Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Lyn Johnson

Menlo Park,USA

Summary

Marketing professional with over 15 years of digital marketing and brand management expertise, known for driving growth through strategic campaigns and innovative brand activations. Adept in leveraging data analytics and cross-functional collaboration to enhance brand presence and consumer engagement, achieving a 7% ROI improvement. Passionate about pioneering new market strategies and fostering strategic partnerships to expand brand reach and impact.

Overview

15
15
years of professional experience

Work History

Regional Director of Marketing

Hornblower Group
08.2023 - Current
  • Improved ROI by 7% in Q1 2024 following the launch of an effective integrated brand campaign
  • Devised and implement offline and digital marketing strategies for the Northern California region that ladder up to National objectives
  • Oversee all consumer journey touchpoints across Social, Web, PR, SEO to ensure effective messaging
  • Develop and execute email marketing strategies to drive sales and brand awareness
  • Develop strategic partnerships to expand market reach, deepen consumer engagement and increase brand visibility
  • Manage regional marketing budget and track ROI
  • Analyze market trends and competitor activity to identify opportunities and threats

Senior Brand & Purpose Manager

Credit Sesame
11.2020 - 08.2023
  • Owned the development and execution of brand strategy, framework, short- and long-term plans, programs, and integrated marketing communications
  • Collaborated with cross-functional teams to translate brand foundational elements into actionable components of product GTM (go-to-market) plans, ensuring consistent messaging and brand experience across all touchpoints
  • Managed the full multichannel marketing calendar to deliver content aligned with overall objectives
  • Remodeled and advanced brand positioning informed by consumer insights and data
  • Directed the efforts of two external PR agencies in securing high-profile partnerships
  • Established brand guidelines, and assured efficient implementation across all areas

Senior Account Director - Meta

Media Monks
04.2020 - 11.2020
  • Supervised four direct reports
  • Directed the development of B2B brand strategy and creative execution across the full digital footprint
  • Oversaw the execution of VR for business program roadmap, detailing the sequencing and timing of key initiatives
  • Served as liaison to the executive team and key stakeholders, acquiring buy-in on new concepts
  • Prepared detailed reports on program/campaign effectiveness and market trends to launch improvement opportunities and mitigate key issues

Senior Brand Marketing Manager

Earnin
10.2018 - 03.2020
  • Drove brand marketing and social media strategies from concept and creative development through implementation, optimization, and reporting
  • Achieved 17% increase in market reach by securing new strategic partnerships with new media platforms and SaaS
  • Merged user data and market insights with our corporate mission to craft brand strategy and inform creative
  • Built a vibrant user community, fostering engagement and brand loyalty
  • Promoted a culture of teamwork and open communication, encouraging creative input from team members to enhance project outcomes
  • Performed creative messaging A/B testing to identify high-performing messaging; significantly improving engagement metrics
  • Measured TV/OTT performance against campaign ROI to optimize spend allocation

Brand Advertising Manager

Visit California
06.2016 - 10.2018
  • Led 360-campaign planning and global execution across social, digital, TV, print, OOH, and PR
  • Served as the first point of contact for external and internal partners running creative production, review, and approval processes
  • Supervised a $100MM advertising budget spend
  • Founded a content hub by affiliating with various publications for innovative co-branded marketing initiatives
  • Implemented a data-driven approach to optimize marketing strategies and enhancing campaign performance and aligning with audience preferences
  • Cultivated partnerships with industry influencers, expanding brand reach and fostering community engagement through shared initiatives

Global Advertising & Brand Manager

Electronic Arts
08.2010 - 06.2016
  • Delivered successful end-to-end integrated launch campaigns for The Sims and Dragon Age
  • Executed scalable digital media campaigns across multiple platforms
  • Presented creative concepts and strategic approach to leadership
  • Connected creative research and product attributes to craft creative and media briefs
  • Liaison to key stakeholders (Sales, PR, Product Marketing, Developers) to ensure strategic and tactical alignment
  • Collaborated with SEO agency to develop effective multilateral Search campaigns
  • Planned and coordinated The Sims presence at industry events and trade shows
  • Safeguarded brand consistency and ensured cultural relevancy across international markets
  • Maintained vendor relationships, including multiple advertising agencies and third-party production studios
  • Successfully led the development and execution of Dragon Age: Inquisition launch campaign. Sales exceeded forecast by 6M copies
  • Partnered with sales teams to enhance retail activation strategies, improving customer engagement

Education

Bachelor of Science - Business Management

Upsala College
East Orange, NJ

Skills

  • Brand Strategy
  • CRM
  • MS Office
  • Project Management
  • Google Analytics
  • GTM
  • HubSpot
  • Salesforce
  • Creative Problem Solving
  • SEO
  • Tableau
  • Asana
  • Data Analysis
  • Copywriting
  • Ecommerce
  • VR
  • JIRA
  • Influencer Marketing

Timeline

Regional Director of Marketing

Hornblower Group
08.2023 - Current

Senior Brand & Purpose Manager

Credit Sesame
11.2020 - 08.2023

Senior Account Director - Meta

Media Monks
04.2020 - 11.2020

Senior Brand Marketing Manager

Earnin
10.2018 - 03.2020

Brand Advertising Manager

Visit California
06.2016 - 10.2018

Global Advertising & Brand Manager

Electronic Arts
08.2010 - 06.2016

Bachelor of Science - Business Management

Upsala College

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