Lydia Clinton
San Jose,CA
Summary
Social Media Manager with experience in specializing in content creation, marketing strategy, and social media management. Leveraged dance background to enhance brand identities for art nonprofits, achieving significant engagement and brand visibility. Expertise in video editing, advertisement management, and creative campaigns, aiming to further refine marketing strategies and foster community engagement.
Overview
4
4
years of professional experience
Work History
Social Media Manager
Attack Theatre
08.2022 - Current
- Managed multiple platforms, ensuring a consistent brand voice and message.
- Coordinated with Attack Theatre's artistic team to craft compelling social narratives, broadening audience reach.
- Crafted social media campaigns in sync with event calendar to maximize brand exposure
- Created and edited dynamic video content, enhancing brand visibility.
- Managed and optimized advertisements for maximum reach and conversion, leading to ticket purchases.
- Managed precise scheduling and analytics tracking for Attack Theatre, enhancing online visibility.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
Director of Marketing
SAFEhouse Arts
03.2021 - Current
- Enhanced digital presence by capturing and sharing dance shows on social media platforms.
- Promoted SAFEhouse Art events, including RAW Showcase, AIRspace, and West Wave Festival, resulting in increased event attendance and recognition.
- Publicized local artists' shows and workshops, supporting the broader arts community.
- Fostered collaborative relationships with other nonprofits through active social media engagement.
Social Media Manager
Capacitor Dance
03.2021 - 10.2023
- Managed and repurposed archival content for social media promotion.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Effectively marketed Capacitor and Creative Journey events.
- Designed and executed innovative social media campaigns.
Education
Bachelor's Degree - Dance (Modern)
Point Park University
04.2016
Skills
- Content Creation
- Content Scheduling
- Social Media Strategy
- Meta Business Suite
- Meta Ads Manager
- Google Workspace
- Content Campaigns and Strategy
- Video Editing
- Twitter, Instagram, Facebook, TikTok, and LinkedIn
- Hootsuite
- Microsoft Office Suite
- Canva
- Wordpress
- Adobe Lightroom
Timeline
Social Media Manager
Attack Theatre
08.2022 - Current
Social Media Manager
Capacitor Dance
03.2021 - 10.2023
Director of Marketing
SAFEhouse Arts
03.2021 - Current
Bachelor's Degree - Dance (Modern)
Point Park University
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