Luna De Aguayo
Mad Rock Climbing
Pasadena,CA
4
years of professional experience
Dynamic marketing professional with a track record of developing engaging content and coordinating successful campaigns. Proficient in analyzing market trends and managing event logistics, driving brand growth and customer satisfaction.
Work History
Founder
2 Months- Developed comprehensive business plans to enhance operational efficiency and profitability.
- Implemented workflow improvements that streamlined project management processes and reduced turnaround times.
- Leveraged social media analytics tools to optimize engagement and reach for marketing campaigns.
- Established a successful business by identifying market needs and developing innovative solutions.
- Established brand identity through targeted marketing strategies across multiple platforms.
Marketing Coordinator
2 Years 7 Months- Coordinated marketing campaigns across digital platforms to enhance brand visibility.
- Developed content for social media channels, increasing audience engagement and interaction.
- Analyzed market trends to inform strategic planning and campaign development.
- Collaborated with design team to create promotional materials aligned with brand guidelines.
- Managed email marketing initiatives, improving open rates through targeted segmentation strategies.
- Conducted market research to identify new opportunities for growth within the climbing industry.
- Supported sales teams with training materials and resources to improve product knowledge and customer service skills.
- Developed visually engaging marketing materials to support product launches and promotions.
Event Coordinator and Social Media Manager
11 Months- Developed event timelines and schedules, promoting efficient use of resources and time management.
- Coordinated logistics for climbing events, ensuring seamless operations and participant satisfaction.
- Collaborated with vendors to secure supplies and services, enhancing overall event quality.
- Managed registration processes, providing excellent customer service to attendees and participants.
- Assisted in marketing efforts through social media campaigns, increasing event visibility and engagement.
- Monitored budget expenditures closely, aligning resources with planned event goals for financial efficiency.
- Created post-event reports detailing feedback and areas for improvement, driving future event enhancements.
- Collaborated with cross-functional teams to ensure seamless event execution and positive outcomes.
- Handled crisis management situations promptly, minimizing negative impact on event outcomes and client satisfaction.
Sales Associate
10 Months- Assisted customers in selecting climbing gear and apparel based on individual needs
- Maintained knowledge of product features and benefits to enhance customer experience
- Processed transactions efficiently using point-of-sale systems
- Kept sales floor organized and stocked to promote an inviting shopping environment
- Handled customer inquiries and resolved issues to ensure satisfaction
Education
High School Diploma
Skills
Event logistics
Event marketing
Content development
Web analytics
Brand strategy
Market research
Teamwork and collaboration
Detail-oriented
Digital analytics
Timeline
Founder
Girl With Cameras
06.2026 - CurrentRead More
Marketing Coordinator
Mad Rock Climbing
01.2024 - CurrentRead More
Event Coordinator and Social Media Manager
Mad Rock Climbing
01.2023 - 12.2023Read More
Sales Associate
Mad Rock Climbing
02.2022 - 12.2022Read More
Whittier High School
High School Diploma
Read More