Summary
Overview
Work History
Education
Skills
Accomplishments
Drawing, Singing, Song Writing, Puppetry, Performing, Writing, Reading, Toy & Comic Collecting
Work Availability
Timeline
Intern
Luke Daab

Luke Daab

Bartlett,IL

Summary

Highly-skilled and professionally experienced Art Director, Designer and Illustrator. My creative work has been consumer-facing nearly the entirety of my career. I have created product designs, graphic design, and illustrative artwork for Disney, Warner Brothers, Netflix, Dreamworks, Mattel, Playmates, Cartoon Network, and Nickelodeon. I am a disciplined and passionate artist with a career spanning several creative fields.


Overview

23
23
years of professional experience

Work History

Senior Art Director

Creata
08.2010 - Current
  • Enhanced the Happy Meal Toy Account into additional virtual offerings—first via an online virtual experience and then via The Happy Meal App
  • Refreshed the Happy Meal Digital premiums regularly with content (games, activities, etc) applicable to each toy promotion. Oversaw content development from concept to final art
  • Researched relevant media to assure Happy Meal Digital content was on-brand with characters and universes owned by partners
  • Developed style guides to promote consistent toy lines for Target Stores and Tous R Us
  • Trained myself in lesser-used programs in order to assist our team in meeting timelines and goals. (ie. After Effects, Premiere, Sound Editing, and most recently MIDJOURNEY AI).
  • Created consistently excellent artwork for final product
  • Assisted where necessary in training team members with newer technologies
  • Presented concepts, copy and art during internal and client reviews.
  • Implemented artistic vision to give art purpose and meaning.
  • Contributed to creative process through original ideas and inspiration.
  • Refreshed the company identity with completely new brand system
  • Assisted in the development of logos, character art, environmental art, interface design, presentation design, advertising, etc.
  • Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
  • Developed artistic visual products while working within defined technical constraints.
  • Fostered highly communicative, collaborative team culture on visual product projects.

Owner, Creative Director

Daab Creative
08.2007 - 08.2010
  • Managed day-to-day business operations.
  • Consulted with customers to assess needs and propose optimal solutions in design and illustration
  • Developed creative brand systems for small to mid-sized companies
  • Executed designs at a high-level, bringing client visions to life across various forms of media
  • Researched and generated content for e-newsletter reaching a 30% open rate
  • Assisted in content development for client web and communication solutions

Graphic Designer

Tyndale House Publishers
08.2000 - 08.2007
  • Developed creative design and illustration for book covers and interiors spanning several genres
  • Created digital image files for use in digital and traditional printing methods.
  • Met with Acquisition Editors and Art Directors to present mockups and collect information for adjustments.
  • Directed photoshoots and illustrators to achieve design goals
  • Demonstrated the ability to think and design at a high concept
  • Demonstrated the ability to create engaging consumer-facing artwork for a bookstore environment

Education

Bachelor of Fine Arts - Graphic Design

The Penny Stamps School of Art And Design
Ann Arbor, MI

Skills

  • Art Conceptualization
  • Digital Illustration
  • Graphic Design
  • Logo Creation
  • Mac OS X Proficient
  • Design Ideas
  • Excellent Team Player
  • Concept Art Development
  • Traditional Fine Art Skills
  • Content Design
  • Adobe Illustrator Expertise
  • Music Composition
  • Toy Design
  • Character Design
  • Copywriting
  • Public Speaking
  • Storyboarding
  • SFX Development
  • New Product Development
  • Preparing Working Drawings
  • Adobe Photoshop
  • Photo Shoot Direction
  • Video Game Product Development
  • Proficiency in Adobe Acrobat
  • Technical Illustration
  • Social Perceptiveness
  • Visual Design
  • Creative Solutions
  • Typography

Accomplishments

  • Illustrated the Spider-Man paper figure which appeared in all Kellogg's cereal and cookie packaging for the Spider-Man: Far From Home promotion in 2019
  • Participated in Style Guide artwork development for Despicable Me 3, How The Grinch Stole Christmas, The Secret Life of Pets 2, Aquaman, and Warner Brothers 100 in association with Mattson Creative
  • Lead Creative on the Avengers: End Game Happy Meal Digital campaign—overseeing development of artwork and programming for 8 original games on The Happy Meal App—our teams first foray into 3D game development
  • I participate as an exhibiting artist at San Diego Comic Con, Dragon Con, C2E2 in Chicago, and HeroesCon in Charlotte, NC.
  • Invited as a contributing artist for the Elmhurst City Blocks public art exhibition presented in Elmhurst, IL from 2018 - Present.

Drawing, Singing, Song Writing, Puppetry, Performing, Writing, Reading, Toy & Comic Collecting

The first thing I remember about my childhood was waking up incredibly early in order to catch The Super Friends and Spider-Man and His Amazing Friends in syndication. I may have struggled to wake up on school days, but those early Saturday mornings were mesmerizing. I've never stopped chasing that wonder and excitement. I've been drawing and writing stories my whole life, and (coming from a long line of musicians) that creative energy has spilled over to music making, too. I love living and operating in a creative space. I love the people. I love the atmosphere. I love the act of creating something from nothing and giving the world the gift of something fun, entertaining, and beautiful.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Senior Art Director

Creata
08.2010 - Current

Owner, Creative Director

Daab Creative
08.2007 - 08.2010

Graphic Designer

Tyndale House Publishers
08.2000 - 08.2007

Bachelor of Fine Arts - Graphic Design

The Penny Stamps School of Art And Design

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Luke Daab