Lydia Hodges
Slidell,LA
Summary
Motivated individual with 19 years experience in customer service and sales related to the real estate industry. Client base has consisted of realtors, brokers, mortgage professionals, Attorneys, and Title companies. Skilled in building customer relationships and understanding customer needs. Strong communication and interpersonal skills for providing superior customer service.
Overview
26
26
years of professional experience
Work History
Senior Sales Account Executive
Achosa Home Warranty, LLC
10.2023 - Current
- Managed sales cycle to maintain solid customer base.
- Mastered and constantly improved sales prospecting, follow-up and upsell processes.
- Researched potential customer markets thoroughly before beginning personal contacts.
- Negotiated pricing, contracts, and terms with key clients to secure new business deals.
- Expanded company presence within the market by attending trade shows, conferences, and networking events.
- Conducted regular sales presentations to showcase company offerings and demonstrate product value.
- Generated significant growth in the territory through targeted prospecting and effective lead management.
- Leveraged CRM tools effectively for tracking leads, managing contacts, scheduling appointments, recording communications, and generating accurate sales reports.
- Devised creative solutions for overcoming objections from prospects during critical stages of the sales process, facilitating deal closure.
- Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
Senior Sales Executive
Home Warranty Of America
05.2009 - 10.2023
- Increased sales revenue by developing and implementing strategic sales plans tailored to client needs.
- Established long-lasting relationships with key clients through effective account management and consistent communication.
- Expanded market presence by identifying new business opportunities and successfully closing deals.
- Collaborated with cross-functional teams to develop innovative solutions that met customer requirements, resulting in higher customer satisfaction.
- Exceeded sales targets by effectively managing a diverse portfolio of products and services.
Advertising Account Executive
Homes And Land Magazine
03.2006 - 05.2009
- Secured new business opportunities through proactive outreach, networking events, and industry conferences.
- Developed tailored advertising strategies for clients in various industries, resulting in more targeted campaigns and increased ROI.
- Collaborated with creative teams to produce high-quality advertisements that met client objectives and exceeded expectations.
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
- Developed strong relationships with advertisers and negotiated pricing following established procedures.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
- Made outbound calls to existing customers to upsell advertising packages.
- Attended customer meetings, trade shows and conferences as company representative.
Sales Account Executive
BellSouth Advertising & Publishing
04.1998 - 05.2005
- Conducted regular sales presentations to showcase company offerings and demonstrate product value.
- Managed sales cycle to maintain solid customer base.
- Provided exceptional customer service, addressing concerns promptly to maintain strong client relationships.
- Exceeded sales targets consistently through strategic planning and execution.
- Implemented effective upselling techniques to maximize revenue from existing customers.
- Offered each customer top-notch, personal service to boost sales and customer satisfaction.
- Negotiated prices, terms of sales and service agreements.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
Education
High School Diploma -
Marion Abramson High School
New Orleans, LASkills
- Negotiation expertise
- Sales Presentations
- Solution selling
- Pipeline Management
- CRM proficiency
- Performance Tracking
- Territory Management
- Contract Negotiations
- Key Account Management
Affiliations
- NOMAR
- Greater Baton Rouge Association of Realtors
- Women's Council of Realtors, National Affiliate
- Northshore Association of Realtor
Timeline
Senior Sales Account Executive
Achosa Home Warranty, LLC
10.2023 - Current
Senior Sales Executive
Home Warranty Of America
05.2009 - 10.2023
Advertising Account Executive
Homes And Land Magazine
03.2006 - 05.2009
Sales Account Executive
BellSouth Advertising & Publishing
04.1998 - 05.2005
High School Diploma -
Marion Abramson High School