LUKE MULLINS

• As the Director of Sales and Marketing, I lead the development and execution of national sales and marketing strategies to drive growth, expand market reach, and achieve revenue targets within the commercial signage industry. My role involves guiding our sales and marketing teams to ensure alignment with corporate goals, while enhancing the company's competitive edge and market presence on a national scale.
• Pioneering Sales Leadership: Craft and drive visionary national sales strategies that fuel growth and elevate our market presence. Set ambitious goals, champion performance, and build a dynamic path toward lasting impact and expansion.
• Empower and Elevate: Lead a high-impact team with vision and purpose, creating a culture of collaboration, accountability, and shared ownership. Inspire growth through mentorship, and deliver coaching that fuels success for each team member-and the team as a whole.
• Market and Competitor Analysis: Dive deep into market intel to spot emerging trends, pinpoint fresh opportunities, and outmaneuver the competition. Stay nimble, adapt quickly, and position for maximum impact in capturing new business.
• Marketing Collaboration: Spearhead the marketing team to design innovative campaigns that drive sales, leveraging cutting-edge strategies in branding, digital marketing, and data-driven outreach. Oversee the creation of dynamic promotional materials and ensure seamless integration of emerging trends, such as AI-driven personalization, strategic partnerships, and cross-platform engagement, to maximize impact and customer acquisition.

• Managed national account sign projects through full life cycle oversight.
• Coordinated project planning, scheduling, and responsibilities to meet deadlines and standards.
• Conferred with supervisors, contractors, and design professionals to address issues effectively.
• Reviewed project progress, monitored completion, and ensured timely invoicing.
• Led cross-functional teams to deliver projects under budget while enhancing client satisfaction.

• Provided technical advice and troubleshooting to resolve issues effectively.
• Delivered personalized support tailored to unique customer needs.
• Utilized latest tools to ensure high-quality guidance and support.
• Enabled confident product usage through assistance from experienced technicians.
• Achieved measurable improvements in customer satisfaction through targeted interventions.

• Directed day-to-day design and print operations, ensuring quality output.
  Completed full fabrication of FDOT-compliant interstate signage, managing all phases.
  Engineered custom trailers specifically for safe transport of large signage materials.

• Led strategic planning and design, enhancing compliance and project outcomes.
• Implemented innovative project management techniques, ensuring timely completion of design projects and enhancing client satisfaction.
• Conducted thorough analysis of building codes, ensuring compliance and reducing permitting delays, which streamlined project timelines.
• Fostered strong relationships with contractors and clients, facilitating smooth communication and improving project outcomes.
• Managed the fabrication of architectural signs, ensuring precision and adherence to client specifications, resulting in high-quality deliverables.
• Encouraged a positive team environment, promoting collaboration and creativity among staff to achieve collective project goals.
• Streamlined project workflows by implementing agile methodologies, leading to substantial improvements in project delivery timelines.
• Developed strategic partnerships enhancing client value and expanding market reach.
• Increased client engagement through tailored solutions, boosting sales performance.
• Utilized analytical skills to identify growth opportunities, achieving measurable sales results.
• Cultivated strong relationships with national clients, enhancing trust and loyalty, which led to repeat business opportunities.
• Executed tailored sales strategies, achieving substantial improvements in client acquisition and retention rates.
• Introduced data-driven insights to identify client needs, facilitating customized solutions that increased overall satisfaction.
• Monitored market trends and competitor activities, providing actionable recommendations that positioned the company ahead of industry shifts.
• Worked closely with cross-functional teams to align product offerings with client expectations, streamlining communication and enhancing service delivery.
• Spearheaded the development of strategic partnerships, resulting in expanded market reach and enhanced client value.

Spearheaded programs that enhanced multi-channel marketing initiatives for diverse companies.

Managed national accounts to support offset printing programs nationwide.

• Collaborated with national firms to design and produce impactful trade show exhibits.
• Developed digital storefronts with internal creative teams to streamline national distribution.

• Leveraged 10 years of expertise in environmental communications and graphic design.
• Collaborated with top creatives across global markets to enhance project outcomes.
• Designed innovative visual communication programs that effectively engaged audiences.
• Utilized analytical skills for meticulous project documentation and resource management.
• Implemented strategic advertising approaches to elevate client vision and experience.
• Managed complex projects with a focus on detail and effective budgeting.
• Executed impactful sales presentations showcasing project success and effectiveness.

• Petty Officer Third Class Boatswain's Mate, United States Navy, Norfolk, VA
• RHIB Coxswain, Helicopter Ops, VBSS, Master Helmsman Arleigh Burke Class Guided Missile Destroyer