Lydia Bahta
Alexandria,VA
Summary
- 3+ years of in-depth experience in data analysis, business intelligence, and digital marketing, with expertise in SQL, ETL processes, data validation, dashboard creation, and strategic analysis to drive improvements in customer engagement, campaign performance, and operational efficiency.
- Detail-oriented and proactive professional with a strong background in administrative support, meeting facilitation, and strategic planning.
- Hands-on experience creating and executing custom SQL and Python scripts incorporating various libraries such as Pandas, Numpy, and Matplotlib.
- Skilled in developing presentations, documenting meeting minutes, and providing analytical support to leadership and governance boards.
- Experienced in utilizing MS Office, particularly PowerPoint, to create compelling reports and presentations.
- Proficient in managing action items, consolidating status reports, and ensuring knowledge sharing across teams.
- Proven ability to work collaboratively with stakeholders and leadership, providing accurate and timely updates in alignment with organizational policies and procedures.
- Committed to quality and delivering exceptional customer service to support the success of critical operations.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Marketing Analyst
Jus 4th Quarter
10.2022 - Current
- Led analysis of user behavior to identify customer growth opportunities, gaining 4,500 Instagram followers within 2 years, enhancing brand awareness and engagement by 30%
- Conducted A/B split testing and tracked KPIs for digital marketing campaigns, achieving a 5% increase in Instagram impressions over two months, enhancing brand awareness
- Analyzed marketing campaign performance metrics, including ROI, CTR, conversion rates, and customer acquisition cost, to optimize marketing strategies and budget allocation
- Evaluated customer engagement strategies using linear regression to drive business decisions, resulting in an $8,500 surge in sales revenue within 3 months
- Performed data analysis to identify Millennials and Gen Z as key customer segments fueling a targeted marketing campaign that resulted in a 20% increase in customer engagement and a subsequent 10% rise in sales within the first quarter
Data Quality Analyst
11:59
02.2024 - 04.2024
- Conducted SQL analysis on over 70 patients within Snowflake on large sets of data to verify the completeness and accuracy of immunization records for the California Department of Public Health
- Mentored employees on QA standards, ensuring consistent adherence and maintenance of these standards throughout operations
- Provided regular updates to team leadership on quality metrics, highlighting consistency issues and production deficiencies
- Generated custom SQL queries and Python scripts to extract, transform, and load (ETL) large data sets from diverse sources including SQL server, APIs, and flat files
- Assisted senior analysts in data collection, cleaning, and validation processes to ensure data integrity and accuracy
Onsite Technician
Cvent
09.2023 - 02.2024
- Orchestrated seamless communication between project managers and clients, ensuring the successful execution of support for large scale in-person and virtual events with 5,000+ attendees through effective planning, organization and resource allocation to enhance client satisfaction
- Leveraged expertise in Cvent's OnArrival software to enhance stakeholder comprehension, driving a 20% boost in productivity for event registration processes
- Demonstrated to customers proper methods for operating equipment after it had been installed
- Conducted routine maintenance, troubleshooting, and basic repairs to keep equipment fully functional and in excellent condition
Business Analyst
Federal Aviation Administration
10.2021 - 10.2022
- Collaborated with business stakeholders to define project requirements, analyze business processes, and analyze complex fiscal budget data for informed decision making for the FAA
- Developed and maintained dashboards and reports using Tableau, presenting key metrics and KPIs to stakeholders for performance evaluation improving user experience and stakeholder satisfaction by 30% in one quarter
- Drafted detailed monthly PowerPoint presentations to communicate analytical findings on digital marketing campaigns, resulting in a 20% improvement in campaign decision-making and a 15% increase in ROI for senior executives
- Collaborated with business stakeholders to define project requirements, analyze business processes, and analyze complex fiscal budget data for informed decision making
Education
Bootcamp - Data Analytics And Business Intelligence
Syntax Technologies
Chantilly, VA05.2024
Bachelor of Science - Information Systems, Cum Laude
Virginia Commonwealth University
Richmond, VA05-2021
Skills
- Microsoft Office
- SQL
- Tableau
- Power BI
- Python
- Snowflake
- Data Analysis
- A/B testing
- Data visualizations
- Statistical modeling
- Google Analytics
- Digital Marketing
- Google Ads
- Agile
- SDLC
- Google Suite
- Marketing
Certification
- Certified Scrum Master
- Google Analytics 4
- Google Digital Marketing & e-Commerce Professional
Timeline
Data Quality Analyst
11:59
02.2024 - 04.2024
Onsite Technician
Cvent
09.2023 - 02.2024
Digital Marketing Analyst
Jus 4th Quarter
10.2022 - Current
Business Analyst
Federal Aviation Administration
10.2021 - 10.2022
- Certified Scrum Master
- Google Analytics 4
- Google Digital Marketing & e-Commerce Professional
Bootcamp - Data Analytics And Business Intelligence
Syntax Technologies
Bachelor of Science - Information Systems, Cum Laude
Virginia Commonwealth University
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