Lauren Verhey

• Built strong rapport with 15+ clients through regular check-ins, status updates, and proactive problem-solving approaches.
• Employs a comprehensive immersion process to gain an in-depth understanding of clients' businesses.
• Oversees and helps facilitate internal teams of specialists in the execution of marketing plans, ensuring seamless coordination and effective delivery.
• Developed comprehensive marketing plans tailored to each client's unique goals, budget constraints, and industry landscape.
• Analyzes marketing outcomes and communicates status reports to clients, providing clear and actionable insights.
• Delivered measurable success by consistently meeting or exceeding client expectations, solidifying reputation as a reliable account partner.

• Responsible for working directly with 10 - 20 clients to understand their goals and together with the team, developing and managing the execution of their marketing plans.
• Help develop digital marketing strategies, plans, and budgets that include tactics such as website development, content and Inbound marketing, marketing automation, email marketing, website optimization using SEO/CRO/UX improvements, social media, and paid digital advertising.
• Analyze the effectiveness of marketing execution and communicate status reports to clients.
• Work closely with the Web Development Account & Project Manager and Digital Operations Director to determine web development proposals, project scope, timelines, milestones, resource needs, and process for, then manage the following types of client projects to successful completion: website development, search engine optimization (SEO), digital advertising campaign configuration, content development initiatives, etc.
• Always looking for opportunities to evolve VONT’s services and technology platforms over time as new technologies and techniques emerge and continuously looking for ways to improve VONT’s processes and profitability.

As web project manager I was responsible for executing and facilitating complex global web project management, interfacing with internal stakeholder groups to meet tight deadlines, delivering superior results, and communicating effectively and abundantly at all project stages.

Key Responsibilities:

• Project-managed the planning, building, and handover of websites to IDEXX's international marketing teams, collaborating with product owners and marketing leads in all lines of business.
• As part of the Web Team, I worked with the group to responsively support all lines of business to implement website changes, solve problems, and meet urgent needs.
• Supported the drive of SEO strategy on idexx.com and related websites.
• Built webpages, online features and other content in a cloud-based CMS (Django CMS).
• Brought knowledge of web analytics to the process of optimizing and improving web content.
• Interacted with the rest of the Media and Marketing/Communications team to implement and execute their campaign strategies.
• Partnered with the Sr. Marketing Manager and Global Web Strategy to craft and communicate ongoing rollout plans for idexx.com's 30+ global websites.

As PACE project manager I was one of six similar project managers responsible for providing coordination and oversight of the PACE program.

Key Responsibilities:

• Built and managed relationships with 40-50 designated PACE (Planned Annual Continuing Education) clients.
• Worked closely with Client Partnership Consultants to schedule and develop actionable and objective-based Continuous Improvement Plans to improve designated client partners' use of Tyler products.
• Monitored incoming training requests and scheduled resources. Collected and posted site reports to client portal.
• Communicated with the Implementation Director regularly, ensuring timely delivery of services and revenue projections; relaying personnel, client, contract, and departmental issues.
• Managed an implementation team to maximize performance and deliver expected revenue goals. Oversaw the professional development, education, and scheduling of the implementation consultants assigned to team.

Integral senior member of management team. Advocate and voice of the client and internal team. Lead by example. Customer service specialist.

Key Responsibilities:

• Managed accounts team at Page One. Hiring, new employee onboarding, training, and ongoing education.
• Developed and implemented internal and client-facing processes to improve team workflow and company's profitability.
• Managed book of 30+ key accounts (approximately $1M in annual revenue).
• Maintained a high client retention rate and worked to grow and continue to develop long term relationships with subscription based customers.
• Trust with clients, effective communication skills, ongoing education, and new service training.
• Strategic upsell opportunities realized and acted upon. Developed and executed contract/change order creation.

Most tenured member of accounts team. Organized, effective listener, and communicator. Customer service specialist.

Key Responsibilities:

• Managed book of 45+ accounts.
• Maintained close relationships with retained clients via meetings, conference calls, and brainstorming sessions to aid in realizing their goals.
• Demonstrated ability to work under tight deadlines, handle multiple projects concurrently, and react appropriately in high-pressure situations.

Working closely with the production manager, marketing manager and their corresponding teams, I worked to ensure that tasks are assigned, completed and executed correctly and in a timely fashion.

Key Responsibilities:

• Assign tasks internally. Follow up with task completion, and content needed (internally & externally).
• Work with development and marketing team to strategize, plan and execute complex and diverse initiatives.
• Monitor monthly hours to ensure budgets are on track and not exceeding allotted time.
• New website development onboarding, review, training, QA, launch.