Lynn Jensen
Lake Forest,IL
Summary
Results-driven sales and marketing executive with a proven track record in driving sales for a diverse portfolio of CPG companies expanding in the drug, mass, and food classes of trade. Skilled in designing and executing strategies for start-up companies to achieve growth. Experienced in navigating complex sales cycles, leading large-scale evaluation projects, and building consensus across organizational levels to successfully close deals. Passionate about helping clients exceed expectations by improving the competitive position and profitability of retailers and manufacturers through leveraging their combined strengths.
Overview
16
16
years of professional experience
Work History
VP of Sales
The Swanson Group
01.2016 - 01.2021
- Achieved 25% yoy top line growth
- Effectively managed full spectrum of client engagement, from strategic planning through daily account management, for key retailers: Walgreens, Target and Meijer
- Developed & implemented channel expansions to gain new distribution at Walgreens, Target and Meijer including competitive analysis, product positioning, margin expectations and promotional planning
- Managed trade funds and designed effective marketing plans, customized by account, based on deep knowledge of retailer needs, organizational structure, and sales objectives
- Maximized Client assets and uncovered untapped opportunities via deep understanding of promotional effectiveness, creative deployment of marketing dollars and profit maximization
- Supplied high opportunity, low volume brands a platform at Major FDM Retailers through competitive landscape analysis the unveiling of Retailer opportunity gaps/white spaces and the innovative utilization of each client’s assets and insights to deliver agreed upon results.
CEO
The Jensen Family
01.2011 - 01.2014
- I stayed at home for several years while my husband’s role at work required extensive global travel.
Vice President of Sales & Marketing
MedSpeed
01.2009 - 01.2011
- Promoted to take over MedSpeed’s inconsistent marketing program, enhance brand awareness and grow sales pipeline
- Initiated new brand strategy and comprehensive marketing plans for fiscal years 2009 and 2010, resulting in a 700% increase in opportunity pipeline ($2.2M to $15.7M) in just 18 months
- Increased web traffic 150% and direct web inquiries 300% by fueling exposure through industry events, press releases, email and direct mail campaigns
- Implemented company-wide CRM improving focus and faster penetration into key accounts
- Established website analytics and other tools to facilitate proactive lead follow-up and accelerate lead to opportunity conversions.
Regional Sales Director
MedSpeed
01.2005 - 01.2008
- Recruited by $2.1M start-up company to build relationships with senior health care executives selling transportation and logistics outsourcing solutions to health systems, hospital networks, independent laboratories and blood banks in new MSAs
- Led evaluations, promoted the business case for outsourcing and built consensus across multiple organizational levels to become the first director to open a new market (Minneapolis, MN) with a $2.5M TCV contract
- Closed the largest contract in MedSpeed history ($24M TCV) increasing company revenues by 200%.
Education
MBA - Business Administration
University of Minnesota – Carlson School of Management MBA Program
05.1993
B.A. - Business Administration
University of Wisconsin – Eau Claire
05.1993
Skills
- Negotiation expertise
- Sales Presentations
- Sales process optimization
- Sales Training
- Business development and planning
- Revenue Growth
Timeline
VP of Sales
The Swanson Group
01.2016 - 01.2021
CEO
The Jensen Family
01.2011 - 01.2014
Vice President of Sales & Marketing
MedSpeed
01.2009 - 01.2011
Regional Sales Director
MedSpeed
01.2005 - 01.2008
B.A. - Business Administration
University of Wisconsin – Eau Claire
MBA - Business Administration
University of Minnesota – Carlson School of Management MBA Program
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