Luke Scharrenberg
Newport Beach,CA
Summary
Results-focused with progressive experience planning and executing commerce initiatives. Expert in formulating marketing materials for websites and other marketing platforms as well as collaborating with sales teams and departments to implement internal and external communications for company. Solid history of formulating and implementing new ideas and techniques to ensure attainment of KPIs and continued progress. Skilled in cultivating and strengthening relations with new and existing customers through prospecting and networking.
Overview
2
2
years of professional experience
Work History
E-commerce B2C Marketing Specialist
Western Digital
05.2023 - Current
- Lead day to day B2C email marketing campaigns to a global database of over 2 million customers worldwide.
- Utilized A/B testing methodologies to analyze data and inform strategic decisions.
- Developed and executed diverse marketing initiatives, including promotional offers, product launches, automated email workflows, and seasonal campaigns.
- Created and implemented automated Email trigger campaigns based off purchasing and non-purchasing patterns.
- Cross Functionally collaborated with UX, Site Merchandising, Pricing, and Business Units.
- Lead and managed project plans and timelines across several teams.
E-commerce B2B Marketing Specialist
Western Digital
02.2022 - 05.2023
- Lead marketing of business products/services to other organizations and businesses
- Manage day-to-day functions including email messaging, triggered emails, new product launches, promotional messaging, and homepage updates.
- Coordinated and executed marketing campaigns to generate new leads and sales opportunities.
- Generated reports detailing findings and recommendations.
- Collaborated cross-functionally with sales teams to achieve project goals on time.
- Monitored industry trends to adapt strategies accordingly.
Education
B.A in Business Management -
Azusa Pacific University
Azusa, CaliforniaSkills
- Sales & Marketing Management
- Project/Program Execution
- Business Development
- Revenue Generation
- Analytical Thinking
- Proficient in Word, Excel, GenAI, Powerpoint, Jira (Project Managing), Social Media, Adobe Analytics
- Email/Lifecycle Marketing
- Idea Development and Brainstorming
- Project Planning
- Data Analysis
- Expert Problem Solving
Accomplishments
- Two-time recipient of the Western Digital applause award in recognition of employees who work above and beyond.
- Achieved over $500k in first year through effectively messaging B2B Email Campaigns.
- In 2 quarters increased YoY B2C Email Revenue by 13% totaling $ 1.2 Million in revenue
- Increased B2C Email Signups by 7%
- Improved average Open Rates by 5% YOY
- Achieved 4% increase in B2B Email Signups through effectively targeting prospective Business customers through HVS.
Training
- Salesforce Marketing Cloud insights
- Adobe Email Marketing Training Course Online
Timeline
E-commerce B2C Marketing Specialist
Western Digital
05.2023 - Current
E-commerce B2B Marketing Specialist
Western Digital
02.2022 - 05.2023
B.A in Business Management -
Azusa Pacific University