Overview
Work History
Education
Skills
Timeline
Generic

Lynn Iacovazzi

Concord,NC

Overview

25
25
years of professional experience

Work History

Digital Account Manager

BigHouse Marketing
01.2024 - Current
  • Managed client relationships, ensuring alignment with their marketing objectives and brand strategies.
  • Developed digital marketing campaigns utilizing various tactics (SEM, Display, META, OTT, Geofencing) to drive engagement.
  • Analyzed campaign performance metrics to optimize strategies and improve client outcomes.
  • Provided clients with insights on industry trends and their competitive landscape to inform decision-making.
  • Analyzed and reported digital campaign performance with focus on program optimization and conversions.
  • Identified potential areas of growth for clients by staying up-to-date on industry trends, impression share and competitor activities.
  • Managed budgets effectively, ensuring optimal allocation of resources to achieve desired results without exceeding the client's monthly budget.
  • Developed monthly recap presentations, Google links to spreadsheets, trend reports, and budget updates by tactics and services.

Senior Media Buyer/Marketing Manager

Impact Marketing Partners
10.2021 - 12.2024
  • Developed and executed comprehensive media buying strategies across the country and across multiple marketing platforms (TV, Radio, Outdoor) to optimize ad spend effectiveness.
  • Analyzed campaign performance data to make data-driven adjustments, enhancing overall return on investment.
  • Negotiated campaigns that resulted in cost savings and improved service delivery.
  • Conducted market research to identify emerging trends and inform strategic media planning decisions.
  • Implemented innovative media buying techniques to maximize exposure while minimizing costs.
  • Developed strong relationships with media partners to secure prime ad placements at competitive rates, endorsements by local on-air talent, sponsorships and added-value opportunities on each campaign.
  • Presented comprehensive post-campaign reports to clients, highlighting key metrics and results achieved throughout the campaigns.
  • Juggled multiple projects and several clients at one time successfully and always met tight deadlines.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.

Multi-Media Senior Account Executive

Radio One, Audacy, Entercom, Greater Media
04.2014 - 09.2021
  • Developed strategic account plans to enhance client engagement through various platforms: on-air programming, endorsements by top personalities, weekly hour long shows, on-site remotes, sponsorships promotional tie-ins, personality driven events and online campaigns.
  • Delivered tailored solutions for clients.
  • Increased account retention by building strong relationships with clients and addressing their needs promptly.
  • Negotiated annual contracts to secure endorsements, sponsorships and other unique opportunities.
  • Consistently met or exceeded monthly sales quotas while managing multiple high-profile accounts.
  • Secured new accounts each year to increase company revenue and drive market share.

Advertising Account Executive

Spectrum (Time Warner Cale)
07.2010 - 04.2014
  • Developed and maintained strong client relationships to enhance brand loyalty and retention.
  • Executed comprehensive advertising strategies that aligned with client goals and market trends.
  • Analyzed campaign performance metrics to provide actionable insights and optimize future initiatives.
  • Conducted regular market research to identify new business opportunities and emerging industry trends.
  • Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
  • Developed strong relationships with advertisers and negotiated pricing following established procedures.
  • Worked closely with production teams during the execution phase of advertising campaigns, ensuring creative elements aligned with client objectives and brand guidelines.
  • Built strong relationships with clients by providing exceptional service, communication, and ongoing support throughout the campaign lifecycle.
  • Coordinated with finance departments to ensure accurate billing procedures were followed for each advertising campaign managed.
  • Consistently hit and exceeded sales goals.

Major Account Executive/Multimedia Specialist

The Charlotte Observer
08.2000 - 07.2009
  • Negotiated high-value contracts, ensuring alignment with organizational goals and client requirements.
  • Developed sales strategies to target specific industries, increasing brand awareness and market share.
  • Collaborated with cross-functional teams to develop tailored solutions for major clients, resulting in increased revenue.
  • Analyzed client feedback to determine areas for improvement, leading to enhanced product offerings and stronger relationships with customers.
  • Monitored competitor activities to identify potential threats and develop appropriate countermeasures.
  • Exceeded sales targets through effective account management and strategic negotiation tactics.
  • Provided exceptional customer service, resolving issues and addressing concerns in a timely manner.
  • Determined revenue growth opportunities and enhanced service levels by closely monitoring developments in assigned accounts.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Managed accounts to retain existing relationships and grow share of business.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Implemented systems and procedures to increase sales.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Managed multiple multimedia projects simultaneously, ensuring timely completion and consistent quality.
  • Provided clients with print and online advertising solutions for brand awareness, promotional product sales and special events.

Education

Bachelor in Liberal Arts Managements - Advertising, Management

Virginia Wesleyan University
Virginia Beach, VA
05-1993

Associate of Science - Elementary Education

Tidewater Community College
Virginia Beach
05-1990

Skills

  • Monitoring performance metrics
  • Comprehensive budget analysis
  • Strategic planning
  • Campaign management
  • Experience in Google Analytics reporting
  • CRM applications
  • Optimizing conversion rates
  • Proficient time management
  • Detail-oriented
  • Effective organizational skills
  • Cross-functional collaboration
  • Analytical thinking & problem solving
  • Proficient in MS Office Suite
  • Social media marketing proficiency
  • Organizing successful events
  • Experienced in negotiation strategies

Timeline

Digital Account Manager

BigHouse Marketing
01.2024 - Current

Senior Media Buyer/Marketing Manager

Impact Marketing Partners
10.2021 - 12.2024

Multi-Media Senior Account Executive

Radio One, Audacy, Entercom, Greater Media
04.2014 - 09.2021

Advertising Account Executive

Spectrum (Time Warner Cale)
07.2010 - 04.2014

Major Account Executive/Multimedia Specialist

The Charlotte Observer
08.2000 - 07.2009

Bachelor in Liberal Arts Managements - Advertising, Management

Virginia Wesleyan University

Associate of Science - Elementary Education

Tidewater Community College

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Lynn Iacovazzi