Luz Maria Munoz Maya

Digital Strategy Coordination:

• Developed and executed successful digital marketing campaigns, resulting in a 25% increase in sales, 45% increase in social media engagement.
• I adeptly negotiated and managed third-party agencies.
• My knack for data-driven decision-making led to a Conversion Rate (CR) of 12%, translating into a stellar Return on Investment (ROI) of 4:1 and an equally impressive Return on Advertising Spend (ROAS) of 4:1.

Customer Experience:

• By establishing enduring working relationships, I contributed significantly to a 15% boost in Net Promoter Score (NPS - referrals). Our strategic changes during the onboarding process paid off handsomely.
• I thrive in collaborative environments, working closely with cross-functional teams to maintain a seamless customer experience.

Consumer Psychology and Lead Generation:

• Conducted market research to identify customer preferences and optimize product offerings.
• Crafting a new marketing strategy, I achieved a remarkable 28% increase in lead generation.
• My fascination with consumer psychology fuels my ability to motivate purchasing decisions.
• I meticulously monitor product performance using product value propositions, competitive analysis, and industry benchmarks.

Creative Design and Copywriting:

• My passion lies in delivering high-quality graphic designs that resonate with audiences. This dedication resulted in a 20% improvement in client engagement.
• I’m equally adept at identifying effective copies and visual solutions, which directly contributed to a 20% increase in sales revenue.

Market Research Expertise:

• My research prowess extends to determining the best designs and copies for our valued clients. Thorough market research is my compass.

50+ Satisfied clients with their Permitting Process Management, Solar Interconnection Coordination and Client Communication and Satisfaction:

• Proficiently navigate the complex permitting landscape for solar installations and HVAC projects.
• Liaise with regulatory bodies, ensuring adherence to local, state, and federal guidelines.
• Facilitate smooth interconnection processes with utility companies.
• Collaborate closely with utility representatives to finalize grid connections.
• Maintain open channels of communication with clients throughout the project lifecycle.

Service Offerings and Revenue Growth:

• Developed innovative service offerings by analyzing customer journeys, conducting feasibility studies, and leveraging market research. Utilized the business canvas model to drive sales revenue, resulting in an impressive $3 million annual increase.
• Created a pioneering business model for sustainable energy solutions and drove sales within the solar energy sector. My role entailed customizing energy packages for solar installations, educating customers about solar power systems, and providing accurate cost estimates. Additionally, I offered comprehensive after-sales service, including monitoring customer experience indicators (satisfaction, tracking referrals, critical points).

Customer Experience Model and Performance Metrics:

• Created a robust customer experience model, ensuring exceptional indicators.
• Achieved a steady Net Promoter Score (NPS) of 41 and an impressive 90% Customer Satisfaction Score (CSAT).
• Elevated Customer Satisfaction Score (CSAT) while reducing operational costs by up to 30%.

Strategic Marketing Planning:

• Orchestrated an effective marketing plan that significantly boosted product value and company sales by 25%.

Event Management Expertise:

• Successfully planned and executed over 150 diverse events, including conventions, concerts, festivals, receptions, and conferences.
• Meticulously managed all event details, from planning and expenses to catering, logistics, audiovisual setups, and guest experiences.
• Skillfully negotiated contracts, resulting in a 10% reduction in associated costs.

Digital Marketing and Performance Metrics:

• Implemented impactful digital marketing strategies, achieving a remarkable Conversion Rate (CR) of 20%.
• Delivered a strong Return on Investment (ROI) of 5:1 and an impressive Return on Advertising Spend (ROAS) of 5:1.
• Efficiency Enhancement and Cost Reduction:
• Spearheaded the creation of a chatbot and streamlined 45 digital transactions, significantly improving business efficiency.

Design and Branding Proficiency:

• Leveraged 10+ years of experience in graphics and advertising.
• Managed a $3 million annual advertising budget, optimizing spend across channels.
• Proficient in layouts, typography, color theory, image editing, Illustrator, Canva, infographics, UI/UX design, and brand identity.

Team Leadership and Agency Management:

Led a high-performing team of 5 marketing professionals.

Successfully managed third-party agencies for over a decade.