Summary
Overview
Work History
Education
Skills
Timeline
Generic

Lydia Mediavilla

Summary

Digital Marketing Professional with comprehensive background in strategic planning, tactical execution and data analysis.

Effectively leads diverse teams to achieve organizational goals and meet deadlines on time and under budget.

Overview

14
14
years of professional experience

Work History

Director of Marketing

Generation Kia
Bohemia, NY
06.2020 - 10.2021
  • Created and implemented integrated automotive marketing strategies aligned with dealer's business goals (acquired used car inventory during inventory shortage; provided online buying experience during lockdown).
  • Tracked and analyzed multichannel campaign results; interpreted and reported data into actionable steps to optimize performance.
  • Allocated resources (vendors, in-store staff, computer hardware, furniture, budget) across various projects based on priority and time needed to complete.
  • Managed and allocated budget across multichannel campaigns with focus on direct and attributable revenue, optimizing full-funnel approach and attaining measurable results.
  • Managed large projects such as network rebuild, phone system migration, CRM migration, website migration from inception to completion within budget and error free.
  • Developed and implemented onboarding process that increased employee engagement and decreased stress allowing new hires to contribute to achieving company goals faster.

Marketing Manager

Generation Kia
Bohemia, NY
12.2019 - 06.2020
  • Launched data mining tool, coordinated training for staff and communicated best practices.
  • Liaised with CRM provider to optimize lead generation, follow-up processes and database management.
  • Created and implemented integrated marketing strategies aligned with business goals.
  • Adapted Facebook Ad campaign messaging at onset of pandemic resulting in 252 leads and 42 sales in 2 month period.
  • Analyzed marketing and sales data, reported insights and made recommendations for improvement.

Digital Marketing Strategist

LDM Digital Marketing
Huntington, NY
12.2017 - 12.2019
  • Developed & executed social media strategies that built community and gained trust.
  • Built & managed Facebook ad funnels that generated quality leads.
  • Created lead magnets and landing pages that attracted and captured leads.
  • Developed email drip campaigns that nurtured and converted leads.

Digital Marketing Specialist

Healthegy
Jericho, NY
04.2017 - 11.2017
  • Audited websites and developed SEO strategy to improve page rank.
  • Analyzed website visitor behavior and recommended changes to optimize user experience.
  • Analyzed website traffic and developed backlink strategy that leveraged top referring websites.
  • Laid foundation for content marketing plan: Managed persona development, audited content, identified content holes and established KPIs.
  • Developed and executed social media plan and native advertising campaigns.

Content Marketing Manager

Didit (acquired Berwald Creative)
Mineola, NY 11501
01.2015 - 01.2017
  • Developed and implemented marketing strategies to build brand awareness, generate leads and increase client retention.
  • Developed optimized content for each stage of customer life cycle.
  • Collaborated with Creative, Web Development, Paid Media and PR teams to align goals and objectives.
  • Led and managed team to ensure deadlines were met and projects stayed within budget.

Digital Marketing Manager

Berwald Creative (acquired by Didit)
Centerport, NY
08.2012 - 08.2015
  • Developed and executed marketing strategies to build brand awareness and drive traffic to website via content, email and social media.
  • Analyzed website visitor behavior, identified UX design issues and recommended updates to optimize conversion rate.
  • Identified opportunities to optimize email click-through rate via A/B testing and managed email lists to minimize list decay.

Social Media Consultant

Share It Marketing
Huntington, NY
01.2011 - 01.2013
  • Developed social media marketing plan to build online presence for startups.
  • Developed social media calendar, created content and managed campaigns.
  • Analyzed insights and adjusted marketing strategy as needed.

Project Manager

The Phoenix Group
East Northport, NY
09.2007 - 11.2010
  • Managed execution of multi-media projects from inception through completion to ensure projects were completed on time, within budget and met expectations.
  • Assessed project requirements, resources, milestones and deliverables to manage development process.
  • Contributed to on-going improvements of internal processes to increase efficiency and productivity.

Education

Bachelor of Arts - Child Study & Special Education

Saint Joseph's College
Patchogue, NY

Associate of Arts - Fashion Merchandising

Johnson & Wales University
Providence, RI

Skills

  • Facebook & Instagram Advertising
  • Digital Marketing Strategy
  • Social Media Marketing
  • Marketing Automation
  • Content Marketing
  • Email Marketing
  • SEO
  • VinSolutions, Momentum CRM, Automotive Mastermind
  • WordPress, HubSpot, MailChimp
  • Google Analytics, MOZ Pro
  • Conversion Optimization
  • Budgeting & Planning
  • Project Management
  • Team Leadership

Timeline

Director of Marketing

Generation Kia
06.2020 - 10.2021

Marketing Manager

Generation Kia
12.2019 - 06.2020

Digital Marketing Strategist

LDM Digital Marketing
12.2017 - 12.2019

Digital Marketing Specialist

Healthegy
04.2017 - 11.2017

Content Marketing Manager

Didit (acquired Berwald Creative)
01.2015 - 01.2017

Digital Marketing Manager

Berwald Creative (acquired by Didit)
08.2012 - 08.2015

Social Media Consultant

Share It Marketing
01.2011 - 01.2013

Project Manager

The Phoenix Group
09.2007 - 11.2010

Bachelor of Arts - Child Study & Special Education

Saint Joseph's College

Associate of Arts - Fashion Merchandising

Johnson & Wales University

Similar Profiles

CREATE PROFILE
Lydia Mediavilla