Lynn Hughes
Saint Louis,MO
Summary
Results-oriented National Account Manager effective at managing and growing relationships, handling multiple projects simultaneously with a high degree of accuracy. Very organized with excellent communication and planning abilities. Offering over 30 years of experience in fast-paced sales, production and project management environments.
Overview
30
30
years of professional experience
Work History
National Account Executive
SayNoMore! Promotions
09.2016 - Current
- Ensured timely delivery of promotional & print products and services to clients, coordinating with internal departments for seamless execution.
- Delivered exceptional customer service, addressing concerns and ensuring satisfaction throughout all stages of the sales process.
- Proactively identified opportunities within existing accounts to expand product offerings or increase service levels, driving revenue growth.
- Strengthened customer relationships for long-term success through consistent, personalized communication and service.
- Collaborated with marketing teams to create effective promotional materials tailored for specific target markets.
- Served as a trusted advisor to clients, providing expert industry knowledge and valuable insights to help them succeed in their business endeavors.
Senior Account Executive (Contract)
VISUAL RESOURCE
08.2002 - 03.2007
- Managed the agency’s largest client, Gap, Inc.; grew annual sales from $250,000 to over $5.2 million in marketing consulting and print production projects
- Directed production for all marketing print projects for Gap Outlet and Old Navy Outlet divisions of Gap, Inc
- With multiple third party vendors; managed budgets and negotiated contracts
- Consulted on various marketing programs including implementing direct mail program and bounceback coupon campaigns
- Program manager for marketing collateral for new store openings, close/remodels, relocations, conversion & expansion activity
- Created signage templates per brand for each phase of opening process, updated templates and produced/shipped materials as needed for specific store activity
- Directed creative development for special projects as needed – including bounce back coupons, direct mail, gift with purchase promos, new store openings and product photoshoots
- Created & maintained master production schedule to keep track of all current projects for Gap Outlet, Old Navy Outlet, New Store Openings and External Marketing campaigns to ensure all projects were delivered in-store on time and within budget
- Led weekly production status meetings with business partners in Creative Services, Marketing & Visual Merchandising
- Coordinated proofed and attended press checks to ensure color consistency across multiple print process’ for seasonal and non-seasonal campaigns including 4-color, large format, screenprinting, digital and litho production
- Researched, tested and implemented new signage products and substrates for client
- Worked with design team to execute final product
- Managed junior account manager to execute on all projects
- Responsible for writing annual reviews and setting development goals.
Senior Account Manager
VISUAL RESOURCE
02.2002 - 07.2002
- Responsible for managing ongoing relationships with major clients including Gap, Inc, Ghirardelli Chocolate Company, Boudin Bakery, and Hitachi America
- Managed all aspects of marketing projects for multiple clients including creative design, website development, litho and photographic printing, and promotional materials
- Created operational protocol of materials, vendors and budget for large ongoing client projects
- Managed relationships with outside vendors to keep client projects on time and within budget.
Marketing Communications Manager
DIGITALTHINK
05.2000 - 11.2001
- Directed the design, development, print production, inventory and distribution of all marketing materials including collateral, brochures, advertising, direct mail and promotional items
- Responsible for ongoing production schedule, management of designers, printers and fulfillment house to meet deadlines, stay within budget and retain brand identity
- Developed and executed the integrated communications program for a national seminar series covering three vertical markets; oversaw the design and production of both print and email invitations, managed registration process, created onsite materials, managed media partner and client participation, and coordinated all onsite logistics
- Initiated design & print standards to ensure consistency across all marketing communication materials
- Coordinated direct mail projects with designers, printers, database manager and mail house to execute plans and expand brand to prospects and generate leads for sales
- Planned and managed DigitalThink’s presence at major industry events and trade shows, responsible for messaging, graphics, logistics, staffing, coordination with event representatives and overall execution
- Responsible for coordinating all post show lead activities including, mailings to prospects, leads to sales, and management of adding all leads to the marketing database
- Created, implemented and managed an intranet site for the purchase and fulfillment of all marketing and sales materials.
Account Manager
CHROMA COPY IMAGING
05.1998 - 05.2000
- Cultivated strategic relationships with clients to grow and develop print solutions business
- Advised on design and execution issues to instill trust and ensure customer satisfaction
- Identified opportunities to generate incremental sales
- Consistently achieved sales goals
- Developed and implemented turnkey marketing support and printing solutions for high-volume retail, technology, and financial industry clients; including Gap, Banana Republic, Old Navy, Oracle, and KPMG
- Continually evaluated program effectiveness and suggested improvements to enhance customer satisfaction and decrease costs
- Consulted on graphic design and managed print production for high profile client events, conferences and tradeshows
- Managed the production and distribution for in-store graphics for Old Navy, Banana Republic and Gap Outlet stores
- Brokered outside services for client marketing programs, including collateral pieces, offset printing, electrostatic and fabric production to meet client requirements and stay within their budgets.
Account Representative
EDIFY CORPORATION
10.1997 - 05.1998
- Created incentive programs for existing customer base to maintain and increase the level of service, including upgrade and technical support solutions
- Assisted in the presentation, direct sale, and closing process for enterprise-wide software and services product.
Inside Sales Representative
EDIFY CORPORATION
02.1997 - 10.1997
- Generated qualified leads for territory sales representatives
- Exceeded goals for Q2 & Q3 1997 by over 20%
- Developed sales opportunities to qualify business needs, identified buyer and vendor selection process and positioned Edify as a viable solution through email, cold calling and direct mail campaigns.
Account Coordinator
THOMPSON DESIGN GROUP
09.1996 - 02.1997
- Managed accounts’ packaging design direction from initial concept to final product
- Coordinated timelines and budgets with clients, designers, and vendors to meet deadlines.
Marketing Coordinator
SCHROEDER & TREMAYNE, INC.
08.1994 - 08.1996
- Coordinated packaging, trade show graphics and collateral and promotions for branded and private label products for three divisions of a consumer products company
- Managed marketing budget- included purchase of photography, camera ready artwork, graphic design, advertising, film, printing and promotional items to meet deadlines and stay within budget.
Education
Bachelor of Arts in English -
University of Missouri – Columbia
01.1994
Skills
- Client Engagement & Account Management
- Client Relationship Building
- Business growth and retention
- Industry Expertise
- Logistics Coordination
- Schedule & Project Management
References
References available upon request
Timeline
National Account Executive
SayNoMore! Promotions
09.2016 - Current
Senior Account Executive (Contract)
VISUAL RESOURCE
08.2002 - 03.2007
Senior Account Manager
VISUAL RESOURCE
02.2002 - 07.2002
Marketing Communications Manager
DIGITALTHINK
05.2000 - 11.2001
Account Manager
CHROMA COPY IMAGING
05.1998 - 05.2000
Account Representative
EDIFY CORPORATION
10.1997 - 05.1998
Inside Sales Representative
EDIFY CORPORATION
02.1997 - 10.1997
Account Coordinator
THOMPSON DESIGN GROUP
09.1996 - 02.1997
Marketing Coordinator
SCHROEDER & TREMAYNE, INC.
08.1994 - 08.1996
Bachelor of Arts in English -
University of Missouri – Columbia
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