Summary
Overview
Work History
Education
Skills
Timeline
Generic
LYDIA ECHEVARRIA

LYDIA ECHEVARRIA

Operations & Customer Experience Manager
Brooklyn,NY

Summary

Results-oriented leader with a strong track record in management, and a deep understanding of retail operations. Recognized for consistently surpassing performance goals and sales targets, while fostering a high-energy work environment. Demonstrates exceptional interpersonal skills that establish lasting client relationships and enhance guest experiences.

Overview

11
11
years of professional experience

Work History

Assistant Store Manager

Alpha Industries Inc.
05.2025 - Current
  • Co-lead a dynamic team at the brand’s flagship location. Responsible for opening/closing procedures, cash handling, and ensuring daily operational excellence while fostering a success focused, style-driven sales culture.
  • Mentor and develop a team of associates through hands-on coaching and real time feedback, resulting in a consistent increase in each individual's productivity.
  • Drive store performance by tracking conversion, UPT, AOV, along with other KPIs and goals; regularly encourage team to reach monthly sales targets by leading daily huddles to discuss expectations, and initiating reward systems. Exceeded quarterly goal by 43%, and topped LY sales by $17,000.
  • Workforce planning and daily floor management to ensure optimal coverage and seamless service during peak hours and product drops.
  • Executing floor sets and visual merchandising updates aligned with brand standards and seasonal direction, enhancing sell-through and elevating the in-store experience. Responsible for opening/closing procedures, cash handling, and daily operational excellence.

Personalization & Back of House Leader

Warner Bros. Studio Stores - Harry Potter New York
10.2023 - 09.2024
  • Earned a promotion based on expertise in cross-departmental logistics and personnel management. Sales leader responsibilities still apply in this role.
  • Guided a team of 15 individuals in mastering the safe and efficient operation of complex machinery.
  • Enhanced both the quality and quantity of personalized products by identifying issues and implementing changes.
  • Spearheaded the creation of a streamlined communication method to efficiently count inventory, and mitigate loss.
  • Document preparation: staff scheduling (Excel), sales metrics, damaged product reports (Aptos), customer correspondence (Outlook), etc.
  • Effectively audited daily shipment pallets, and delegated tasks to ensure that products were sorted properly.

Retail Sales Leader

Warner Bros. Studio Stores - Harry Potter New York
05.2023 - 10.2023
  • Advocated for regular staff development and training, enabling a team exceeding 20 members to attain peak performance standards.
  • Analyzed and resolved downward trends in KPIs and operations. Then, I collaborated with management to create improvement plans.
  • Monitored attendance, breaks, and behavioral conduct. Led training sessions with associates through role-playing and learning modules.
  • Implemented a digital solution for storewide equipment management using shared Excel files.
  • Introduced daily reports using MS Word to praise employees' efforts each shift, and to keep the team informed on promotions, sales, and new products.

Aerie Sales Leader

American Eagle Outfitters, Inc
03.2022 - 05.2023
  • I headed a team of 10 to 15 people to drive sales by providing excellent customer service using proven methods, as proven through KPI results.
  • Empowered staff to reach store and individual goals by introducing morale-boosting activities and reward systems.
  • Exceeded our sales forecast by 20,000 in our fourth quarter, raising the percentage of business for Aerie from 20% of sales at our American Eagle store to 35% of sales in three months.
  • Named the #1 store in the district for credit card sign-ups in the 3rd and 4th quarters, through consistent motivational coaching, strategic selling, and calculated visual merchandising.

Buyer

2nd Street USA
08.2020 - 02.2022
  • Authenticated luxury items, and negotiated to secure inventory at costs that aligned with business targets.
  • Developed a social media advertising plan for the brand's first NYC location by cultivating a team to research trends, choose outfits, photograph, and curate at least 15 posts weekly.
  • Presented visual merchandising expertise by tailoring store mannequins, glass cases, and wall displays to reflect current sales trends and popular items.
  • Facilitated styling consultations for luxury clients. Consistently followed up on potential garment interests for high-end clientele.

Active Seller

IKEA
04.2018 - 03.2020
  • Assisted customers in personalizing design solutions, planning budgets, and executing sales.
  • Utilized computer programs to schedule home delivery orders, and troubleshoot delivery issues.
  • Tracked product availability of over 60 heritage products, new product arrivals, and product discontinuations.
  • Maintained visual displays in the plants and home decorations departments.

2nd Assistant Manager

BoxLunch
01.2017 - 03.2018
  • Counted safes and registers at store opening.
  • Balanced drawers, counted closing deposit at store close.
  • Coached a team of 5-10 in customer engagement, loss prevention tactics, and stock counts.
  • Monitored KPI trends, recorded sales results (Excel), and distributed results to District Managers daily.
  • Outbound and inbound phone calls, enrolled customers in the company rewards program.

Copy and Print Specialist

Staples
09.2014 - 02.2016
  • General cash register handling and checkout procedures: electronic or physical payment methods.
  • Operated over 20 types of office equipment and technical programs; including printers, copiers, scanners, lamination, and binding machines in order to fulfill customer needs.
  • Taught customers to use self-service printing stations, and troubleshoot common equipment issues.
  • Generated shipping labels and processed UPS shipments for customers.

Education

Associate of Applied Science - Substance Abuse Counseling

Onondaga College
Syracuse, NY
05.2017

Skills

  • Training and Development
  • Customer Experience
  • Delegation and Supervision
  • Operations Optimization
  • Inventory Management
  • Business Reporting and KPIs
  • Strategic Selling
  • Recordkeeping and Cash Handling
  • Microsoft Office Suite
  • Client Relations
  • Complaint Resolution
  • Talent Acquisition
  • Employee Scheduling
  • Visual Merchandising Strategy

Timeline

Assistant Store Manager

Alpha Industries Inc.
05.2025 - Current

Personalization & Back of House Leader

Warner Bros. Studio Stores - Harry Potter New York
10.2023 - 09.2024

Retail Sales Leader

Warner Bros. Studio Stores - Harry Potter New York
05.2023 - 10.2023

Aerie Sales Leader

American Eagle Outfitters, Inc
03.2022 - 05.2023

Buyer

2nd Street USA
08.2020 - 02.2022

Active Seller

IKEA
04.2018 - 03.2020

2nd Assistant Manager

BoxLunch
01.2017 - 03.2018

Copy and Print Specialist

Staples
09.2014 - 02.2016

Associate of Applied Science - Substance Abuse Counseling

Onondaga College

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