Luke Whitlock
Hurricane ,UT
Summary
Professional Mountain Bike Athlete and experienced Social Media Manager with a proven track record of amplifying brand presence, engagement, and loyalty across multiple digital platforms. Skilled in content creation, strategic digital marketing, and partnership development, with strong analytical abilities and a keen understanding of the evolving social media landscape. Adept at managing cross-functional teams and fostering community outreach, bringing a blend of sportsmanship and strategic insight to social media and marketing roles .
Overview
6
6
years of professional experience
Work History
Low Voltage Technician
The DExT
11.2023 - Current
- Assisted in training new hires on company policies, procedures, safety protocols for efficient integration into the workforce.
- Demonstrated reliability as a team member by consistently meeting deadlines without compromising quality standards.
- Reviewed blueprints and project specifications ahead of time to fully understand all key details of job.
- Successfully managed multiple projects and several work teams on consistent basis.
- Monitored daily progress on-site to maintain a clear understanding of challenges faced by the team members or any required adjustments in plans or schedules.
- Established a reputation for excellent crisis management skills when unexpected issues arose during construction, quickly developing solutions to minimize project delays.
- Planned and implemented comprehensive construction schedule to guarantee completion of project on time.
Professional Athlete
Self Employed
08.2018 - Current
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Increased brand awareness by developing and implementing effective social media strategies.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Managed multiple social media platforms, ensuring consistent and impactful brand messaging.
- Implemented content calendar to ensure timely and organized posting across all channels.
- Analyzed competitor social media activities to identify opportunities for brand differentiation.
- Negotiated partnerships with other brands for co-promotional activities, expanding audience reach.
- Improved team and brand performance by consistently demonstrating leadership and strong work ethic during training and events.
- Participated in community outreach events as a representative of different brands, promoting sports awareness and encouraging youth involvement in the mountain bike community.
Digital Content Creator
Spronx Collective
01.2020 - 10.2023
- Strengthened content through proofreading and editing engaging posts across platforms.
- Applied current editing and photography tools to tell great stories.
- Conducted primary and secondary research to better understand social media trends, booming content, and how to drive more views across platforms.
- Researched and evaluated potential new markets and products.
- Created brand logos and visual graphics using Adobe Illustrator
Trail Builder/Consultant
Sensus RAD Trails
01.2021 - 01.2023
- Consulted with mountain resort officials and owners regarding trail design and plans
- Accurately predicted project completion dates and achieved deadlines
- Gained ability to work and maintain quality under stressful time constraints and adverse conditions
Skills
- Social Media Management: Skilled in multi-platform management, brand voice consistency, and strategic scheduling
- Digital Content Creation: Proficient in creating engaging visual content, including photography, videography, and editing
- Content Scheduling and Optimization: Expertise in analytics-based scheduling to maximize audience reach and engagement
- Brand Development: Proven ability to build brand loyalty and awareness through strategic partnerships and community events
- Performance Metrics Analysis: Ability to assess engagement data and adjust strategies to meet performance goals
- Collaboration & Leadership: Team player with strong communication skills and a background in both athletic and corporate environments
- Photo and Video Editing: Experience with 4K video production and professional-level photo editing
- Partnership & Networking: Developed partnerships to expand audience reach and brand engagement
- Adobe Illustrator and Premiere Pro: Graphic design, logo creation, and video editing
- Attention to Detail
- Internal Communications
Accomplishments
Athlete Invite to 2024 RedBull Rampage
Athlete Invite to 2022 Proving Grounds Tour
Featured In Freeride Entertainment's "Nothing's For Free" Film
Built a following of 48K+ followers across platforms and gained tens of millions of total views
1st Place Legacy Lift Off 2023
1st place best trick at the Delta Dirt Jam 2018
2nd Place Day 1 Cam Zink Invitational 2023
3rd place overall at the Delta Dirt Jam 2018
3rd place best trick at the Snow Summit Crafts and Cranks festival 2018
3rd place best trick at the Snow Summit Crafts and Cranks festival 2019
5th place FMB Royal Rumble Slopestyle 2022
6th place FMB Royal Rumble Slopestyle 2021
6th place at the AirRecCenter Pro Dirt Jump comp in MapleRidge, BC 2018
Additional Information
Matthew Wares // CFO The DExT (email preferred: matt@thedext.com)
Danny Manny // Founder of Spronx Collective (775-291-7581)
Cody Wilkins // Manager of Sensus Rad Trails (845-665-9572)
Timeline
Low Voltage Technician
The DExT
11.2023 - Current
Trail Builder/Consultant
Sensus RAD Trails
01.2021 - 01.2023
Digital Content Creator
Spronx Collective
01.2020 - 10.2023
Professional Athlete
Self Employed
08.2018 - Current
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