Lynette Zydzik
Plainfield,IL
Summary
Results-driven CRM professional with 14 Years of experience with Salesforce and 7 years as a certified administrator with refined skills in CRM and integration projects. Expertise in strategically developing Salesforce roadmaps that align with business processes and effectively managing vendor relationships. Proficient in creating and implementing end-user training programs and supporting documentation to ensure seamless adoption of Salesforce. Proven enhanced data integrity and system efficiency by establishing a Salesforce Governance team. Excelling in customer journey mapping and internal process analysis ensures full optimization of systems and processes.
Overview
15
15
years of professional experience
Work History
Sr CRM Manager
Life Fitness
09.2019 - Current
- Own the delivery and management of the prioritized roadmap for technology enhancements related to Salesforce
- Championed a culture of continuous improvement by regularly reviewing and updating CRM processes and strategies, maintaining a focus on achieving organizational goals
- Established strong relationships with key stakeholders through regular communication and feedback sessions, promoting a customer-centric culture within the organization
- Managed cross-functional teams to successfully streamline internal processes while integrating CRM software with other business systems, enhancing team efficiency, data quality and ensuring seamless collaboration between departments
- Trained sales teams on Salesforce, boosting productivity and lead conversion rates.
- Implemented automation tools to streamline routine tasks, allowing team members to focus on high-impact activities that drive results
- Managed cross-functional teams to successfully execute CRM initiatives, ensuring seamless collaboration between departments
- Implemented global rollout strategy for customer segmentation between 6 different systems
- Design and execute change management plans/trainings
CRM/Sales Operations Manager
Univar Solutions
01.2019 - 09.2019
- Manage Salesforce administrative and operational support team
- Salesforce Product Owner
- Boosted CRM adoption by streamlining processes and providing comprehensive training to team members
- Own the delivery and management of the prioritized roadmap for technology enhancements related to Salesforce
- Analyze existing processes and make recommendations to streamline processes and support evolving needs of the business
- Provide guidance to business leaders to gain buy in and negotiate feature functions that are a viable solution to them
- Work with Digital Marketing and Marketing team to develop marketing automation
- Design, deploy, and train on enhancements made to Salesforce per business needs
- Participate in merging two Salesforce instances due to acquisition
- Marketing Operations Sends
Sr Sales Operations Business Analyst
Univar Solutions
04.2018 - 01.2019
- Performed gap analysis between existing systems or processes and desired state, identifying areas for improvement or enhancement
- Design, deploy and train on enhancements made to Salesforce per business needs
- Developed high-quality documentation to support training efforts, helping employees fully understand new systems and procedures
- Follow agile process of gathering business requirements, acceptance criteria and test scripts
- Perform all company Operational Sends
- Analyze user adoption on current and new developments and processes
- Administered internal service ticket support to help enhance end customer experience
- Actively participate in cross-functional and leadership meetings to share knowledge, exchange ideas, address challenges, and collaborate on potential solutions
Manager, Digital Marketing
Organ Recovery Systems
07.2017 - 04.2018
- Collaborated with cross-functional teams to gather requirements, design Salesforce architecture, and deploy custom features tailored to business objectives
- Product owner of various systems including Salesforce, Marketing Cloud Administrator, DocuSign, Clickbase, and Blackline GPS
- Design custom reports and dashboards based on business user needs to identify efficiency and areas for improvements
- Develop approval processes and workflows
- Complete end user training, standard operating procedures, and monitoring user adoption
- Integrate applications with Salesforce
- Implemented social media campaigns that significantly expanded the company''s online presence and reach increasing customer engagement
- Built cohesive branding across all digital platforms, ensuring consistency in messaging and visual elements
- Negotiated favorable contracts with suppliers, resulting in cost savings for the company without sacrificing quality
- Managed various projects integrating with Salesforce
Special Projects & Client Services Coordinator
Organ Recovery Systems
01.2014 - 01.2017
- Certified Salesforce Administrator with some developing, Marketing Cloud Administrator, DocuSign Administrator, Clickbase Administrator, Blackline GPS Administrator
- Enhanced Salesforce system efficiency by optimizing workflows, automating processes, and streamlining data management.
- Resolved technical issues promptly and effectively, providing exceptional support to Salesforce users across the organization.
- Collaborated with cross-functional teams to gather requirements, design solutions, and deploy custom Salesforce features tailored to business objectives.
- Proactively identified opportunities for process improvement within the Salesforce environment by staying current on industry trends and best practices.
- Ensured data integrity and accuracy through regular audits, timely updates, and meticulous record maintenance.
- Designed, set-up and maintained Salesforce standard and custom objects
- Managed migration from previous CRM system to Salesforce
- Created reports and dashboards based on user’s needs
- Developed approval processes and workflows
- Complete end user training, standard operating procedures, and monitoring user adoption
- Integrated applications with Salesforce
- Directly managed vendors
- Construct e-blast newsletters and mass e-mails, organize recipients, schedule and launch e-blasts
Client Services Coordinator
Organ Recovery Systems
01.2010 - 01.2014
- Sage CRM Administrator – user access, customizations, reporting
- Developed and maintained relationships with new and existing clients
- Developed standard operating procedures and trained employees
- Monitored product supply and demand of FGI
- Complaint handling
- Order fulfillment
- Designed marketing e-blast newsletter templates
- Constructed e-blast newsletters and mass e-mails, organize recipients, schedule and launch e-blasts
- Developed strong relationships with clients by providing exceptional customer support and maintaining open lines of communication.
- Implemented regular follow-ups with clients to ensure their ongoing satisfaction and to address any concerns before they developed into larger issues, proactively managing potential risks.
Education
Bachelor of Science - Clinical Psychology
St. Xavier University
Chicago, IL12.2005
Skills
- Leadership
- Project Management
- Strategic Planning
- Process Analysis
- Learning Agility
- Communication
- Problem Solving
- Cross-Functional Collaboration
- Customer journey mapping
Timeline
Sr CRM Manager
Life Fitness
09.2019 - Current
CRM/Sales Operations Manager
Univar Solutions
01.2019 - 09.2019
Sr Sales Operations Business Analyst
Univar Solutions
04.2018 - 01.2019
Manager, Digital Marketing
Organ Recovery Systems
07.2017 - 04.2018
Special Projects & Client Services Coordinator
Organ Recovery Systems
01.2014 - 01.2017
Client Services Coordinator
Organ Recovery Systems
01.2010 - 01.2014
Bachelor of Science - Clinical Psychology
St. Xavier University
Similar Profiles
Kent VangKent Vang
Laser Operator at Life FitnessLaser Operator at Life Fitness
Paul HaugenPaul Haugen
Lead Assembler at Life FitnessLead Assembler at Life Fitness
Kylar CurranKylar Curran
Assembly Line Worker at Life FitnessAssembly Line Worker at Life Fitness