Lydia Becker
Austin,TX
Summary
I bring over 10 years of diverse experience across out-of-home, print, and digital marketing. My career has been marked by a commitment to excellence, continuous learning, and the cultivation of strong, enduring relationships with both colleagues and clients. I’ve had the privilege of working in some of the nation’s largest DMAs, including New York City, Houston, and Austin. I am eager to leverage my experience and continue advancing within the dynamic marketing industry.
Overview
10
10
years of professional experience
Work History
Digital Strategist
Catalyst Marketing
08.2020 - Current
- Manages and leads day-to-day relationships, strategic direction, and digital projects with key client contacts in the real estate industry.
- Partners with marketing professionals nationwide on digital strategies to ensure leasing goals are met for properties in student housing, multifamily housing, senior living, and other real estate sectors.
- Ensures both paid and organic digital campaign goals exceed expectations through SEM, SEO, connected TV, programmatic display, and social media marketing tactics.
Client Success Manager
Nexstar Media Group Inc.
05.2019 - 08.2020
- Manage a portfolio of 6+ TV stations each running an average of 15-20 digital advertising campaigns per month, totaling $200-$400K in revenue
- Oversee campaign implementation starting with strategic planning to activation and setup; monitor performance and optimize regularly to meet contracted key performance indicators and ensure healthy performance
- Compile and analyze weekly performance reports as necessary, produce monthly and quarterly wrap decks for key accounts
- Nurture healthy and productive partnerships with station digital marketing teams, sales teams, sales leadership, and advertisers
- Curate a knowledge of the digital media landscape to strategically guide campaigns towards success against contracted KPIs.
Marketing Manager
Houstonia Magazine
06.2018 - 02.2019
- Collaborated with members of the Houston community to grow the magazine's brand and increase readership throughout the city
- Cultivated lasting relationships with internal stakeholders and advertising partners to develop mutually beneficial media strategies
- Collaborated with national and local clients to execute $25-$35K in print and digital campaigns per month.
National Account Executive
OUTFRONT Media
10.2015 - 04.2018
- Managed national out of home campaigns in the Houston DMA from inception to execution; managed $20-$25M in revenue per quarter
- Fully executed the successful completion of deliverables while monitoring performance and ensuring all contracted KPIs were met
- Strategized with local and national team members to guarantee on-time posting while managing client expectations
- Partnered with team members to maintain year to year retention while growing new business.
National Sales Coordinator
JCDecaux
04.2014 - 06.2015
- Coordinated with Account Executives in the New York office to plan national campaigns across Chicago, Boston, and San Francisco
- Executed extensive RFPs for year-long out of home campaigns averaging $35K per campaign
- Aligned daily with buying and planning agencies; negotiated pricing, campaign terms, and logistics
- Guided messaging and creative to establish cohesive brand stories that translated clearly to customers throughout major DMAs.
Education
Bachelor of Arts - Theatre/Communications
Hardin-Simmons University
Abilene, TX05.2011
Skills
- Project Management
- Social Media Management
- Google Analytics
- Google Ads Manager
- SimpliFi
- Facebook Ads Manager
- Accelo
- Asana
- Public Speaking
- Microsoft Applications (Word, Excel, Powerpoint, Outlook)
Activities
- Media Alliance of Houston
- Upright Citizens Brigade
Timeline
Digital Strategist
Catalyst Marketing
08.2020 - Current
Client Success Manager
Nexstar Media Group Inc.
05.2019 - 08.2020
Marketing Manager
Houstonia Magazine
06.2018 - 02.2019
National Account Executive
OUTFRONT Media
10.2015 - 04.2018
National Sales Coordinator
JCDecaux
04.2014 - 06.2015
Bachelor of Arts - Theatre/Communications
Hardin-Simmons University
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