Luke Pitcher

• Work with fellow product line GMs/ Founders to integrate tech, branding, and strategy with Teamworks product lines.
• Drive quarterly strategic vision that amplifies new growth opportunities and aligns with company goals.
• Develop and implement strategies to increase sales and profitability to $2.5M+ in revenue and $1M Net New ARR target for 2023.
• Maximize efficiency by hiring, coaching and mentoring personnel on company frameworks, industry trends, and key technology systems.
• Executed our land-and-expand strategy to all collegiate varsity sports, athletic department-wide deals and discovery of new markets.
• Provide strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
• Oversee the continued product roadmap, backlog, and new product innovations.
• Engage and speak at conferences, panels, and thought-leadership sessions.

• Drove year-over-year growth, cultivated a culture of innovation and led the strategic vision for our bootstrapped sports tech start-up.
• Developed innovative sales and marketing strategies to facilitate business expansion, increase market share, and fuel 200% ARR sales growth year-over-year.
• Implemented a successful renewal framework that achieved an average 96% retention rate year-over-year until acquisition.
• Project manager, scrum leader, and product designer for web and mobile app from product’s inception to V4.6.60 (October 2023).
• Developed strong partnership integrations with complementing technologies to allow for collaboration and more significant opportunities for growth.
• Identified business development challenges and customer concerns for proactive resolution and new product solutions.
• Established and maintained strong relationships with customers, vendors, and strategic partners to formulate and execute improved product offerings.
• Maintained P&L and shouldered corporate fiscal responsibility.
• Created the Whistle logo, brand identity, and supporting product marketing assets.
• Oversaw the execution and continued maintenance of the Whistle website, social media, and email marketing.
• Communicated business performance, forecasts, and strategies to investors and shareholders.
• Successfully raised pre-seed and seed capital rounds to fuel company growth.
• Successful exit to Teamworks Innovations, LLC on August 12, 2022.

Led all aspects of marketing, creative, social, and communications for Notre Dame football recruiting. Provided daily assistance to the coaching staff and managed 20+ full-time and student workers responsible for three Top-15 recruiting classes.

Oversaw our crew of 20+ content creators, designers and videographers responsible for producing all digital and social media assets for the 2013 BCS National Championship game and 2012-2014 Orange Bowl Games.

Responsible for the daily management and content generation for all Orlando Magic social media channels and orlandomagic.com.

Responsible for the execution of branded presentations and assets for sponsorship and in-game signage, as well as content creation for the team’s website and social media.

Assisted the Creative Director with athlete content creation, in-house presentations and the production of digital assets for underarmour.com.