Hi, I’m
Lisa Williams
West Sacramento,CA
Summary
As a human-centric designer, I am highly skilled in conquering challenges and delivering effective solutions. As a digital marketing manager and web designer spanning over a decade, has fostered my deep passion for UX/UI design, videography, and the art of storytelling. I am constantly inspired by innovative minds and trailblazing technology that transform our world for the better, as well as products that enhance our daily lives.
Overview
8
years of professional experience
Work History
Will Design Lab, LLC
Independent Contractor/Freelance Designer
01.2016 - Current
Job overview
- Discuss expectations regarding visual presentation, branding, and e-commerce functionality.
- Analyze market research and present brand identity pitch decks and marketing strategies based on established targeted audiences and personas for clients and stakeholders.
- Prepare sketches, wireframes, and mockups for clients and stakeholders to communicate direction, style, and aesthetic elements.
- Produce marketing content such as blogs, promotional campaigns, and advertisements for social media, and print and promotional products, brochures, banners, and signage for trade shows and billboards.
- Cultivated relationships with key stakeholders, vendors, and industry influencers to create positive brand experiences and nurture brand development.
- Created and managed Shopify eCommerce website for SubSafe! $100,000 Deal Winner, and Top 8 of Most Successful Products of 2020.
- Debugged and resolved technical issues related to website and mobile applications to minimize disruptions.
- Utilized HTML, CSS, and JavaScript programs to create customized websites, enhancing features and aesthetics.
Mesotech International, Inc.
UI/UX Lead Designer, Customer Experience Manager
01.2022 - Current
Job overview
- Converted abstract ideas and requirements into user personas and storyboards.
- Presented UX designs and solutions to stakeholders, and management evangelizing for user-centric design decisions.
- Employed SDLC methodologies during multiple projects, streamlining cross-discipline development.
- Used wireframes, mock-ups, and prototypes to establish cohesive user interface design and architecture framework using Figma.
- Collaborated with engineers to deliver valuable features by meeting businesses and analyzing customer feedback, user concerns, pain points, and client needs.
- Strengthened client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
- Utilized Google Analytics to monitor company websites and Mesotech web applications to recommend strategies and update channels to improve performance based on user behavior and duration.
- Implemented and improved company website design, SEO, and SMM campaigns to drive website traffic and sales, generating over $2m in personal sales revenue within a fiscal year.
- Applied both qualitative and quantitative analysis techniques to continuously improve end-user experiences. Increased web application users from 4k to 77k active monthly users in 8 months.
Mesotech International, Inc
Sales and Marketing Associate
12.2021 - 03.2023
Job overview
- Researched competitor markets, trends, and project RFPs worldwide.
- Utilized Adobe Creative Suite, Canva, and Microsoft Office Suite to develop creative designs and produce video campaigns for social media accounts, stakeholders, and Special Ops/DoD government projects.
- Developed social media calendar, email campaign calendar, social media posts, direct mail marketing campaigns, and website updates.
- Planned meetings, orchestrated trade shows appearances, and established a technician network and incentive maintainer partnership program.
- Kept detailed records of project and sales pipeline activities, and tasks, and maintained employee and customer knowledge base in Hubspot.
- Served customers with knowledgeable, friendly support at every stage of the AWOS project and assisted with the FAA-certified AWA Factory Training Certification process.
The Plastic Surgery Center
Content Creator & Social Media Manager
08.2018 - 06.2020
Job overview
- Played an instrumental role in the creative planning and production of patient interview sessions.
- Produced and edited high-impact segments and patient stories on social media.
- Responded to inquiries and engaged with followers to build community and support customer engagement.
- Increased following at light-speed rates within the first 6 months.
- Built, established, and maintained relationships with patients, maintaining HIPPA and patient confidentiality.
Shock! Idea Group, Inc.
Web Development & Interactive Intern
01.2017 - 04.2017
Job overview
- Wrote custom HTML and JavaScript for existing websites.
- Developed user interfaces with modern JavaScript frameworks, HTML5, and CSS3.
- Used content creation tools and digital media to assist in designing web sites in Adobe Creative Suite, and Wordpress.
- Handled clerical duties for web development staff to keep department running smoothly.
- Studied user requirements to gain strong understanding of project initiatives and deadlines.
- Developed and executed QA test cases, scripts and procedures for automated software maintenance.
- Fixed identified issues to improve workflows.
- Resolved technical issues and forecasted troubleshooting complications during software trials.
Education
University of Central FloridaOrlando, FL
Full Stack Web Developer Certification
04.2017
University Overview
- Proficient in both Client and Server software
Dutchess Community CollegePoughkeepsie, NY
from Visual Arts
2012
University Overview
- Seth B. Lyons Scholarship Recipient
- 2011 Individual Art Showcase Honoree
- 2012 Student Art Show Honoree
Skills
- Agile Methodology
- Iterative Development
- User Expectations
- Style Guidelines
- Implementation Guidance
- Mockups and Prototypes
- Complex Data Visualization
- Adobe Creative Suite
- Figma
- Usability Improvements
- Effective Communication
- Creative Thinking
- Active Listener
- Adaptable
Timeline
UI/UX Lead Designer, Customer Experience Manager
Mesotech International, Inc.
01.2022 - Current
Sales and Marketing Associate
Mesotech International, Inc
12.2021 - 03.2023
Content Creator & Social Media Manager
The Plastic Surgery Center
08.2018 - 06.2020
Web Development & Interactive Intern
Shock! Idea Group, Inc.
01.2017 - 04.2017
Independent Contractor/Freelance Designer
Will Design Lab, LLC
01.2016 - Current
University of Central Florida
Full Stack Web Developer Certification
Dutchess Community College
from Visual Arts
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