Lynette Julson
Bismarck,North Dakota
Summary
Adept at developing integrated media plans for projects. Highly analytical and hardworking with good interpersonal skills and a detail-oriented nature.
Overview
24
24
years of professional experience
Work History
Media Planner/ Buyer
Odney
02.2014 - Current
- Conduct post-campaign evaluations to assess effectiveness, making recommendations for future improvements.
- Streamline media buying processes for improved efficiency and cost-effectiveness.
- Maximize effectiveness of marketing campaigns by diversifying strategies across traditional platforms to find optimum media, ideal timing and best advertising value.
- Increase client satisfaction by developing and implementing tailored media strategies.
- Oversee day-to-day management of multiple client accounts, ensuring seamless communication and timely delivery of projects.
Julson Media
Lynette Julson
05.2012 - 02.2014
- Evaluated clients' needs and created plan of action to provide solutions.
- Collaborated with creative teams to produce engaging content tailored to target demographics.
- Negotiated favorable advertising rates with media vendors, resulting in lower costs and increased ad placements.
- Managed budgets for all media campaigns, ensuring optimal allocation of resources and cost efficiency.
- Oversaw day-to-day management of multiple client accounts, ensuring seamless communication and timely delivery of projects.
- Developed successful image and service campaigns through targeted media buys and carefully crafted promotional messaging.
- Built strong relationships with clients through consistent communication and proactive problem-solving efforts.
Media Planner/Buyer
Odney
12.2003 - 05.2012
- Built long-term relationships with vendors to establish quality and competitive pricing and exceptional service.
- Communicated with vendors regarding inventory needs and negotiated prices to maintain lowest CPP.
- Developed and improved account relationships.
- Established relationships with vendors to secure competitive pricing and discounts.
- Negotiated contracts with vendors for cost-effective purchasing terms.
Senior Consultant
LoAnn's Marketing
05.2000 - 11.2003
- Developed innovative strategies to address complex business challenges, resulting in increased profitability for clients.
- Evaluated clients' needs and created plan of action to provide solutions.
- Increased client satisfaction by providing tailored consulting services and effective problem-solving strategies.
- Built strong relationships with clients through consistent communication and proactive problem-solving efforts.
- Prioritized projects and project tasks depending upon key milestones and deadline dates.
- Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Managed multiple deadlines across several businesses to meet needs of multiple clients.
- Evaluated customer needs and feedback to drive product and service improvements.
- Created and managed project plans, timelines and budgets.
Education
Assertive Training - Online Course
Bismarck State College
Bismarck, ND2008
Bachelor of Arts - Public Relations
University of North Dakota
Grand Forks, ND05.1995
Skills
- Strategic Thinking
- Media Plans
- Project Management
- Brand Awareness
- Account Management
- Campaign Planning
- Media Buying
- Nielsen/Comscore
- STRATA
- Post-buy Analysis
- Organizational Skills
- Workflow Optimization
Timeline
Media Planner/ Buyer
Odney
02.2014 - Current
Julson Media
Lynette Julson
05.2012 - 02.2014
Media Planner/Buyer
Odney
12.2003 - 05.2012
Senior Consultant
LoAnn's Marketing
05.2000 - 11.2003
Assertive Training - Online Course
Bismarck State College
Bachelor of Arts - Public Relations
University of North Dakota