Luke Zehner
Summary
Fifteen years of experience writing and leading creative campaigns that get brands noticed and start conversations. Utilize strategic planning to craft content that aligns with business objects. Explore entire media landscape to get the right message in front of the right audience.
Overview
24
24
years of professional experience
Work History
Creative Director
Rakuten
03.2021 - 01.2025
-Creative lead on Golden State Warriors partnership
-Shaped brand voice across all media touchpoints
-Wrote and concepted two Super Bowl commercials for brand team
Senior Copywriter
SoFi
03.2020 - 03.2021
-Lead writer for the launch of SoFi stadium
-Writer on all brand touchpoints from social to email content
Copywriter to Creative Director
Butler Shine Stern and Partners
01.2013 - 02.2019
-Created campaigns for industry leading brands including MINI, Priceline, FootJoy, Draft Kings, Google and many more.
-Contributed to and led new-business efforts on dozens and dozens and dozens of pitches
Senior Copywriter
Heat
01.2015 - 01.2016
-Wrote and concecpted multifaceted campaigns for EA Sports' Madden franchise.
-Contributed to new business efforts.
Junior Copywriter
Cutwater
01.2010 - 01.2011
-Wrote copy for LensCrafters, Google and RayBan campaigns
Sports Reporter
Hillsborough Argus
01.2002 - 01.2005
Sports Reporter
Jackson Hole News
01.2001 - 01.2002
Education
Miami Ad School
San Francisco, CA01.2010
St. Lawrence University
Canton, NY01.2000
Episcopal High School
Alexandria, VA01.1996
Skills
- Creative team leadership
- Brand partnership oversite
- Advertising campaigns
- Script, headline, social media focused, email, manifesto, brand platform, tagline writing
- Social media content creation
Timeline
Creative Director
Rakuten
03.2021 - 01.2025
Senior Copywriter
SoFi
03.2020 - 03.2021
Senior Copywriter
Heat
01.2015 - 01.2016
Copywriter to Creative Director
Butler Shine Stern and Partners
01.2013 - 02.2019
Junior Copywriter
Cutwater
01.2010 - 01.2011
Sports Reporter
Hillsborough Argus
01.2002 - 01.2005
Sports Reporter
Jackson Hole News
01.2001 - 01.2002
St. Lawrence University
Episcopal High School
Miami Ad School
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