Luke Norby
Portland,USA
Summary
Experienced video director and multimedia designer with over 20 years in theatrical and event technologies. Seasoned expertise in video design, programming, production, and postproduction for high-profile events and performances. Proven track record of enhancing productions with creative video and interactive solutions and experienced technical direction. Multi-disciplinary Producer, Director, Designer, Editor, Artist, Engineer, and audio/video expert technician with extensive experience leading crews on and around stages and screens globally.
Overview
21
21
years of professional experience
Work History
Studio Manager
Scoopflow Studios
01.2021 - 01.2023
- Managed 2-year installation process of premium custom recording studio
- Resident IT admin and House Engineer
- Managed extensive catalog of A/V gear
- Wrote, produced, and engineered diverse collection of music and audio content
Creative Director
Five Ohm Productions
01.2016 - 01.2023
- Resident A/V designer and supervisor for theatrical, corporate, retail, and events
- Oversaw original programming in music, theater, video, and podcasting
- Managed leadership coordination efforts amid rapid and diverse growth.
House Technician
Signature Theatre
01.2015 - 01.2020
- Liaison between all technical departments of four theatrical spaces
- Managed rotating productions from resident company, rentals, events, TV/Film.
PMO Software Consultant
HBO
01.2011 - 01.2013
- Worked on M.I.N.D
- With business analysts, developers, QC, and interdepartmental administration on daily prioritization tasks related to an evolving metadata generator.
Creative Director
Dutch Bros Coffee (DB Franchising, USA)
01.2003 - 01.2007
- Wrote, voiced, and scored jingles and comedy commercials for terrestrial radio
- Acted as an on-air company spokesperson at over 100 grand openings
- Pioneered the (solo) video department in a pre-YouTube era.
Video Director & Multimedia Designer
Various Locations
01.2010 - Current
- Video Designer: "Between the World and Me" at Apollo /Kennedy Center (2018)
- Video Designer: "Dealbook Conference" for The New York Times, Jazz at Lincoln Center (2017-2018)
- Video Designer: "Cambodian Rock Band" LORTB Tour2023
- Video Designer for "Reggie Watts: Dutch A/V" and "Transition" with Tommy Smith for UTR Festival
Creator
Lukreative Industries/ Relative Creations
01.2007 - Current
- Audio/Video Design, Direction, Producing, Editing, Scoring, Shooting, Motion Graphics, and VFX
- Consultation and execution of complex audio, video systems for experiential environments
- Expert in site-specific video surface and projection mapping and installation.
Education
Graduate of The Acting School -
The Pacific Conservatory for the Performing Arts
01.2001
Skills
- Video Programming
- Sound Engineering
- Touch Designer, Qlab, VDMX
- Dante, Pro Tools, Logic, Ableton
- Cinematography, Drone Pilot
- Adobe Premiere, After Effects
- Final Cut Pro, Resolve
- chatGPT and emerging API
- Client Communication
- Team management skills
Certification
- Dante Level 3 Training - 2019
- Certified Google Ninja - Alphabet
Accomplishments
- Video Designer: "Between the World and Me" at Apollo /Kennedy Center (2018)
- Video Designer: "Dealbook Conference" for The New York Times, Jazz at Lincoln Center (2017-2018)
- Video Designer: "Cambodian Rock Band" LORTB Tour2023
- Video Designer for "Reggie Watts: Dutch A/V" and "Transition" with Tommy Smith for UTR Festival
Timeline
Studio Manager
Scoopflow Studios
01.2021 - 01.2023
Creative Director
Five Ohm Productions
01.2016 - 01.2023
House Technician
Signature Theatre
01.2015 - 01.2020
PMO Software Consultant
HBO
01.2011 - 01.2013
Video Director & Multimedia Designer
Various Locations
01.2010 - Current
Creator
Lukreative Industries/ Relative Creations
01.2007 - Current
Creative Director
Dutch Bros Coffee (DB Franchising, USA)
01.2003 - 01.2007
Graduate of The Acting School -
The Pacific Conservatory for the Performing Arts