Lule A. Henn
Delray Beach
Summary
Results-driven Demand Generation Manager with a proven track record of crafting and executing strategic marketing initiatives to drive brand visibility and lead generation. Expertise in managing comprehensive program lifecycles, including event planning, stakeholder engagement, and budget optimization. Adept at creating compelling content, nurturing client relationships, and enhancing brand presence through high-profile conventions, events, and targeted campaigns. Skilled in leveraging market insights and performance analytics to maximize campaign effectiveness and deliver measurable ROI.
Skilled marketing professional with robust background in creating and executing strategic campaigns that drive growth. Known for strong team collaboration, adaptability to changing needs, and delivering measurable results. Adept in digital marketing, market analysis, and brand management, with focus on innovation and client satisfaction. Reliable and consistently effective in achieving organizational goals.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Demand Generation Marketing Manager
PrimePay
03.2024 - Current
- Successfully planned and executed high-profile in-person and virtual events, generating over $6 million potential revenue, strengthening client relationships, and elevating brand visibility.
- Experienced in managing relationships with vendors and partners for events, including negotiating terms and overseeing execution.
- Analyzed performance metrics to assess marketing activity effectiveness.
- Drove strategic planning for major HR events, enhancing industry presence.
- Achieved 500+ views per organic post, increasing digital engagement with a LinkedIn content strategy.
- Managed convention logistics and ensured ROI through strong financial acumen.
- Proficiency in using lead capture tools at events (e.g., scanning apps) and following up on leads to drive conversions.
Account Management/Adoption Usage
PrimePay
01.2022 - 01.2024
- Led adoption projects, enhancing software utilization across franchises.
- Conducted training sessions, fostering client success and platform adoption.
- Built strong client relationships and monitored usage metrics for cross-selling opportunities.
- Delivered exceptional customer service, attaining highest satisfaction.
- Increased software engagement by addressing adoption challenges with C-suite executives.
South Florida Marketing Specialist
Celsius Live Fit
01.2018 - 01.2024
- Provided leadership to marketing personnel, enhancing team productivity.
- Expanded social media footprint and managed multiple pop-up events.
- Increased brand awareness with targeted social media campaigns.
- Spearheaded community engagement efforts, executing major events like NFL Superbowl 55.
Pediatric Sales Consultant
CHG Health Care
02.2019 - 01.2022
- Secured top-tier physicians for pediatric healthcare services.
- Nurtured stakeholder relationships, aligning business goals.
- Exceeded quota within the first year and earned recognition in President's Club.
- Established key partnerships with pediatricians and major hospitals.
Paralegal/Legal Assistant
The Law Offices of Berman & Berman
01.2015 - 01.2019
- Conducted research and analysis for civil judicial proceedings.
- Organized case documentation and supported attorneys in mock trials.
- Boosted legal team's effectiveness by managing a portfolio of 500 cases.
- Drafted compelling demand letters, achieving policy limits within deadlines.
- Leveraged fluency in Albanian to extend legal services to a broader client base.
Education
Master of Business Administration -
Florida Atlantic University
Boca Raton, FLBachelor of Arts - Criminal Justice
Florida Atlantic University
Boca Raton, FLSkills
- Strategic Planning & Execution
- Budget Management
- Relationship Building
- Data Analysis/Performance Metrics
- Event Planning & Coordination
- Client Onboarding & Training
- Lead Generation & Brand Awareness
- Content Creation/Online Engagement
- Team Leadership & Development
- Hubspot
- Salesforce
- Outreach
- Social media marketing
- Customer relationship management (CRM)
- Staff management
- Budgeting and allocation
Websites
Certification
- LinkedIn Certified
- HubSpot Certified
Additional Language
Albanian - Fluent
Timeline
Demand Generation Marketing Manager
PrimePay
03.2024 - Current
Account Management/Adoption Usage
PrimePay
01.2022 - 01.2024
Pediatric Sales Consultant
CHG Health Care
02.2019 - 01.2022
South Florida Marketing Specialist
Celsius Live Fit
01.2018 - 01.2024
Paralegal/Legal Assistant
The Law Offices of Berman & Berman
01.2015 - 01.2019
Bachelor of Arts - Criminal Justice
Florida Atlantic University
Master of Business Administration -
Florida Atlantic University
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