LYNAE DODSON

• Elevated overall video quality with meticulous attention to detail in all aspects of post-production, including color grading, sound design, and motion graphics integration.
• Enhanced video production quality by utilizing advanced editing techniques and innovative storytelling methods.
• Collaborated with cross-functional teams to produce compelling visual content, driving brand awareness and audience engagement.
• Managed capture and editing of video footage to monitor consistency.
• Scheduled shoots and set up filming by communicating with talent and crew.
• Reduced production spending [Number]% by monitoring budget and making adjustments.

Breast Cancer Support

• Developed an award winning top 10 cancer blog within 9 months of going live
• Grew and cultivated a talented of team of writers, content creators, developers, and interviewers
• Developed marketing, branding, identity strategy for blog site increasing audience over 1.5 years to over 20K pages visited monthly on blog, and over 25k across social media platforms
• Developed key influencers in the community and secured one of the top awarded Physicians on our board, and collaborated efforts with some of the top society groups such as; Anti-Cancer Club, PRMA, ASPS, BWHI, The Mayo Group, and many more
• Developed a media channel that include a podcast station, interview video page, with some of the most influential, companies, experts, and cutting edge medical companies
• Keep relative news filtering though channels keep reputation of blog cutting edge/relevant to searching
• Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.

Medical Device Marketing Consultant

• Developed product branding, product name / logo, incorporated branding into marketing Collateral, getting product market ready through FDA clearance, and through for 2 countries product launch
• Increased brand awareness by developing and executing targeted marketing campaigns.
• National and International Trade Show Management
• Fabricated booth design, negotiated contracts, and managed vendors
• Experience in Trade shows ranging from 150,000 attendees, 3,500 exhibitors, to 200 attendees, 20 exhibitors
• Customized Event Planning, Managed Budgets, Customized events, Vendor management for events ranging from company meetings, cocktail event, product launches, Team building events, Trade show event/ meetings
• Increase visibility through strategic marketing, Market Research, Target Audience, Press Releases
• Functioned as Project management for various projects such as; product photography, animation/product videos
• Develop, executed, and maintain digital marketing strategy across all online platforms including company blog.

• Spearhead broad-scope office management functions inclusive of vendor selection and management, purchasing office supplies, maintaining an extensive volume of files, coordinating facility maintenance, and supporting critical administrative needs for all departments
• Support human resources activities such as credentialing for employees seeking employment with hospitals, maintaining personnel records, and organizing drug tests, background checks and training
• Demonstrate sharp attention to detail in processing invoices and assisting with external audit
• Steer marketing initiatives including trade show manager; significantly reduced company’s trade show expenses by 62%
• Resourcefully arrange special events, acquire marketing materials while adhering to defined budget, and conduct frequent market research to evaluate competition and explore outsourcing opportunities
• Orchestrate travel details for CEO, Chief Medical Officer, and VP of Sales
• Compiled informative information packets detailing billing/product/code approval through CMS to obtain reimbursement from Medicare for distribution to hospitals.