Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Lyndsey Foresman

Brooklyn,NY

Summary

Dynamic editorial leader with over 8 years of experience in luxury fashion and beauty, specializing in digital storytelling and brand voice development. Expert in designing multichannel content strategies that enhance engagement and reinforce brand identity. Demonstrated success in leading editorial initiatives, producing impactful copy, and executing campaigns from ideation to launch. Committed to elevating brand narratives through innovative content solutions.

Overview

8
8
years of professional experience

Work History

Senior Editor of Women's Fashion and Beauty

Saks Fifth Avenue
New York, NY
02.2019 - Current
  • Lead content strategy for women's fashion and beauty across Saks.com, fashion books, and emails, aligning with brand vision and trends.
  • Oversee editorial content for Saks' social media (@Saks), driving engagement and brand awareness.
  • Conduct high-profile interviews with models, designers, and influencers to align with the brand's luxury narrative.
  • Develop strategic editorial briefs and narratives for company-wide initiatives, elevating brand storytelling.
  • Drive innovative monthly content strategies, supporting business goals and audience engagement.
  • Enhance online visibility through advanced SEO tactics and consistent brand messaging.
  • Optimize paid media campaigns with A/B testing, boosting click-through rates and revenue.
  • Collaborate with marketing, merchandising, and design teams to align content with product priorities and industry trends.
  • Mentor junior editors, maintaining high editorial standards and fostering team collaboration.

Social Media Specialist

Saks Fifth Avenue
New York, NY
03.2017 - 02.2019
  • Managed and coordinated photoshoots, ensuring alignment with brand vision and seasonal trends.
  • Led influencer partnerships and collaborations, driving brand visibility and engagement.
  • Conducted exclusive interviews with luxury designers, enriching content with industry insights.
  • Developed and executed targeted social media strategies, enhancing brand presence and engagement.
  • Ensured consistency in visual design and messaging across digital advertising channels.
  • Created and implemented innovative campaigns to drive brand engagement and customer loyalty.
  • Championed Saks Fifth Avenue’s DEI project, increasing awareness of voice and tone within corporate initiatives.
  • Drove strategic growth of the @Saks Instagram account, expanding followers from ~500K to 1.9M.

Education

BBA - Visual Merchandising

LIM College
New York, NY
12.2016

Studied Fashion Design and Fashion Retail

University of Alabama Tuscaloosa
Tuscaloosa, AL
01.2013

Skills

  • Superior writing and SEO skills
  • Proficient in content creation for social media
  • Paid media expertise
  • Digital media and print expert
  • Expert in brand voice and storytelling
  • Experienced in project management tools and design software

Accomplishments

LIM College Dean's List

LIM College 2016 Iron Merchant Challenge Winner

New York City 2016 Iron Design Challenge Winner

Timeline

Senior Editor of Women's Fashion and Beauty

Saks Fifth Avenue
02.2019 - Current

Social Media Specialist

Saks Fifth Avenue
03.2017 - 02.2019

BBA - Visual Merchandising

LIM College

Studied Fashion Design and Fashion Retail

University of Alabama Tuscaloosa

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