Luke Patterson
Senior Digital Marketing Professional
West Palm Beach,FL
Summary
Results-driven digital marketing leader with 8+ years of experience scaling marketing operations and driving 233% revenue growth. Expert in Google Ads management, SEO, team leadership, and conversion optimization across agency and in-house environments. Proven ability to balance strategic planning with hands-on execution while managing multi-client portfolios and building high-performing teams. Seeking remote/hybrid senior digital marketing role.
Overview
9
9
years of professional experience
Work History
Freelance Digital Marketer
10.2025 - Current
- Helped therapy industry client double annual revenue from $250,000 to $500,000 in one year through strategic paid search management and custom website development with optimized landing pages
- Generated average of 37 qualified leads per month at $37 cost per lead for therapy client, maintaining consistent performance over 12-month period
- Provide comprehensive digital marketing services including paid search, SEO, conversion tracking, website management, and consulting
- Build and manage custom websites including DNS configuration and URL forwarding
Chief Marketing Officer
Life Advancement Group
05.2024 - 05.2025
- Marketing leadership directly contributed to 233% revenue growth, scaling agency from $300,000 to $1 million in 2.5 years
- Improved overall paid search account health from 45% to 60% and reduced average cost per conversion by approximately 30%
- Led 4-person digital marketing team managing paid search for 60+ nonprofit clients and SEO services for 10 clients in the pregnancy center healthcare space
- Trained and mentored 2 team members, provided quarterly performance reviews, and successfully retained frustrated clients through strategic experiments and outcome improvements
- Built and implemented comprehensive SEO packages including content strategy, technical optimization, and management of 240+ blog posts annually using keyword research tools, competitive analysis platforms, and technical audits to improve organic search performance
- Oversaw comprehensive client onboarding encompassing strategy calls, website migrations, paid search campaign setup, and ongoing performance reporting
- Created and maintained SOPs for marketing teams, introduced project management system with team collaboration tools, and co-led company-wide operational system implementation
- Managed client website hosting, migrations, DNS management, and ongoing maintenance across multiple CMS platforms, leveraging AI to optimize landing page code and troubleshoot conversion tracking issues
Digital Marketing Consultant
Life Advancement Group
10.2022 - 05.2024
- Streamlined agency operations by documenting SOPs, implementing project management systems, and establishing systematic A/B testing processes that transformed disorganized workflows into efficient, scalable operations
- Utilized AI to analyze ad copy performance across 60 paid search accounts, identifying highest-performing patterns and condensing insights into optimized campaign strategies that improved overall account performance
Campaign Manager
Vibe Credit Union
07.2021 - 10.2022
- Marketing campaigns drove a net-gain of 3,897 members in 2020 and contributed to the Credit Union reaching a 1 billion dollar evaluation
- Managed the monthly design, implementation, and evaluation processes of all marketing campaigns
- Tracked website performance and user behavior through analytics platforms to inform campaign optimization and strategy
Marketing Associate I
Vibe Credit Union
07.2019 - 10.2020
- Operated as a key website administrator for public facing website and Search Engine Optimization expert for department
- Managed email marketing campaigns including copywriting, scheduling, and list management
- Served as a company representative at numerous volunteer events such as parades, conferences, and other serving opportunities
Digital Marketing & Sales Coordinator
Health Dimensions Clinical Pharmacy
01.2018 - 06.2019
- Established marketing operations supporting 91% revenue growth & 40% prescription increase in 2 years
- Coordinated website redesign based on business objectives, customer experience, and user intent
- Managed vendor relationships, coordinated tradeshows, and provided data-driven insights to management
Marketing Intern
Health Dimensions Clinical Pharmacy
04.2017 - 12.2017
- Worked with CEO to define brand identity and develop digital marketing strategy
Education
Master of Arts - Organizational Leadership
Lincoln Christian University
08.2021
Bachelor of Science in Business Administration - Marketing Management
Wayne State University
12.2017
Skills
- Paid Advertising & Analytics: A/B testing, conversion tracking optimization, Google Ads, Google Tag Manager, Google Analytics, budget allocation, campaign strategy, performance analysis, data analysis, ROI optimization
- SEO & Content: SEMrush, Ahrefs, BrightEdge, Google Search Console, Yoast SEO, technical SEO, content strategy, keyword research
- Marketing Platforms: HubSpot, Go High Level, Constant Contact, WordPress, Wix, Squarespace, Elementor, Divi, Unbounce, email marketing, DNS management
- Leadership & Operations: Team building and mentoring, client relationship management, performance management, strategic planning, Mondaycom, Slack, EOS, SOP development
Timeline
Freelance Digital Marketer
10.2025 - Current
Chief Marketing Officer
Life Advancement Group
05.2024 - 05.2025
Digital Marketing Consultant
Life Advancement Group
10.2022 - 05.2024
Campaign Manager
Vibe Credit Union
07.2021 - 10.2022
Marketing Associate I
Vibe Credit Union
07.2019 - 10.2020
Digital Marketing & Sales Coordinator
Health Dimensions Clinical Pharmacy
01.2018 - 06.2019
Marketing Intern
Health Dimensions Clinical Pharmacy
04.2017 - 12.2017
Bachelor of Science in Business Administration - Marketing Management
Wayne State University
Master of Arts - Organizational Leadership
Lincoln Christian University