Luke Villaroya
San Antonio,TX
Summary
Dynamic and creatively driven Marketing Graduate with a strong passion for leveraging digital platforms to drive brand engagement and awareness. Proficient in utilizing social media channels to cultivate impactful brand narratives and foster authentic connections with diverse audiences. Armed with a solid foundation in marketing principles and a knack for creative storytelling. Eager to apply skills and enthusiasm to contribute to dynamic marketing campaigns and initiatives. Equipped with a keen eye for emerging trends and a commitment to continuous learning, I am determined to make a meaningful impact in the ever-evolving landscape of digital marketing.
Overview
3
3
years of professional experience
Work History
Lead Barista
Local Coffee Founders
06.2021 - Current
- Contributed to establishment's reputation for high-quality service by consistently exceeding customer expectations and maintaining a strong knowledge of product offerings.
- Collaborated with management team to develop innovative beverage recipes, increasing sales and customer satisfaction.
- Mentored new staff members on proper techniques for espresso preparation and milk steaming, ensuring high-quality service.
- Coordinated events at coffee shop by collaborating with local artists and musicians, boosting community engagement.
Head of Event Operations
Southern Intercollegiate Filipino Association
07.2022 - 03.2023
- Developed comprehensive event plans, coordinating cross-functional teams across 13 universities to execute seamless operations.
- Provided leadership, guidance, and support to a diverse operational team throughout planning and execution phases of the event.
- Spearheaded strategic partnerships and negotiations with large venues and multiple vendors to reduce costs, ensuring resource optimization and allocation.
- Developed comprehensive logistical plans for venue setup, traffic flow, crowd management, security, and parking resulting in satisfaction for over 40,000 event attendees.
Creative Marketing Intern
Austin Film Festival
07.2022 - 11.2022
- Assisted in planning and execution of the 2022 Austin Film Festival, resulting in efficient workflow operations during the duration of the annual event.
- Optimized email marketing campaigns through A/B testing and data analysis, resulting in higher open rates and click-through rates.
- Participated in brainstorming sessions with cross-functional teams to generate innovative ideas for upcoming marketing initiatives.
- Streamlined office processes for improved efficiency and time management through regular organization and filing.
Education
BBA - Marketing
The University of Texas At San Antonio
San Antonio, TX05.2023
Skills
- Proficient across Microsoft Suite
- Proficient with Google Analytics, Google Ads, and Facebook Ads manager
- Proficient knowledge of social media analytics tools such as Instagram and TikTok
- Knowledge of SEO tools such as SEMrush and Google Search Console
- Strong skills in creating engaging content for social media, websites, and advertisements
- Advanced video editing using Adobe Premiere Pro, Final Cut, and CapCut
- Basic graphic design skills in Adobe Photoshop and Canva
- Proficient in 4 languages (English, Spanish, Tagalog, Bisaya)
Affiliations
- UTSA Filipino Student Association
- UTSA Film Association
- American Marketing Association
Accomplishments
- Co-President, 2022-2023 UTSA Filipino Student Association
- Vice President, 2021-2022 UTSA Filipino Student Association
- Deans List UTSA Fall 2022
Timeline
Head of Event Operations
Southern Intercollegiate Filipino Association
07.2022 - 03.2023
Creative Marketing Intern
Austin Film Festival
07.2022 - 11.2022
Lead Barista
Local Coffee Founders
06.2021 - Current
BBA - Marketing
The University of Texas At San Antonio
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