGO sales for 2024

Languages

Spanish
Professional
Arabic
Native/ Bilingual

References

References available upon request.

Timeline

Commercial Strategy Manager, Toys, Games & Gifts

Barnes & Noble
05.2021 - Current

Promotions Manager, Toys, Games & Gift

Barnes & Noble
05.2017 - 04.2021

Associate Marketing Manager, Home & Gifts

Barnes & Noble
07.2014 - 04.2017

Assistant Buyer / Merchandiser, Home & Gifts

Barnes & Noble
05.2010 - 07.2014

BA - English & Journalism

CUNY York College

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