Luke Halford
Dearborn,MI
Summary
I am an experienced executive leader with a proven track record of building outcome-driven teams. My expertise lies in devising and implementing impactful marketing strategies that drive business expansion. As a strategic visionary, I excel at understanding the broader context and developing innovative solutions to achieve goals. With over 15 years of experience in customer experience, marketing, and digital strategy, I possess a deep understanding of creating seamless customer journeys that not only delight but also contribute to business growth.
Overview
17
17
years of professional experience
Work History
Senior Pastor
Springwells Church
06.2019 - Current
- Elevated congregation engagement by developing thought-provoking sermons and promoting open discussions.
- Managed budgets responsibly, allocating funds appropriately to support ongoing ministry initiatives and maintaining the long-term financial health of the church.
- Strengthened community outreach efforts by implementing targeted programs, resulting in increased local impact and visibility.
- Developed and executed strategic plans to expand ministry offerings, ensuring alignment with the church''s mission and vision.
Vice President of Customer Experience
Woodland Direct, Inc.
06.2019 - 11.2022
- Enhanced company profitability by implementing strategic business plans and optimizing operational processes.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships
- Implemented advanced data analytics tools to drive data-driven decision-making across all levels of the organization, leading to better business outcomes.
- Transformed customer experience by designing and executing comprehensive service improvement initiatives aimed at enhancing satisfaction levels.
- Led development of strategic marketing plans to raise awareness and drive sales growth.
- Increased company growth through collaboration with sales and marketing departments.
- Used market insights to capitalize on key business opportunities for new advantageous partnerships.
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
- Established performance goals for department and outlined processes for achievement.
- Spearheaded organizational restructuring initiatives, streamlining operations and reducing overhead costs.
Director of Marketing
Woodland Direct, Inc.
12.2018 - 06.2019
- Boosted brand awareness by implementing targeted marketing campaigns and strategic partnerships.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
- Led a team of marketing professionals to successfully achieve annual KPIs and business objectives.
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
Marketing Manager
Woodland Direct, Inc.
09.2014 - 12.2018
- Managed social media accounts for optimal audience engagement and increased online presence.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Optimized website content for improved search engine rankings and increased web traffic.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
Marketing Supervisor
Woodland Direct, Inc.
12.2013 - 09.2014
- Develop Traffic, Conversion, and Gross Margin Reports
- Trained junior team members in best practices for content creation, SEO optimization, and data analysis techniques.
- Devised creative strategies to market fire products to target customers.
- Create and Manage Social Media Accounts including; Facebook, Twitter, Google+, Houzz, Youtube, and Pinterest
- Collaborated with sales team members to develop targeted messaging that resonated with potential customers.
- Conducted regular competitor analysis to stay ahead of emerging trends and maintain a competitive edge in the marketplace.
Product Line Strategist
Woodland Direct, Inc.
09.2011 - 12.2013
- Develop & Implement Digital Marketing Strategies
- Create & Manage SEM Campaigns in Google AdWords, Bing Ads, and Yahoo! Gemini
- Analyze Return on Marketing Spend
- Develop Traffic, Conversion, and Gross Margin Reports
- Manage Comparison Shopping Engines
- Create and Manage Social Media Accounts including; Facebook, Twitter, Google+, Houzz, Youtube, and Pinterest
First Interaction Team
JPMorgan Chase
09.2009 - 09.2011
- Enhanced customer satisfaction by efficiently addressing and resolving customer inquiries and concerns.
- Streamlined call center operations by monitoring and analyzing performance metrics for continuous improvement.
- Consistently met or exceeded performance targets through effective call handling, problem-solving, and relationship building.
- Reduced caller wait times by managing inbound calls in a timely manner while maintaining a high level of professionalism and empathy.
- Contributed to increased team productivity by sharing knowledge, best practices, and resources with fellow representatives.
Retail Sales Representative
AT&T Mobility
08.2007 - 04.2008
- Boosted customer satisfaction by providing exceptional product knowledge and personalized recommendations.
- Increased store revenue by consistently meeting and exceeding sales targets through effective upselling techniques.
- Developed strong rapport with customers, resulting in repeat business and positive word-of-mouth referrals.
- Contributed to a welcoming store environment by maintaining cleanliness, organization, and up-to-date visual displays.
Education
Bachelor of Business Administration (B.B.A.) - Marketing
Evangel University
01.2009
Skills
- Team Leadership
- Advertising Campaigns
- Customer Segmentation
- Marketing Analytics
- Web Analytics
- Competitive Analysis
- Digital Marketing
- CRM Management
- Performance Metrics
- Marketing Plan Development
- ROI Analysis
- Budget Oversight
Affiliations
- Ordained Minister
- High School Wrestling Coach
- Avid Disc Golfer
References
References available upon request.
Timeline
Senior Pastor
Springwells Church
06.2019 - Current
Vice President of Customer Experience
Woodland Direct, Inc.
06.2019 - 11.2022
Director of Marketing
Woodland Direct, Inc.
12.2018 - 06.2019
Marketing Manager
Woodland Direct, Inc.
09.2014 - 12.2018
Marketing Supervisor
Woodland Direct, Inc.
12.2013 - 09.2014
Product Line Strategist
Woodland Direct, Inc.
09.2011 - 12.2013
First Interaction Team
JPMorgan Chase
09.2009 - 09.2011
Retail Sales Representative
AT&T Mobility
08.2007 - 04.2008
Bachelor of Business Administration (B.B.A.) - Marketing
Evangel University