Luke Majewski
Dallas
Summary
Dynamic Associate Vice President with expertise in leadership, strategic planning, and project management. Proven track record of driving new business initiatives and creating impactful training programs to enhance team performance.
Overview
14
14
years of professional experience
Work History
Associate Vice President of Meetings & Groups
AIC Hotel Group
Coral Gables
03.2025 - Current
- Assisted in developing marketing strategies to enhance brand visibility.
- Supported budget preparation and resource allocation for departmental needs.
- Led cross-functional teams to ensure successful completion of organizational goals.
- Managed day-to-day operations of multiple departments within the organization.
- Created a comprehensive training program for all employees.
- Developed and implemented departmental budgeting plans and policies.
- Created New CVENT Partnership for all 16 hotels & resorts
- Working on Salesforce Update, Analysis, and Implementation of new sales programming
- Hired 9 new employees to focus on new business development within direct company, association, and meeting planner verticals
- Contracting 2025/2026 events, regional and national tradeshows, and VIP client dinner programs
- Developing marketing and public relations strategies for 2026
- Oversee new corporate travel programs and partnerships
- Implementing new proposal systems and programs for quoting groups across 16 hotels in portfolio
- Sales team goal analysis and sales cycle planning along with company and team budgets
Regional Director of Business Development
AIC Hotel Group
Coral Gables
04.2014 - 03.2025
- Directed regional business development strategies for luxury hotel brands.
- Cultivated new leisure FIT & groups business for ACI Hotel Group portfolio
- Sourced & grew travel advisor and wholesaler business
- Architect of Covid 19 sales and marketing program in 2020 which produced $4.3M in new business
- Built and executed marketing plans in southern region to grow region to $18M
- Developed direct booking engine and rewards program, groups process, & new policies and sales
- Speak at industry events across various topics such as destination weddings, groups, and social media
- Negotiated override and marketing contracts with top leisure accounts
- Collaborated with marketing teams to develop effective promotional campaigns targeting specific audiences in the region.
- Prepared presentations for prospective clients outlining brand features and benefits.
- Coached new team members on best practices for achieving success in sales roles.
Business Development Manager
Sandals & Beaches Resorts
Miami
01.2012 - 03.2014
- Led strategic partnerships with travel agencies and corporate clients.
- Developed promotional campaigns to attract new customers and increase bookings.
- Analyzed market trends to identify business opportunities and new service offerings.
- Collaborated with marketing teams to create engaging digital content for outreach initiatives.
- Identified potential clients, built relationships, and negotiated contracts.
- Participated in weekly meetings with executive leadership team members to discuss progress toward goals.
- Developed and implemented strategies to increase sales and market share.
- Identified new customers through pipelining, pre-qualification and territory analysis and management.
- Created presentations to attract new business opportunities.
- Attended tradeshows and conferences to network with potential clients.
- Managed the sales pipeline and forecasted sales targets to ensure business objectives were met.
Education
Bachelor of Arts - Marketing & Geography
Carthage College
Kenosha, WI06-2008
Skills
- Microsoft Office Suite Proficient
- Salesforce Proficient
- Cvent Proficient
- Outside Sales
- Budgeting
- Sales Analytics
- Project Management
- Public Speaking
- Employee training
- Travel Industry Networking
- Industry Leader
Timeline
Associate Vice President of Meetings & Groups
AIC Hotel Group
03.2025 - Current
Regional Director of Business Development
AIC Hotel Group
04.2014 - 03.2025
Business Development Manager
Sandals & Beaches Resorts
01.2012 - 03.2014
Bachelor of Arts - Marketing & Geography
Carthage College