Luke Bernardo
Fort Lauderdale,FL
Summary
Results-driven Sales Development Representative with over 7 years of experience generating qualified leads, exceeding quotas, and building strong client relationships in SaaS. Skilled in prospecting, consultative selling, and utilizing CRM platforms like Salesforce to manage pipelines effectively. Known for delivering measurable results, including increasing lead conversion rates and contributing to revenue growth.
Eager to leverage leadership skills and a strategic mindset in a Sales Manager or Account Executive role to drive team performance, expand market share, and foster long-term partnerships. Recognized for a collaborative approach, ability to adapt to fast-paced environments, and passion for exceeding targets.
Overview
7
7
years of professional experience
Work History
Senior Sales Development Representative
Modernizing Medicine
12.2021 - Current
- Strong written and verbal communication skills to effectively engage with prospects, understand and empathize with their needs, and build rapport to establish trust.
● Expertise in researching and identifying new business opportunities, understanding
market trends, and staying informed about industry developments.
● Efficiently prioritized and managed time to exceed monthly sales targets
● Thorough understanding of the features, benefits, and competitive advantages of the products or
services.
● Consistently follow up with leads, overcome objections, and consistently pursue opportunities to
drive sales conversions.
Large Market Sales Representative
Paychex Inc
05.2021 - 12.2021
- Built and managed a robust pipeline of prospective clients in the large market segment, targeting businesses with [specify number] employees and more, to drive revenue growth and expand Paychex’s client base.
- Developed a deep understanding of Paychex’s suite of HR, payroll, and benefits solutions to effectively educate and consult with potential clients on tailored services that improve operational efficiency and support business needs.
- Collaborated with internal teams including implementation, client service, and technical support to ensure seamless onboarding and maximize client satisfaction.
Inside Sales Representative
Dichello Distributors, Inc.
05.2019 - 08.2019
- Developed and converted over 20 new accounts by phone and email outreach
- Oversaw all client orders and ensured they were delivered and stocked in a timely manner
- Helped grow organic business by providing clients with updates and inventory levels, as well as new product offerings using CIN7 inventory software
Analytics Intern
Joe Wilson for Congress
08.2018 - 05.2019
- Helped manage the day-to-day creation of advertising materials for campaign by managing internal teams, and working process
- Developed plans for weekly creative needs to assure assets would help drive towards weekly goals and objectives
- Collected and analyzed voter information and feedback to plan and execute advertising strategy that met internal KPI's needed for success in campaign
- Developed advertising campaign through google ads to measure cpc, impressions, clickrate, cost, and conversion rates
Financial Sales Intern
Premium Merchant Funding
12.2017 - 01.2018
- Developed client leads, and drove conversion of new clients by email, and phone outreach
- Tailored and crafted sales deck for each clients needs to help drive new business, and convert leads to clients
- Managed weekly internal status meetings, status reports, and sales date to help internal communication
Event Coordinator
Madison Beach Hotel
06.2017 - 09.2017
- Worked closely with high profile clients to help plan and execute customer events (weddings, receptions, and fundraisers)
- Helped managed external vendors to assure products were met on time, and kept within budget
Education
Bachelor of Arts - Advertising
University of South Carolina
Columbia, SC12.2020
Skills
- Prospecting and Lead Generation
- Sales Techniques
- Pipeline and Forecast Management
- Communication Skills
- Relationship Building
- Adaptability
- Industry Knowledge
Accomplishments
- FY '23 Presidents Club Attainment 151%
- FY '24 123% Attainment by November
Involvement
- Pi Kappa Alpha Fraternity
- USC Club Baseball
Timeline
Senior Sales Development Representative
Modernizing Medicine
12.2021 - Current
Large Market Sales Representative
Paychex Inc
05.2021 - 12.2021
Inside Sales Representative
Dichello Distributors, Inc.
05.2019 - 08.2019
Analytics Intern
Joe Wilson for Congress
08.2018 - 05.2019
Financial Sales Intern
Premium Merchant Funding
12.2017 - 01.2018
Event Coordinator
Madison Beach Hotel
06.2017 - 09.2017
Bachelor of Arts - Advertising
University of South Carolina
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