Lydia Deverdzic

• Developed editorial strategy, including content pillars, publication schedule, and long-form article structure.
• Created/ managed Foundations, the flagship newsletter.
• Built/maintained content workflows across CMS, email marketing platforms, and project management tools.
• Wrote/edited essays, blog posts, digital guides, and educational resources.
• Designed and launched digital products, guides, and home lifestyle frameworks.
• Established SEO strategy, internal linking structure, and metadata standards.
• Developed brand voice guidelines, editorial and content style frameworks.
• Built automated lead-generation funnels, email sequences, and landing pages to support brand growth.
• Analyzed engagement metrics to improve content performance and audience retention.

• Managed all digital content: guides, articles, webinars, email sequences, and program materials.
• Maintained 200+ page SOP library and led QA, proofreading, and publishing.
• Built automated funnels generating $200K+ in revenue.
• Led CRM migration (ActiveCampaign → Kit) including tagging and segmentation.
• Designed product launches, webinars, sales pages, and email campaigns.
• Implemented Zapier automation to reduce manual workload.
• Managed intake, scheduling, onboarding, billing, and client comms workflows.

• Contributed to wellness education initiatives supporting global health culture.
• Developed communication materials focused on wellbeing, environmental health, and community resilience.
• Supported cross-functional collaboration on health-centered program launches.