Summary
Overview
Work History
Education
Skills
Timeline
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Lydia Smith

Lydia Smith

Johns Island,SC

Summary

Proven sales and customer service specialist skilled in linking clients with tailored solutions. Strong background in digital marketing and client management, performing effectively under pressure. Dedicated to achieving measurable outcomes that boost brand development and market visibility. Leverages data insights and creative strategies to foster growth and enhance customer satisfaction.

Overview

8
8
years of professional experience

Work History

Sales Account Manager

Bright Event Productions
Nashville, TN
03.2023 - Current
  • Spearheaded sales and client engagement for event lighting services, generating over $500,000 in revenue.
  • Collaborated with clients to design customized event solutions and coordinated logistics for flawless execution.
  • Developed look-book catalog to enhance product presentation and drive sales growth.
  • Proactively responded to client requests, providing recommendations and ensuring alignment with event vision.
  • Coordinated order status updates and delivery schedules with multiple departments.
  • Identified improvements in sales operations processes to enhance efficiency.
  • Negotiated contracts with vendors to secure favorable pricing terms and improve profitability.
  • Built strong client relationships through exceptional customer service and timely issue resolution.

Digital Marketing Manager

Neon Canvas
Memphis, TN
06.2022 - 03.2023
  • Ideated, created, and optimized promotional campaigns tailored to 250 clients.
  • Maintained up-to-date knowledge of industry trends and emerging technologies in digital marketing space.
  • Evaluated effectiveness of digital marketing activities against established objectives.
  • Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
  • Organized A and B testing experiments to optimize user experience on different platforms.
  • Coordinated efforts between creative team members, such as graphic designers or video editors.
  • Facilitated attentive client communication through email and video calls.
  • Posted new content for products and services when managing marketing and release calendars.
  • Developed marketing strategies based on corporate objectives and market trends.
  • Marketed products and services at tradeshows and promotional events.

Digital Marketing Coordinator

Neon Canvas
Memphis, TN
05.2021 - 06.2022
  • Coordinated monthly blog topics for 200 clients while supervising a team of 5 copywriters and 2 interns.
  • Oversaw production and managed client communications for 200 monthly blogs.
  • Developed social media calendar and collaborated with design team to publish 2-3 posts weekly on Facebook and Instagram.
  • Crafted ad copy for clients to enhance promotional efforts.
  • Reviewed competitors' activities within the digital landscape to inform tactics employed in our own strategies.
  • Collaborated with internal teams such as Sales and Account Managers to ensure alignment between departments' objectives.
  • Worked closely with design team to create visuals that supported digital initiatives.
  • Coordinated with cross-functional teams to ensure brand consistency in all digital marketing efforts.

Social Media Intern

Contact Neon Canvas
Memphis, TN
01.2021 - 05.2021
  • Assisted 170 clients using Lightroom, WordPress, spreadsheets, email, and Facebook ads.
  • Contributed to monthly social media calendars by generating ideas and proofreading blogs.
  • Participated in brainstorming sessions to develop innovative content strategies.
  • Optimized text, graphics, and multimedia assets for SEO and usability across devices.

Waitress /Content & Social Media Manager

Soul Fish Cafe
Oxford, MS
03.2019 - 11.2019
  • Addressed customer complaints promptly, ensuring high standards of service.
  • Cultivated positive relationships with regular customers through engaging conversations.
  • Monitored customer satisfaction throughout meal service to enhance dining experience.
  • Maintained clean workstation by restocking supplies and sanitizing surfaces.
  • Processed payments accurately using cash registers and POS systems.
  • Resolved issues efficiently by demonstrating strong problem-solving skills.
  • Created and updated engaging content for social media accounts to promote services.

Waitress

Thacker 546
Oxford, MS
10.2018 - 01.2019
  • Took orders for food and drinks and delivered them to guests.
  • Communicated daily specials to customers.
  • Prepared checks accurately and processed payments promptly.
  • Greeted customers and provided menus.
  • Answered questions about menu items, ingredients, and pricing.

Seasonal Waitress / Bartender

Slick Lips Seafood & Oyster House
Miramar Beach, FL
05.2018 - 08.2018
  • Demonstrated expertise in wine selection, pairings, and vintages.
  • Provided accurate answers regarding menu items, ingredients, and pricing.
  • Served alcoholic beverages responsibly while adhering to state regulations.
  • Maintained accurate cash drawer at end of each shift.
  • Prepared checks and processed payments promptly for customer transactions.
  • Checked identification cards to verify age prior to serving alcohol.
  • Assisted wait staff during peak hours to enhance service efficiency.
  • Mixed and served beverages following standardized recipes.

Host / Waitress

Old Venice Pizza Co.
Memphis, TN
05.2017 - 08.2017
  • Processed customer payments efficiently using POS system, ensuring accuracy and speed.
  • Maintained cleanliness of lobby area by regularly wiping down tables and chairs.
  • Resolved customer conflicts promptly to ensure satisfaction and maintain positive environment.
  • Provided customers with accurate wait times while monitoring waiting list effectively.
  • Managed incoming calls during busy shifts, addressing inquiries and taking reservations.
  • Anticipated customer needs to deliver excellent service and enhance overall experience.
  • Assisted servers in seating guests, ensuring smooth transitions and timely service.
  • Answered inquiries regarding menu items, restaurant services, and specials with clarity.

Education

Bachelor of Science - Integrated Marketing Communications

University of Mississippi
University, MS
05-2021

Skills

  • Sales strategy and client acquisition
  • Digital marketing
  • Brand development
  • Project management
  • Team coordination
  • Critical thinking and creativity
  • Client-centric approach
  • Performance analysis
  • Microsoft Office proficiency
  • Flex rental solutions expertise
  • Event staff management with Lasso
  • Photo editing with Lightroom
  • Graphic design using Canva
  • Facebook advertising management
  • Facebook Pixel implementation
  • Trade show coordination
  • Site visit planning
  • Logistics management
  • B2B sales strategies
  • Performance tracking and metrics
  • Campaign execution and management
  • Creative problem-solving skills
  • Copywriting and editing expertise
  • Pay-per-click advertising strategies

Timeline

Sales Account Manager

Bright Event Productions
03.2023 - Current

Digital Marketing Manager

Neon Canvas
06.2022 - 03.2023

Digital Marketing Coordinator

Neon Canvas
05.2021 - 06.2022

Social Media Intern

Contact Neon Canvas
01.2021 - 05.2021

Waitress /Content & Social Media Manager

Soul Fish Cafe
03.2019 - 11.2019

Waitress

Thacker 546
10.2018 - 01.2019

Seasonal Waitress / Bartender

Slick Lips Seafood & Oyster House
05.2018 - 08.2018

Host / Waitress

Old Venice Pizza Co.
05.2017 - 08.2017

Bachelor of Science - Integrated Marketing Communications

University of Mississippi

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