Summary
Overview
Work History
Education
Skills
Timeline
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Luke Pearson

Summary

Highly motivated and adaptable professional with a strong background. Demonstrated ability to manage complex projects, deliver results, and contribute to team success.

Overview

6
6
years of professional experience

Work History

Marketing Account Manager

Sutherlands
06.2022 - Current
  • Identified opportunities for improvement within existing processes related to marketing operations.
  • Researched new technologies that could be utilized by the team in order to streamline workflows.
  • Maintained databases of contacts in order to facilitate targeted email campaigns.
  • Developed and implemented marketing plans for clients to increase brand awareness.

Digital Marketing Coordinator

Sutherlands
05.2020 - 06.2022
  • Managed paid search campaigns (Google Ads, Bing), improving CTR by 25%, and reducing CPA by 15% through strategic bid adjustments and ad testing.
  • Collaborated with Sales and Customer Service to align messaging, boosting lead quality by 20%.
  • Recommended UX updates based on user feedback, increasing conversion rates by 18%.
  • Created targeted content across display, email, and SEO channels, driving 30% more organic traffic, and 22% higher email engagement.

Marketing Intern

Laser Apparel
05.2019 - 08.2019
  • Conducted market research to identify target markets and develop effective campaigns.
  • Provided support in implementing digital marketing strategies across multiple channels.
  • Participated in brainstorming sessions with marketing team members to develop ideas for campaigns.
  • Developed strategic plans for launching new products or services into the market.

Education

Bachelor of Arts -

University of Tennessee
Knoxville, TN

Skills

  • Marketing Strategy: Campaign planning, audience targeting, and ROI analysis
  • Automation & Workflow Optimization: Zapier, Asana, Trello
  • CRM & Email Marketing: HubSpot, Salesforce, Mailchimp
  • Analytics & Reporting: Google Analytics, Meta Ads Manager, Looker Studio
  • Content Creation & Design: Canva, Adobe Express, Hootsuite
  • Project Management: Cross-functional coordination, deadline tracking, client communications

Timeline

Marketing Account Manager

Sutherlands
06.2022 - Current

Digital Marketing Coordinator

Sutherlands
05.2020 - 06.2022

Marketing Intern

Laser Apparel
05.2019 - 08.2019

Bachelor of Arts -

University of Tennessee

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Luke Pearson