LYDIA MOJICA BEHRENS
PASADENA,CA
Summary
Dedicated hospitality professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Strong focus on team collaboration and delivering results. Adaptable, reliable, and equipped with negotiation and communication skills that drive business growth.
Overview
21
21
years of professional experience
Work History
Sales and Events Manager
The Palm/Landry's
Los Angeles, CA
08.2023 - 01.2025
- Increased sales by 27% in 2024 over 2023
- Over $1MM annual sales
- Leveraged data-driven insights to refine marketing efforts and improve overall campaign performance.
- Cultivated a loyal customer base through personalized outreach campaigns that fostered meaningful connections between brand and audience members.
Regional Sales Manager, California
Fleming's Prime Steakhouse
CA
11.2020 - 06.2023
- Trained, managed, and led California sales team of 5 to exceed event sales goals in 2020 and 2021
- Met $13 million sale goal in 2022; Exceeded Q1 2023 goals by 7%
- Implemented sales strategies to consistently produce new clients, increase sales pipeline and improve lead generation for 13 regional locations
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
Regional Sales Manager, LA County
Planet Hollywood/Buca di Beppo
Pasadena, CA
08.2018 - 05.2020
- Oversaw 6 restaurants with sales totaling $2.5MM
- Personally exceeded goals by 13% with aggressive solicitation of corporate, SMERF, and association markets
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
Director of Private Events
Alexander's Steakhouse
Pasadena, CA
09.2017 - 08.2018
- Exceeded quarterly sales goals by 17%
- Maintained fine-dining standards and service through training and follow-up
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Sales Manager
Planet Hollywood/Buca di Beppo
Pasadena, CA
04.2012 - 09.2017
- Responsible for developing new business and maintaining an existing client base by aggressively solicited corporate, social and non-profit markets
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies, including 50 cold calls per week.
Director of Special Events
Pasadena Museum of California Art
Pasadena, CA
06.2004 - 04.2012
- Developed new business for roof-top venue
- Increased museum venue rental sales by 65% in under two years
- Coordinated all vendors
- Coordinated and directed all art exhibition openings for up to 1,500 guests
Education
Candidate - Hospitality
University of Nevada, Las Vegas
Las Vegas, NVSkills
- Business Development
- Cost Reduction
- Marketing Strategies
- Contract Negotiations
- Relationship Management
- Customer engagement
- Sales leadership
- Guest services
- Event management
- Delphi/TripleSeat/Caterease
Industry Affiliations
- Los Angeles Chamber of Commerce
- Clique, Events Industry Alliance
- Fete, Los Angeles
- BizBash Masterplanner, Los Angeles
Languages
Spanish
Full Professional
Timeline
Sales and Events Manager
The Palm/Landry's
08.2023 - 01.2025
Regional Sales Manager, California
Fleming's Prime Steakhouse
11.2020 - 06.2023
Regional Sales Manager, LA County
Planet Hollywood/Buca di Beppo
08.2018 - 05.2020
Director of Private Events
Alexander's Steakhouse
09.2017 - 08.2018
Sales Manager
Planet Hollywood/Buca di Beppo
04.2012 - 09.2017
Director of Special Events
Pasadena Museum of California Art
06.2004 - 04.2012
Candidate - Hospitality
University of Nevada, Las Vegas