Summary
Overview
Work History
Education
Skills
Websites
Softwaresystems
Medicalskills
Timeline
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Lynda Wellington

Laurel,MD

Summary

Dynamic and accomplished Business Account Manager with over 20 years of experience in strategic client relationship management and business development. Expert in crafting targeted sales strategies that drive revenue growth and consistently exceed sales targets. Proficient in understanding and responding to client needs with tailored solutions, backed by strong communication and negotiation skills. Skilled in analyzing market trends to inform and enhance strategic sales and account management efforts, demonstration adaptability and vision in diverse professional settings.

Overview

20
20
years of professional experience

Work History

Business Account Manager

Visual Eyes
Laurel, MD
12.2022 - Current
  • Devised and executed onsite and remote comprehensive sales strategies across several locations in the DC Metro Region, successfully meeting and often exceeding company goals and objectives
  • Established a center of excellence in ocular health, enhancing service quality
  • Optimized operational efficiencies to meet financial and labor-related KPIs
  • Cultivated a motivated team through effective training, mentorship, and coaching
  • Collaborated with marketing and product development to align sales with company goals
  • Implemented customer engagement strategies, boosting sales and market presence
  • Managed sales processes, collaborating with RVP/Market Director and stakeholders
  • Conducted market research, identifying trends for product enhancement
  • Sustained strong relationships with 30 mid-sized clients, ensuring high satisfaction
  • Negotiated contracts, achieving a 25% increase in average deal size
  • Led initiatives for store labor performance, enhancing patient volume and service quality
  • Guided team in achieving adherence to operational standards and financial goals.

Independent Business Owner

IM Mastery Academy
Lanham, MD
03.2015 - Current
  • Generated new sales leads through social media, telephone, and local marketing initiatives
  • Responded promptly to diverse business inquiries via text and internet communications
  • Trained and nurtured a team of new independent distributors, enhancing team capability
  • Elevated to leadership roles by fostering a highly productive and engaging company culture
  • Implemented innovative sales techniques, resulting in a substantial increase in distributor engagement
  • Developed and executed marketing strategies, effectively broadening the customer base.

Business Development Manager

2G Group
Washington, DC
01.2013 - Current
  • Achieved a 17% increase in business growth within the first year by leading strategic operations
  • Formulated and executed business strategies, reducing product returns by 19%
  • Initiated a successful marketing campaign, adding 9 new companies to the client portfolio
  • Coached over 25 Sales Associates, significantly enhancing customer experience and upselling
  • Ranked in the top 5% of stores on the East Coast for net new revenue targets
  • Led cross-functional teams to exceed sales goals, reinforcing operational excellence.

Business Development Manager

Target Optical
Laurel, MD
01.2017 - 12.2018
  • Boosted regional sales profitability by Digital Marketing 15% year over year through strategic initiatives
  • Established profitable relationships with 7 local retirement homes, generating $120K in new revenue
  • Implemented a successful upsell program, increasing targets by 31%
  • Consistently surpassed revenue goals, achieving a 20% increase over twelve months
  • Received the Presidents Club Award in 2017 and 2018, ranking in the top 3% company-wide
  • Pioneered innovative sales strategies, significantly enhancing customer retention and satisfaction.

VP Sales & Operations

My Eye Dr
Laurel, MD
01.2005 - 01.2016
  • Generated over $3.5 million in annual sales, establishing a record of consistent growth
  • Directed operational excellence across 10+ locations, implementing strategic plans
  • Managed a diverse portfolio of 30+ products, achieving monthly sales targets
  • Exceeded sales KPIs by 30% for five consecutive years, demonstrating sales acumen
  • Analyzed market segments, identifying opportunities for customer base expansion
  • Spearheaded new customer acquisition through referrals and direct sales efforts
  • Trained 40+ salespeople in effective sales processes and client acquisition strategies
  • Fostered environments focused on mutual success, enhancing team efficiency
  • Led team in achieving sales goals, contributing to the company's overall success
  • Developed strategies for market penetration and customer retention
  • Implemented innovative sales techniques, driving revenue and market share growth
  • Monitored industry trends, adapting strategies to maintain competitive edge.

Education

Bachelor's of Arts - Management/Sociology

University of Maryland, College Park
College Park, MD

Skills

  • Account Management
  • Business Development
  • Strategic Sales Planning
  • Client Relationship Management
  • Pipeline Management
  • Contract Negotiation
  • Operational Efficiency
  • Market Research
  • Product Development
  • Team Leadership
  • SaaS Fluency
  • Team Collaboration
  • Proposal Development
  • Stakeholder Engagement
  • Sales Forecasting

Softwaresystems

  • Power BI/E360 Microsoft
  • Acquity
  • ERM System
  • EHR System
  • Eyefinity EHR
  • SAP inventory

Medicalskills

  • Keratometer
  • Lensmeter
  • Digital Refractor
  • Digital Slit Lamp
  • Retinal Cameras
  • Ocular Surface Analyzer
  • TeleHealth

Timeline

Business Account Manager

Visual Eyes
12.2022 - Current

Business Development Manager

Target Optical
01.2017 - 12.2018

Independent Business Owner

IM Mastery Academy
03.2015 - Current

Business Development Manager

2G Group
01.2013 - Current

VP Sales & Operations

My Eye Dr
01.2005 - 01.2016

Bachelor's of Arts - Management/Sociology

University of Maryland, College Park

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