LYDIA GILL
Southfield,MI
Summary
Talented Brand Strategist with successful career in planning, developing and executing events and initiatives to help brands achieve potential. Creative and highly strategic with excellent leadership and client relations abilities.
Overview
2
2
years of professional experience
Work History
Campus Brand Manager
HBO Max
08.2023 - 05.2024
- Created weekly engaging and creative content that achieved a 4.3% engagement rate, by introducing peers to the HBO Max brand through fun, interactive social media campaigns on platforms such as Instagram and Tik Tok
- Hosted both on-campus and virtual events, successfully increasing brand awareness for HBO Max by showcasing its offerings and engaging students in interactive experiences
- Monitored social media analytics and delivered performance updates via weekly status calls and meetings, which improved campaign strategy and engagement based on data-driven insights.
Marketing Strategist Intern
WME/Obsidianworks
New York, New York
06.2024 - 08.2024
- Created and developed 9 weekly newsletters, which generated a 4.3% engagement rate on LinkedIn and HubSpot, by incorporating the agency’s 5C’s and distributing them across the entire company.
- Supported strategic research for client briefs and developed comprehensive RFPs for high-profile accounts, including Target, Gallo Wines, and KIA, resulting in the successful progression of multiple client projects.
- Prepared and distributed meeting agendas, minutes, and other materials for daily client meetings and internal brainstorming sessions, enhancing team collaboration and client communication by ensuring clear, organized documentation.
- Collaborated with cross-functional teams to pitch a future marketing campaign, which contributed to shaping the direction of the project and strengthening the strategic vision of the client’s initiatives.
Social Media Intern
Quality Entertainment for Minorities
03.2024 - 04.2024
- Spearheaded the development of multiple projects by shadowing experienced lead producers, resulting in enhanced knowledge of production processes and improved project outcomes
- Formulated and executed 6 marketing campaigns, contributing to the development of effective strategies that drove increased engagement by utilizing creative input from senior producers
- Participated in the full content creation process, from conceptualization to execution, producing 63% of engagement for social media content that contributed to increase brand visibility and audience interaction
- Assisted with pre-production tasks, including research, logistics coordination, and administrative duties such as call sheets, invoices, and shoot schedules, which streamlined production workflows and ensured timely project delivery
- Supported the grant development process, helping QEM secure 3% of entries by conducting thorough research and assisting in the preparation of key materials.
Production Marketing Intern
Rocket Central
Detroit, MI
05.2023 - 08.2023
- Spearheaded the conceptualization, development and execution of a multi-cultural media reel
- Collaborated with cross functional teams, including marketing and design to ensure seamless execution of projects
- Produced and directed an impactful audio spot as a pivotal component of a marketing campaign
Athletics Public Relations/Marketing Intern
TSU
09.2022 - 04.2023
- Led programming and events as the Public Relations Manager for TSU's Tiger Club Athletic Program, successfully engaging fans and boosting event participation through strategic communications and promotional activities
- Coordinated communications and designed marketing graphics for monitors, ensuring clear and visually engaging displays, which enhanced fan experience and brand visibility during athletic events
- Supported and coordinated game activities for 1,000+ fans during events, contributing to smooth operations and increased fan engagement by managing logistics and in-game promotions
- Served as the media audio coordinator for over 25 softball and basketball games at Tennessee State University, ensuring high-quality audio production that enhanced the overall gameday experience
- Spearheaded the conceptualization, development, and execution of a multi-cultural media reel for an upcoming campaign, which resulted in diverse and impactful storytelling that enhanced brand positioning within the target market
- Collaborated with cross-functional teams in marketing, design, production, and business development to ensure the seamless execution of projects for the Rocket Mortgage Classic, delivering sizzle reels, print ads, radio spots, and onsite scouting that contributed to the overall success of the event
- Produced and directed an impactful audio spot, serving as a pivotal component of a marketing campaign, which elevated audience engagement and reinforced the campaign's core messaging.
Education
Bachelors of Science - Intergrated Marketing Communications
Tennessee State University
05.2024
Skills
- Social media strategy
- Content Creation
- Data analysis & Reporting
- Project management
- Community engagement
- Merchandise strategy & management
- Operational oversight
- Event Coordinator
- Budgeting Expense & Management
- Influencer & Partnership Management
- Research and Reporting
- Press Material Development
- Media Outreach
- Program Activation
- Community Management
- Cross-Channel Monitoring
- Event Coordination
- Meeting Coordination
- Microsoft Office Proficiency
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeTimeline
Marketing Strategist Intern
WME/Obsidianworks
06.2024 - 08.2024
Social Media Intern
Quality Entertainment for Minorities
03.2024 - 04.2024
Campus Brand Manager
HBO Max
08.2023 - 05.2024
Production Marketing Intern
Rocket Central
05.2023 - 08.2023
Athletics Public Relations/Marketing Intern
TSU
09.2022 - 04.2023
Bachelors of Science - Intergrated Marketing Communications
Tennessee State University
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