LUKE BAIRD
Summary
Apparel design professional with a proven history of successful collaboration with clients, executives and cross-functional team members to deliver seasonal lines and specialized projects. Able to develop profitable apparel lines by analyzing market research of emerging trends and past sales performance of previous lines.
Overview
2026
2026
years of professional experience
Work History
Assistant Apparel Designer
Belk
Charlotte, NC
2025 - Current
- Designed innovative apparel collections aligning with market trends and customer preferences.
- Collaborated with cross-functional teams to align the design, fit, cost and artwork of apparel styles.
- Conducted trend analysis to inform design direction and material selection.
- Presented design concepts to buyers and directors, incorporating feedback into final products.
- Created, organized and managed apparel styles using PLM software.
Apparel Designer
Mary Square
Apex, NC
01.2024 - 01.2025
- Created tech packs for women’s fashion styles including BOMs, print placement instructional pages, CAD sketches and POM specs.
- Developed RTW, sleepwear, swimwear and collegiate apparel linesheet presentations, tech packs and pitch sheets for Belk-exclusive lines.
- Measured technical specifications for garments, ensuring accuracy in production processes.
- Analyzed and approved samples, strike-offs, trim submissions and lab dips that met the brand’s product quality standards.
- Increased customer satisfaction with attention to fabric selection and garment construction improvements.
- Streamlined workflow through effective organization of resources and time management techniques.
Lead Apparel Designer & Marketing Managaer
Bald Head Blues / Coastal Urge
01.2018 - 01.2024
- Led creative direction for product development, ensuring alignment with brand vision.
- Designed seasonal clothing lines and textile patterns for men's athletic apparel and swimwear aligning with market trends and brand identity.
- Developed line planners for all seasonal lines and collab projects.
- Drew graphics for performance apparel, t-shirts and sports accessories.
- Analyzed garment samples for fabric quality, fit and color. Communicated feedback to vendors and selling strategies to the sales rep team.
- Produced brand-focused graphic, photography and video content to be used in marketing.
- Oversaw visual identity and branding initiatives, enhancing overall customer engagement strategies.
Education
B.S. - Fashion and Textile Management
NC State University
01.2013
Websites
Timeline
Apparel Designer
Mary Square
01.2024 - 01.2025
Lead Apparel Designer & Marketing Managaer
Bald Head Blues / Coastal Urge
01.2018 - 01.2024
Assistant Apparel Designer
Belk
2025 - Current
B.S. - Fashion and Textile Management
NC State University