Lydia Belton

• Managed PR for bars and restaurants within the hotel
• Developed new business opportunities and promotional strategies
• Designed promotional materials and coordinated with restaurant executives for joint promotions
• Managed PR activities, including event organization and media relations
• Developed promotional content and strategies for the hotel's bars and restaurants.
• Developed and implemented public relations strategies to increase brand awareness.
• Created content for press releases, articles, newsletters and other marketing materials.
• Analyzed competitor's public relations efforts to identify areas of improvement in own strategy.
• Tracked budget expenses related to publicity campaigns, advertising campaigns and special projects.
• Managed crisis communications plans and provided counsel on potential issues that may arise in the future.
• Conducted market research to identify target audiences and develop effective messaging strategies accordingly.

- Created video projects for an online TV network featuring retreats, resorts, and high-end spas in the UK, Costa Rica, LA, and more, collaborating with healers and celebrities.

- Managed public relations for these projects.

- Provided communications services for clients.

- Engaged with major media outlets such as ABC News and the Chicago Tribune.

• Created and implemented PR campaigns for various clients including wellness travel, clothing, and celebrities
• Managed email campaigns, TV, radio, magazine, and digital media interviews
• Organized in-person events and handled all aspects of logistics and promotion
• Engaged 34k followers on social media through targeted content and campaigns.

• Developed and executed comprehensive PR strategies to enhance client visibility
• Managed public image through press releases, interviews, and event organization
• Leveraged social media platforms to foster positive public relationships and media coverage
• Coordinated promotional activities and events to align with client goals.

As they were an account I handled all aspects of Public Relations and reported to CEO Directly.

• Developed and implemented public relations campaigns to promote company's products, services and initiatives.

• Oversaw daily PR activities, cultivated relationships with key stakeholders, and organized media events
• Developed and implemented public relations strategies to enhance company image and services
• Coordinated Book Launches and Events in numerous locations including but limited to Monaco.

• Produced and hosted a radio show and podcast in 13 national AM/FM markets currently and prior to an fm show in LA, as well. Podcast in NYC
• Secured sponsorships, created commercials, and managed show segments
• Promoted content to a significant social media following to enhance audience reach.
• Supervised all aspects of pre-production tasks such as script development and storyboarding.
• Identified potential risks associated with each project and developed contingency plans accordingly.
• Monitored costs associated with production process and identified cost-saving opportunities.
• Negotiated contracts with actors, writers, directors, and other creative personnel.
• Reviewed scripts for potential projects to determine viability of production.
• Attended regular meetings with studio executives to discuss upcoming projects.
• Sourced vendors for equipment rentals or purchases needed during production process.
• Approved all marketing materials related to the project prior to release.
• Developed and maintained relationships with key stakeholders in the entertainment industry.

• Oversaw store operations, including sales, customer service, and inventory management
• Led a team of sales associates, set sales targets, and ensured compliance with company policies.