Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Lynette Collins

Beloit,UNITED STATES

Summary

Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Senior Marketing Coordinator

MULE-HIDE PRODUCTS
09.2012 - Current
  • Coordinate and provide PR assets and support.
  • Coordinate nation wide product photo shoots as well as job sites for application and aerial photography/video.
  • Assist with creation of training videos, internal & external
  • Developed and implemented product launches while coordinating product labels, technical documents, sales tools, website content, training tools, sample labels, signage and awards.
  • Collaborate with sales team, technical department, customer service, legal team as well as our customers (800+ distribution stores & contractors) on marketing needs
  • Reporting on lead generation and ROI
  • Implement, maintain and create content for social media platforms including website maintenance to enhance customer experience and increase customer engagement.
  • Creating email blasts for internal and external customers.
  • Advertising; creation and placement of ads for print/online and working with major publications on job profiles
  • Managed annual marketing financial plan and expenses within budget allocation to maximize marketing ROI.
  • Coordination and creation of trade show & industry events.
  • Maintain relationships with new/current marketing and product vendors
  • Overseeing the Marketing Support Items: sourcing of promo items, samples and brochures, maintaining inventory levels and coordination of product samples to maintain consistent brand voice.
  • Proficient in Microsoft Excel & Word, Azure, SAGE 500, Adobe Creative Suite: Illustrator, InDesign & Photoshop, Constant Contact and Salesforce.
  • Coordinated with sales and operational teams to verify alignment of marketing initiatives with company goals.

Bar Manager

MERRILL & HOUSTON'S STEAK JOINT
01.2009 - 09.2012
  • Maximized and developed 5 star customer service by training staff, overseeing operations, and resolving issues.
  • Enhanced financial controls to minimize theft and loss risks, continuously maintaining accurate accounts and cash drawers.
  • Maintained high standards of customer service by staying up to date on bar and menu options and providing effective food recommendations for guests.
  • Guaranteed optimal beverage stock by assessing inventory and collaborating with owners for corrective action planning to limit expenses.
  • Strategized plans to increase bar revenue through innovative promotional concepts, specialty drinks, and customer-focused events.
  • Created effective employee schedules maintaining coverage at peak times and minimizing labor costs.
  • Closed out cash register and prepared cashier report at close of business.

Branch Manager

CO-STAFF CORPORATION
10.2007 - 11.2008
  • Performed business administration and financial tasks to guarantee five-star service for clients.
  • Establish business contacts and network through community events and activities
  • Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
  • Make regular inside/outside sales calls to develop and deepen business relationships
  • Perform drug tests, workers compensation claims, background checks, unemployment claims and weekly evaluations
  • Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
  • Recruit, hire, train, supervise, develop branch staff and staff
  • Generated financial and operational reports to assist management with business strategy.

Front of House Manager

CAFE BELWAH
04.2004 - 11.2008
  • Managed day-to-day FOH operations to drive quality, standards, and meet customer expectations.
  • Maintained positive team environment by encouraging teamwork and respect in accordance with company mission.
  • Develop procedure documentation and training materials.
  • Developed and maintained relationships with vendors and other business partners to establish trust and build rapport.
  • Lead and manage the F&B team in all aspects of the department and ensure service standards are followed
  • Conduct and manage employee evaluations.
  • Performed cash handling activities and secured nightly bank deposits.
  • Managed day-to-day FOH operations to drive quality, standards, and meet customer expectations.

Education

Studied Elementary and Special Education -

Iowa Central Community College
Fort Dodge, IA
01.2003

Skills

  • Promotions and Marketing Strategies
  • Social Media Integration
  • Marketing Campaign Creation
  • Preparing Proposals
  • Maintaining Websites
  • Economic Forecasting
  • Corporate Communications
  • Social Media Platforms
  • Microsoft Office Suite
  • Visual Merchandising
  • Budgeting and Allocation
  • Tradeshow Events

Certification

  • Ascend Training - InDesign Level 1 & 2
  • Ascend Training - Photoshop Level 1 & 2

Timeline

Senior Marketing Coordinator

MULE-HIDE PRODUCTS
09.2012 - Current

Bar Manager

MERRILL & HOUSTON'S STEAK JOINT
01.2009 - 09.2012

Branch Manager

CO-STAFF CORPORATION
10.2007 - 11.2008

Front of House Manager

CAFE BELWAH
04.2004 - 11.2008

Studied Elementary and Special Education -

Iowa Central Community College

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Lynette Collins