Luiza Rufeisen

Sold over 40 custom artworks and prints, generating $400+ in revenue.

Designed and produced original pieces tailored to market demand, showcasing artistic skills and business acumen.

Managed sales, customer interactions, and display setup to create a successful and engaging vendor experience.

Designed a multi-purpose flyer, postcard, and social media graphics to support the search for the oldest living resident of Mountain View.

Created a whimsical design featuring an earth-tone color palette to align with the association's vision.

Developed a user-friendly sign-up form for self and third-party nominations and integrated a QR code for easy website access.

Optimized the MVHA logo as a transparent PNG for versatile use across print and digital platforms.

Created engaging and cohesive designs for event merchandise, aligning with the festival's theme and audience.

Utilized design software to develop visually appealing graphics for various products.

Ensured designs were optimized for printing and production, maintaining quality and cost efficiency.

Created the final design after experimenting with various turkeys, colors, fonts, and decorations.

Used Procreate to design the logo, then transferred it to Adobe Illustrator, minimizing colors to meet printing cost limitations.
Hand-traced the font in Procreate to address vector scalability challenges and ensure design consistency.

Balanced minimalism and visual appeal, overcoming color and printing constraints for a standout final product.

Submitted and won the competition, with the design successfully printed on event t-shirts.

Designed a T-shirt logo for a school event raising awareness for suicide prevention, hosted by Ambassadors in partnership with the American Foundation for Suicide Prevention.

Created multiple designs featuring the event's theme, “Out of the Darkness,” and incorporated suicide prevention colors (purple and teal) to represent the cause effectively.

Attended the event, which included guest speakers, booths, and orchestra performances, witnessing the positive community impact and organization of the initiative.

Successfully delivered a meaningful and visually impactful design that aligned with the event's mission.

Collaborated with a community client to design and layout a 60+ page catalog featuring auction items, experiences, and artworks.
Developed cohesive design elements and composed each auction listing on corresponding pages.

Implemented client feedback and made revisions to ensure a polished final product.

Completed the project in 20 hours, delivering a professional catalog to support fundraising efforts.

Designed a logo for a new wine brand, aligning with the client's vision and target audience. Utilized Procreate to create a minimalist design with layered shading, a custom color palette, and engaging typography. Incorporated client feedback to deliver a polished, visually impactful final product.

Collaborated with a client to design a logo for a new wine brand, ensuring alignment with her vision and target audience.

Utilized Procreate to create a visually engaging and minimalist design, incorporating client feedback and addressing creative challenges.

Applied engaging fonts, a neutral background for contrast, and layered minimalistic shading for the wine glass.
Leveraged expertise in Procreate to develop a custom color palette, making critical, creative decisions that enhanced the final design.