Lu (Sherry) Xu
Shanghai
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
8
8
years of professional experience
Work History
Digital Marketing Specialist
Bosch Power Tools (China) Co. Ltd
05.2021 - Current
- Digital Marketing Campaign & Optimization: Developed and localized long-term strategy of digital channels, including Alibaba, JD, PDD, Tiktok and Wechat, 'Prohero' campaign, Impression 14.85million, CPC0.17, CTR 7.14%
- Then analyze campaign performance and evaluate it
- Brand Marketing: Helped create influencer strategy for global branding and sales drive campaigns in China, monitored KOL engagement and suggest content optimization via agencies
- Ecommerce Driven & Product management: Home tool sets product lifecycle management, yearly sales 20 million, and formulate marketing strategies for new product launch also conduced data tracking and analysis, sales increase 21%
Digital Marketing Specialist
Mammoth Motorsports Inc
01.2020 - 12.2020
- Digital Marketing Management: Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences. Omni-channel marketing effectiveness, Facebook, Google Ads, Email campaign
- Website Operation: Implemented website launched project on Shopify, managed multiple external agency teams to execute, developed new website UI design and SEO ranking rules
- Vendor Control: Coordinated with marketing agency with social media strategy, including Google ads, Criteo, Facebook, and email-marketing, Average ROAS 26
Marketing Assistant
Bowhead Technology
05.2018 - 07.2018
- Social Media Communication: In charge company social media platforms, operated official TikTok account by executing filming plan daily, consisting of 5000 fans and average views 30,000 each with up to 5 million views
- Acted as company representative to negotiate contract with partner to execute event promotion and build company brand awareness; increased sales and attracted potential consumers by hosting 6 China children drama English Star, which each had over 260 people in attendance
Marketing Intern in Asian marketing department
The Foundry
12.2015 - 04.2016
- Assisted in first VR competition in 75 universities in China, based on research and designed contest regulations; cooperated with universities' principle to introduce company's products
Education
M.S., Management Science & M.S., Marketing -
The University of Texas At Dallas
Dallas, TX05.2020
Skills
- Analysis: Advanced Excel (Data Analysis, Pivot Table), Google Analytics, Google ads, Facebook ads
- Programming & Digital Marketing: R, Python, SQL, SEO, HTML, Adobe Premiere Pro, Adobe Photoshop
Timeline
Digital Marketing Specialist
Bosch Power Tools (China) Co. Ltd
05.2021 - Current
Digital Marketing Specialist
Mammoth Motorsports Inc
01.2020 - 12.2020
Marketing Assistant
Bowhead Technology
05.2018 - 07.2018
Marketing Intern in Asian marketing department
The Foundry
12.2015 - 04.2016
M.S., Management Science & M.S., Marketing -
The University of Texas At Dallas
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