Summary
Overview
Work History
Education
Skills
Timeline
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Luke Moyer

Harrisburg,Pennsylvania

Summary

A humble sales leader that has a passion for achieving results within a wide range of national/regional customer channels in consumer goods. I've gained critical experiences in leading/coaching sales teams, forecasting, analytical tools, promotional planning, new account prospecting and portfolio expansion. Always effectively collaborating at each level with every cross functional team.

Overview

12
12
years of professional experience

Work History

Market Sales Leader-Convenience/Dollar

Bimbo Bakeries USA
01.2023 - Current
  • Direct responsibility of an entire C-store sales market including Wawa/EG-Turkey Hill/Dollar General/Dollar Tree/Independent C-Store.
  • Xpress market consistently leads the the northeast team in weekly service frequency at 94%.
  • Hold a Bi-weekly communication connect with the EG/Turkey Hill Merchandising Executive to align priorities/Gain feedback to future support growth of their business.
  • Gained a District Wide 2 display vehicle per store commitment from for all 13 stores. Pending a follow up meeting Spring 2025.
  • Enhanced EG Group partnership gained through customer team reaching out directly to help resolve service gaps for 1.5 years.
  • Gained EG/Turkey Hill commitment of 4 facings of a Takis clear tray vehicle anchored above "meals to go" section for all stores pending category approval.
  • I was able to ensure 100% front line execution of our last Takis vehicle promotion for all stores across the market through pre-event discussions.
  • Increased Market ACV with Takis Innovation SKUs by 30% focusing on largest volume opportunity accounts by store.
  • Utilized sales data via boom app to collectively sell in with the sales rep with a Bimbo/Mainela SS vehicle for the FE. Store trend is +121% total 8 weeks +38% within Bimbo/Marinela items.
  • Recognize my front line teams weekly successes on Viva Engage.

District Leader-Large Format

PepsiCo
01.2019 - 01.2023
  • Led a large format team of 14 direct report sales reps.
  • Coached to ensure Key Account/Core priority execution across the district to deliver strong volume/revenue results.
  • Built impactful team scorecards for highlighting YTD volume/revenue sales performance by sales rep/total district.
  • The district continually led with strong results at Walmart with Total Volume/Total Revenue.
  • Engaged in weekly work with days with each sales rep in store to help motivate and coach to create winning performance.
  • Organized a bi-weekly round table/zoom meeting for my team to enhance communication and align priorities.
  • Collaboration with our Key Account Manager to provide field support during CDA meetings within the independent stores.
  • Negotiated and provide sales consultant approach for SKU space with independent owners.
  • Sold in several permanent cooler bank display vehicles within a few different grocery store retail chains.


Area Sales Rep-Pennsylvania

Briggs & Stratton Corporation
01.2018 - 12.2018
  • Responsible for development of a strategic business plan to obtain quarterly revenue goals.
  • Drove 103% final quarter end to objective with exceeding the forecasts dealer growth goals.
  • Achieved KPI objectives each year through new dealer growth in key target markets

Retail Sales Representative-Large Format

The Hershey Company
12.2012 - 12.2017
  • I had 23 stores in a territory of Mass Grocery/National Food accounts such as Walmart/Giant Foods/Weiss Markets.
  • Learned how to utilize sales data and category insights to provide a consultant style approach in selling conversations to negotiate approvals for incremental space at Walmart.

Education

Bachelor of Science - Alumni

Millersville University of Pennsylvania
Millersville, PA

Skills

    Strategic business planning to drive results

    Leading sales teams to achieve success

    Prioritize daily schedule with technology applications

    New and existing account development

    Proficient in multiple sales data programs

    Solution based negotiation

Timeline

Market Sales Leader-Convenience/Dollar

Bimbo Bakeries USA
01.2023 - Current

District Leader-Large Format

PepsiCo
01.2019 - 01.2023

Area Sales Rep-Pennsylvania

Briggs & Stratton Corporation
01.2018 - 12.2018

Retail Sales Representative-Large Format

The Hershey Company
12.2012 - 12.2017

Bachelor of Science - Alumni

Millersville University of Pennsylvania

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Luke Moyer