Lydia Belton

• Develop strategies for promotion
• Use my existing large email data base for email campaigns, TV, Radio, magazines & digital media interviews
• Logistics at in person events such as organizing, promotion for
• Wellness travel, Sustainable Fashion & Wellness & Health Celebrities managing all aspects of their PR
• Promoting to my 24k (3) accounts on IG and 7 k on Facebook
• Commercial & ad buys
• Executive producer of Radio show & Podcast, for Bars & Restaurants
• Developing new business, promote active offers
• Design key pack & elevators, developing promotions with other restaurant executives.
• Developed innovative marketing and PR strategies.
• Aligned projects and daily activities with company vision, strategies and tactics.
• Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
• Collaborated with media to encourage company and product coverage and promote brand mission and values.
• Researched, negotiated, implemented and tracked advertising and public relations activities.
• Supervised and monitored media purchasing from media outlets.
• Coordinated press releases and handled press inquiries for Type company.
• Developed brand media relations strategies that bolstered community awareness and knowledge.
• Attended Number trade shows each year to preserve company relations with distributors, customers and media personnel.
• Developed event recognition in press and on social media from driving increased ticket sales for successful fundraising event by Number%.
• Developed and promoted corporate brand, images and identity to media and public.
• Increased brand awareness through development and implementation of successful public relations campaigns.
• Led crisis communications and media relations activities in response to challenging situations.
• Managed editorial calendars and rescheduled PR events and meetings.
• Oversaw team of communications and media relations professionals with focus on achieving PR results.
• Fostered positive relationships with key business journalists in national and trade publications.

• Of a radio show & podcast in 13 national am/fm markets
• I heart podcasts and most major podcasting platforms
• Aquire new sponsors , produce commercials & oversee segments
• As well as promoting to my 3 social media accounts to 24k followers on IG, 7k on Facebook pages.
• Determined project budgets to estimate and control overall project costs.
• Supervised creation process to verify on brand, impactful and relevant content.
• Produced creative radio segments focused on music, current events and lifestyle topics.
• Developed engaging content for listeners and guests, including competitions, interviews and phone-ins.
• Selected and created audio cuts and pre-produced audio programs for more fluid broadcasting.
• Hosted music, news and entertainment segments for well-rounded radio shows.
• Crafted original scripts for commercial and promotional spots, advertising radio station sponsors.
• Answered booth call line and took song suggestions or comments from listeners.
• Facilitated live coverage of special events, promotions, and sports matches.
• Devised marketing and promotional campaigns to increase ratings and listener base.
• Made promotional appearances at public events.
• Engaged with audience members through telephone calls and personal commentary on musical selections, political happenings, and other items of interest.
• Built broadcast storylines to interest listeners and grow station audience.
• Delivered exceptional programming to audience members by always researching events, guests, and programs thoroughly.
• Introduced upcoming broadcasts and guided audience through entertainment.
• Read prepared scripts for radio and television shows.
• Answered listener calls regarding song requests, giveaways and commentary.
• Spearheaded promotional appearances on behalf of station and to increase sales for advertisers.

• Raised brand awareness through consistent marketing efforts and product campaign launches.
• Developed innovative marketing and PR strategies.
• Designed and created campaign e-mail invitations, articles and marketing videos.
• Represented organization to customers, public, government officials and other external sources. Developed key and valued relationships with customers, public, government officials and other external sources by resolving issues quickly and implementing Type process.
• Wrote press materials and delivered presentations to media representatives.
• Researched, negotiated, implemented and tracked advertising and public relations activities.
• Managed internal, external and crisis communications.
• Developed brand media relations strategies that bolstered community awareness and knowledge.
• Aligned projects and daily activities with company vision, strategies and tactics.
• Collaborated with media to encourage company and product coverage and promote brand mission and values.
• Built professional relationships with distributors, customers and media staff by attending trade shows.
• Designed and implemented strategic business plan objectives.
• Coordinated press releases and handled press inquiries for Type company.
• Defined and achieved project and overall organizational vision, strategies and tactics.
• Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
• Attended Number trade shows each year to preserve company relations with distributors, customers and media personnel.
• Consulted with advertising agencies to arrange promotional campaigns in various types of media.
• Supported Type and integrated partnerships using strategic initiatives.
• Established and communicated editorial and brand guidelines to communicators in Type organization.
• Developed event recognition in press and on social media from driving increased ticket sales for successful fundraising event by Number%.
• Directed Number informational programs per quarter designed to foster favorable public and stockholder perceptions of company's accomplishments.
• Cultivated strong corporate image and identity with clear branding.
• Increased brand awareness through development and implementation of successful public relations campaigns.
• Reviewed marketing materials and documents for brand accuracy and trending design.
• Collaborated with other departments to develop integrated branding and public relations strategies.
• Led crisis communications and media relations activities in response to challenging situations.
• Managed editorial calendars and rescheduled PR events and meetings.
• Wrote engaging and successful press releases to control information and public opinion.
• Authored fresh and engaging press releases and prepared complete press kits.
• Fostered positive relationships with key business journalists in national and trade publications.

• Served alcoholic and non-alcoholic beverages in bar environment.
• Greeted new customers, discussed specials, and took drink orders.
• Maintained customer satisfaction with timely table check-ins to assess food and beverage needs.
• Assisted with bartending duties as far as wine and beer during high-volume shifts.
• Assisted with bartending duties during high-volume shifts.
• Used communication and problem-solving skills to resolve customer complaints and promote long-term loyalty.
• Built solid rapport with many frequent patrons to cultivate guest loyalty.
• Carried out complete opening, closing and shift change duties to keep restaurant working efficiently and teams ready to meet customer needs.
• Displayed enthusiasm and promoted excellent service to customers, successfully increasing referrals, and walk-in business.
• Collected payment for food and drinks served, balanced cash receipts and maintained accurate cash drawer.
• Shared knowledge of menu items and flavors, enabling customers to make personal decisions based on taste and interest.
• Maintained thorough menu knowledge to sufficiently answer questions regarding menu item sourcing, ingredients and cooking methods.
• Maintained order efficiency and accuracy through clear communication with kitchen staff, earning numerous recommendations from satisfied customers.
• Helped customers with dietary restrictions, allergies and intolerances obtain safe, delicious food by working closely with kitchen staff on alternatives.
• Inspected dishes and utensils for cleanliness.
• Increased sales significantly by upselling higher-end products to customers.
• Checked guests' identification before serving alcoholic beverages.
• Supervised dining table set-up to prepare for diversity of event types, following strict service standards.
• Supervised set up of banquet food stations and coordinated service to multiple dining areas.
• Monitored patrons for alcohol intake to appropriate levels and took measures to curtail inappropriate behavior.

• Maintained and updated media contact lists and databases for ease of access.
• Tracked and reported on success of campaigns and public relations efforts.
• Helped plan and execute private, company, and client events.
• Drafted, edited and distributed press releases, media advisories and other public relations materials.

Coordinated Book Launches, including but not limited to all aspects of logistics. Security for celebrity attendees such as HRH Prince Albert of Monaco.Worked with hotel staff as a liaison on all aspects necessary for a successful launch, worked with authors, designed event themes, ordered & managed shipment of books any presentations and much more.